Will the cinema of "the second in the world" or the bankruptcy of the "back to the enemy" disappear?

Yangcheng Evening News all media reporter Hu Guangxin

How long have you not entered the theater to watch a movie?

In the past three years, the traditional big screen has become more and more dim. It is so fate that even the world's second largest courtyard line will not escape. Recently, the "Film World" Group (hereinafter referred to as "Film World") in the world's second largest courtyard line (hereinafter referred to as "Film World") is considering applying for bankruptcy protection in the United States and also applying for bankruptcy elsewhere elsewhere. This means that it may be affected by more than 750 physical theaters and nearly 10,000 screens in more than ten countries including the United States and the United Kingdom.

Will the epidemic impact, the film "broken file", the chase of the streaming media ... Will the cinemas with difficult situations disappear?

"Dark moment"

The bankruptcy warning of this 27 -year -old film group is not unable to find. Since the epidemic, the performance of the "Film World" has always been uncertain. At present, the Group's market value is 69 million US dollars, but the total debt has reached 5 billion US dollars. On August 17, the "Film World" publicly stated that since the movie theater was reopened in April 2021, the demand for movie watching has recovered, but the film's upper seat rate is still less than expected; after the news of the application for bankruptcy came out, its stock price once came out. In the London trading market, it plummeted 81%.

"Film World" is not the only courtyard line that encounters business difficulties. AMC, the world's largest cinema line, has experienced credit rating from B to CCC-level and 600 employees (including CEO Adam Allen) temporarily suspended from B to CCC-level in 2020. Ringers, the total long -term debt has exceeded 10 billion US dollars. Affected by the "movie world" intended to apply for bankruptcy, AMC's stock price also plummeted. The old courtyard line of Hong Kong, China, was retracted by Asia, UA, which was announced on March 8, 2021. All 6 theaters in Hong Kong were closed, and the mainland theater business was taken over by Bona Pictures.

"Back to the enemy"

The three -year -old new crown epidemic is naturally an important reason for the dilemma of the courtyard. The most intuitive performance is to stop business: as a closed public place, due to social distance and public places ban, many theaters have experienced several long -term shutdown in these three years; even if they can open the door, theaters have to limit the seat rate.

The harm of the epidemic to the theater is more than that. This epidemic deeply affected the chain of the film industry. The producers of the industry upstream have lost heavy losses in the epidemic: For three years, "New Batman", "Jurassic World 3", "Avatar: Water Road", "Little Mermaid" Many large blockbusters have experienced the bumpy journey of stopping work, changing, and withdrawal files. The DC superhero movie "Neptune 2" has recently announced the renovation until the end of next year, and the film has been killed earlier this year. "Black Panther: Forever Wakanda" and "Avatar: Water Road" and other highly anticipated popular films, if no accident, can not be released until the last two months of this year. The blockbusters "pigeons" made the theaters face the embarrassing situation of no film.

In the early days of the epidemic, the Hollywood producers "betrayed" the cinema lines in order to protect themselves, which also intensified the long -standing grievances of theaters and streaming media. In 2018, the movie "Rome" produced by Naiti's "Rome" won multiple awards, including the Oscar gold awards, and caused a discussion about streaming media to eat Hollywood cake. Since then, the popular streaming platforms such as Nai Fei and Apple have become stronger and stronger in the film industry. The epidemic is even more like "Dongfeng". The bargaining ability of streaming media has increased rapidly, which has made the cinema that was already in difficulty in operating. The live -action movie "Mulan", the animated movie "Summer Friends Sunny Day" and "Elf Hostel" and other films have abandoned the release of North American theater, and directly land on the streaming media.

After all, there are still a few films that give up the cinema, but this epidemic has indeed broken the default movie window period in the past. The theater line and the Disney+streaming platform are released simultaneously, which also attracts the protest of Star Johnson -she believes that Disney's move violated the clause of "only the cinema line" in the contract, which affected the actor's box office of the actor's box office The division caused her to lose more than 50 million US dollars.

"Restore vitality"

Will the streaming media really make the courtyard no way to go? Maybe not.

Movies are a high -investment and high -return business. For some blockbusters, the theater line is their ultimate destination -such as "007: no time to die" with huge investment. The copyright cost of 100 million US dollars made the platform discouraged. The film eventually appeared in the form of the cinema line, with a global box office of more than $ 730 million. In addition, some theater lines are also self -rescue: "Film" of the AMC cinema will launch different specifications such as 10, 20, and 30 US dollars, and users can exchange movie tickets based on points.

The courtyard line is to restore vitality, and the road is still long. This year's North American summer stalls include "Ling Yun 2: Lone Ranger", "Thunder 4", "Little Yellow Man 2", "Jurassic World 3". The box office still fell 32%year -on -year. Many people are looking forward to a super blockbuster that allows the audience to regain their interest in the cinema. But perhaps, the cinema needs a new technological reform. For example, "Avatar", which brought 3D technical changes 13 years ago, makes people feel "non -cinema."

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