Fenjiu Group was invited to participate in the eleventh China liquor T8 summit

On June 17, the 11th Chinese liquor T8 summit was held in Luzhou, Sichuan. Yuan Qingmao, Secretary of the Party Committee and Chairman of Fenjiu, and Tan Zhongbao, general manager, was invited to attend. Yang Bo, member of the party committee and director of the Fenjiu Group, and Li Jun, deputy general manager of Fenjiu Co., Ltd. attended the summit.

The theme of the summit is "Awe of Awe, Stable Development, and Culture." Yuan Qingmao gave the keynote speech on "Together with the Tree model to build a new ecology of the high -quality development of the Chinese liquor industry in the future". He said that as a leader in the liquor industry in China, Chinese famous liquor companies should adhere to the "six models" of the liquor industry:

First, adhere to the innovation of ideas, grasp the pulse of the times, and continue to do a model of strategic leadership. Each white wine company must have a global view, look at China with a global perspective, and see Chinese liquor; to have a future view, to look at the current development with future vision; to have the concept of cooperation and look at the industrial ecology with a win -win vision.

Second, adhere to the awe of tradition, promote the spirit of craftsmanship, and continue to do a model of inheritance and adherence. Fenjiu's traditional brewing technique of "ground cylinder fermentation, three types of song compatibility, tightly sturgeon, steaming twice, and clear to the end" and the unique traditional skills of various liquor companies are precious heritage and even the world's wine industry and the world's wine industry. National treasure. Adhering to, inheriting, and promoting the precious heritage left by the first generation is the responsibility and mission of the famous liquor company.

Third, adhere to the joint research, respect the scientific spirit, and continue to do a model of adopted innovation. The Chinese wine industry for thousands of years has continued vitality in the continuous collision, continuous reconciliation, and continuous balance of "keeping positive" and "innovation", becoming a cultural and spiritual symbol. Famous liquor companies should continue to be inherited in awe, innovate in inheritance, develop in innovation, optimize in development, and inject inexhaustible motivation to the development of Chinese liquor.

Fourth, adhere to deepening activation, enhance brand value, and continue to do a model of cultural construction. Famous liquor companies should tell the story of Chinese liquor, create liquor culture IP, and share the image of co -plastic liquor. Work together to create a strong vitality of the liquor industry.

Fifth, adhere to healthy growth, maintain reasonable growth, and continue to do a model of stable operations. As the leader of the liquor industry, famous liquor companies must live in peace, operate steadily, grow up healthy, fear the market, and fear the laws. In development, we must work together to achieve standards, quality, structure, and excellent brands, and continue to do a good job of the "Dinghai God Needle" of the liquor industry.

6. Persist in holding the group to go to sea, strengthen exchanges and mutual learning, and continue to do a model of international expansion. Famous liquor companies should continue to go to the sea, talk about Chinese culture, talk about Chinese liquor culture, talk about the quality of Chinese liquor, and achieve cultural leadership, quality of quality, and flowers. The market is a place where the high -quality development of the industry in the future.

Yuan Qingmao pointed out that the "six models" of strategic leadership, inheritance, adherence to innovation, cultural construction, stable operation, and international expansion are the common responsibilities and mission of famous liquor companies. At the same time as the "six models" responsibilities, they will also strive to contribute their own four forces to the liquor industry:

First, practice the development program and contribute to the evolution of Fenjiu to the Chinese wine industry. Fenjiu will closely focus on the "123" Fenjiu Fuxing General Program and the 8 major programs, and initially complete the management of modernization and transformation of Fenjiu Group in three years.

Second, practice the ultimate brewing and contribute to the quality of Fenjiu to the Chinese wine industry. Fenjiu will adhere to the long -termist quality route of "long -term wine, long -term storage of old wine, long -term wine sales", so that the craftsmanship spirit, scientific spirit and ultimate brewing process gives Fenjiu more charming charm.

Third, practice living innovation and contribute to the cultural power of Fenjiu to the Chinese wine industry. Fenjiu will be the same as other famous liquor companies to determine the standards with the concept of beauty and co -discipline, and use the beauty of the concepts of beauty to perform their own characteristics, emotional expression, and the era of the era, to activate tradition, activate history, activate heritage, activate heritage, activate Communication and jointly create a new situation of liquor culture.

Fourth, practice steady development and contribute to the fragrance of Fenjiu for the Chinese wine industry. Fenjiu will work with a more pragmatic attitude and more stable operation. Based on the overall situation of Chinese liquor and category of fragrance, it will promote and drive the healthy development of the fragrance category and sustainable development.

Yuan Qingmao said, "The six models, the model has me; the four forces, the contribution of Fenjiu." It is believed that with the joint efforts of the China Wine Industry Association and various liquor companies, the liquor industry will be able to write a new wonderful chapter in the national "dual -cycle" pattern and build a new ecosystem of the high -quality development of the Chinese liquor industry.

During the summit, Song Shuyu, the chairman of the China Wine Industry Association, made a theme report on the theme of the summit of "Awe of Awe, Stable Development, and Raising Culture". He Yong, Secretary -General of the China Wine Industry Association, made a work report in the 2021 China Wine Industry Association.The association's branches made an institutional work report and the work plan of 2022 respectively.Guizhou Moutai Winery (Group) Co., Ltd., Yibin Wuliangye Group Corporation, Luzhou Laojiao Group and Co., Ltd., Sichuan Langjiu Group, Jiangsu Yanghe Winery Co., Ltd., Anhui Gujing Group, Beijing Shunxin Agricultural Co., Ltd.The heads of enterprises such as Niulan Mountain Winery made exchanges and spoke on the theme of the summit and the future development of the liquor industry, and reached many consensus.The consensus reached by the summit pointed out the direction for our liquor industry development. I believe that in the future, the liquor industry will be highly condensed. During the key development period of the "Fourteenth Five -Year Plan", we will work together to "be in awe, stable development, and promote culture" to help the Chinese liquor industryCreate a glory!Source: Fenjiu Rong Media Center

- END -