Guojiao 1573, Luzhou Laojiao high level selected the most valuable Chinese brand list, Luzhou Laojiao Company has become the only double brand selected enterprise in the liquor industry

Text/Weekend map is provided by Luzhou Laojiao

This year is the 70th anniversary of the title of "Chinese Famous Wine" in Luzhou Laojiao.

Following the third place in the global spiritual wine brand in the "2022 Global Wine Brand Value List", in 2022, the most valuable Chinese brand list released in 2022, the two major strategic brands under Luzhou Laojiao Company Guojiao 1573, Luzhou Laojiao both selected, the third and fourth place in the liquor industry on the list.

The theme of the annual list of Kaidu Brandz this year is "Crossing the cycle and tough growth". As a well -known large -scale brand construction database, Kaidu's data has important reference value in the global brand value evaluation field. Although Chinese brands have experienced many challenges in the past year, the first echelon brand still shows the strong anti -rushing toughness and brand value improvement strength.

The report shows that this year, the most valuable Chinese brands in Kaidu BRANDZ have a total value of the total value of the Chinese brand exceeded $ 1 trillion for the second consecutive year, reaching $ 1241 billion. Tencent and Alibaba ranked the top two in the list. The eight major strategic brands of the seven heads of the top enterprises are selected as the top 100 list of the current session, namely Guizhou Maotai, Wuliangye, Guojiao 1573, Luzhou Laojiao, Yanghe, Xinghua Village, Gujing Gongjiu and Guoyuan.

Among them, only the two major strategic brands of Luzhou Laojiao Company were selected in this list, and ranked third and fourth in the liquor industry, highlighting the high brand value and "double brand" of Luzhou Laojiao. The brand "brand" strategy has achieved major breakthroughs.

Luzhou Laojiao, as a famous Chinese wine, leads the development of strong wine in the country with its technical advantages and is known as "the originator of the fragrance." In recent years, Luzhou Laojiao has spared no effort to promote brand upgrades, and implement the strategy of "dual brands, three products, and big products". A series of dense and powerful wine culture promotion activities of the Cultural Conference, vigorously promoting the unique charm of Chinese liquor culture and Luzhou Laojiao, has become one of the most well -known and reputation today, and is one of the national brands loved by consumers at home and abroad.

According to industry expert analysis, on the occasion of the 70th anniversary of the first "Chinese Famous Wine" in Luzhou Laojiao, Guojiao 1573 and Luzhou Laojiao were selected as the top 100 Chinese brands of the year. Its high brand value, strong brand strength and deep brand potential, I believe that Luzhou Laojiao will shoulder glory mission, actively practice the concept of brand strong country, take high -quality development as a traction, and accelerate the "strong originator" brand revival.

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