The stock market is still cold!what reason?Industry: The broader market will rise by 10%.

Since May, the A -share market has continued to warm up, but this warmth has not been passed to the private equity issuance market.

A reporter from the securities firm learned that the scale of new products issued by many well -known private equity issued by many well -known private equity was not as good as expected. At present, investors' enthusiasm for subscribing for stock private equity is generally not high, and the loss of stock products has a greater impact on confidence, but it has improved slightly compared to the previous period.

As for when private equity issuance can truly recover, some private equity people admit that fund sales emotions often lag behind market emotions. If A shares can continue to rebound for a period of time, investor confidence may gradually rise, more people are still used to obviously, so that they are obviously obvious After making money, I went to buy it.

Private equity issuance is still sluggish

"We posted a new product last month and wanted to seize the opportunity to build positions when the market adjustment, but the fundraising situation is not ideal." A well -known private equity market department in Beijing told a reporter from a broker.

A medium quantitative private equity in Shanghai is not bad this year, but the recent recruitment of new products has shrunk much than before. "Mainly sales emotions have not yet risen. Generally speaking, sales emotions are lagging behind market emotions." The quantitative private equity person said. In addition, there are many private placements that have recently released new products to feedback similar situations, and old products are relatively low.

According to industry sources, private equity has recently raised only millions of products in securities firms, and eventually failed to be established.

Wind information data shows that a total of 1819 private equity products were issued in May, a decrease of 21%compared with 2307 in the same period last year. The situation in June has not improved. As of June 16, only 645 private equity products were released in the first half of June, and a total of 3,149 private equity products were released in June last year.

Losses of old products affect investor confidence

"Customers now have some aesthetic fatigue about private equity products. Many of them have bought them, and the giants' products have also been sold. Some have been faked and lost a lot in the past year. At this time New products are difficult to accept. "Some people said.

According to statistics from the Private Equity Ranking Network, as of the end of May, the number of tens of billions of private equity institutions was 110, of which 92 of them had a performance record of 10 billion private equity income of -9.60%this year, a narrowing of the decline than last month. Ten tens of billions of private equity have obtained positive returns, and the proportion of private equity in money is 13.04%. It mainly comes from Shanghai and Beijing, and Shenzhen and Hangzhou also have a tens of billions of private equity on the list.

"From the perspective of agency channel structure, our banking channels will be more. Banks have basically been tired of after-sales this year. The loss of stock customers is 20-30%. The risk preferences are very low. After a round of maintenance of customers, they are reluctant to sell their rights. Now many customer managers want to sell solid harvested. There are many channels with many channels that they want to push their rights. 2. Winning customer trust, but it is too difficult. "Said a person in Beijing, a well -known private equity market department in Beijing.

When can I pick it up?

When can private equity products be warm up? I'm afraid to wait for the market to rise again.

An analysis of a person in charge of a medium -sized private equity in Shanghai that the mentality of investors is now very contradictory. Customers are afraid of buying high now. The market is relatively cautious in itself. This wave of market rebound is relatively fierce. Everyone will consider whether there will be callbacks. If you want to call back to about 3000 points, you will copy the bottom. Moreover, most private equity products have been negatively returned this year. In the case of this part of this product, it is difficult for investors to buy new products.

"But telling the truth, if the market can rise by 10%, these customers will be anxious. Just like buying a house, everyone will say the first wave of the first wave, but if you increase 10%, you will feel that you will not get on the car anymore. It's late, worrying about it. Recently, some old customers have begun to invest and make fixed investment. This is a relatively positive phenomenon. "The person in charge said at the same time.

Another large private equity person in Shanghai also said that channels are trying to promote sales, but many investors are still in a state of losing money, so their enthusiasm is not high. From the perspective of the industry, investors are more rational than before, and there will be more people in the trend. Although the market sentiment is relatively cold at this stage, compared with 15, 16 years, and 18 years, there are obviously more people who recognize asset allocation and are willing to lay out the trend.

Industry competition is more intense

It is worth mentioning that there are more and more competitive industries.

"The private equity industry is indeed increasingly fierce. This year, a group of public -private star fund managers enter this industry, which may bring some new changes to the industry in the future. It is also getting more and more rolled. "Some people in the industry concluded.

According to a Chinese reporter from the securities firm, some stocks have even taken the initiative to adjust their rates to attract investors' attention. At present, many private equity products in the market will set a certain yield benchmark, and only will be received on the basis of this. For example, the product issued by a former big man is to pay 20%of the performance compensation to the annualized return rate of more than 5%.

The same is true for service competition. It is not enough to do the performance just to do it. Various customers of private equity companies exchanged offline exchanges, teaching and living service layers.

"Since this year, Qianxiang Assets has adopted diversified channel service measures. In addition to the conventional weekly reports and monthly reports, regular operation reviews, and channels when the market fluctuates on large market fluctuations and online and offline exchanges of customers., CTA strategy and investment education activities for large categories of asset allocation. Especially CTA strategies, because of relatively niche people, we have carried out multiple investor education activities with many channels and media this year to enhance customers' strategy itself and the strategy itself andCognition of the futures market. "Lu Chengtao, partner and deputy general manager of Qianxiang Assets, pointed out.Responsible editor: tactics

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