Xin Ji: Pear Guoxiang Piao Dream Road

Hebei Communist Party Member Network (correspondent Wei Chao Yang Fan) Xinji, according to Taihang, Lintong, Da Mei Land, white water soft, warm climate, high sky and soil, which has achieved the unique growth conditions of pear trees. As the "Hometown of Liguo", Xinji City has an existing arable land area of ​​846,000 mu, and the fruit tree area accounts for 185,900 mu, of which 117,000 mu of pear fruit. The excellent geographical environment and scientific management technology have made Xinji's pear fruit famous and selling well at home and abroad.

In the midsummer season, at the ecological yellow crown pear base in Dongkou Village, Dongjiazhuang Township, one by one was hidden in the green leaves, Huang Chengcheng and Jin Chancan were mouthwatering. The fruit farmers shuttled, busy picking, sorting, and loading, ready to send them all over the country.

Ten years ago, bagging planting is a universal production model of pear fruit in Xinji City. Ten years later, the production model of pear fruit in Xinji City has changed a lot. Promote pollution -free green planting, reduce the use of toxic pesticides, increase organic fertilizer, control and prevent pesticide residues.

In 2015, Xinji City introduced dwarf dense pear technology. During the development of the past ten years, dwarf dense pear technology continued to improve. All the dense pear orchards in more than 3,000 acres of pear bases in the new town have all realized mechanized applications, and managed provincial labor and effort.

In 2019, through government subsidies, the municipal green seedlings plant protection technology service station implemented the pest and insect pest control of 57 households in Dongzhangkou Village. Service organizations provide unified professional services such as fertilizer, spray spray, and pest control, and achieve standardized production and standardized management. It saves costs while reducing the intensity of fruit farmers' labor intensity, realizing weight loss and reduction, and improving the quality of pear fruit.

In the "Jingdong Farm" located in Dongzhangkou Village, a farm and animal husbandry production ring chain that integrates the aquaculture, planting industry, and clean environment is formed. JD Farm, which can be visualized throughout the process, is committed to creating a landmark agricultural product brand in our city.

While the quality of pear fruit has improved, Xinji City adheres to the best brand and actively guides enterprises to register the pear fruit trademark. Today, the "Tianyu" and "Xingyuan" corporate brand has been identified as a well -known trademark in Hebei Province; "Cui Wang", "Tianhua" and "Tianyu" and other corporate brands are famous brand products in Hebei Province. 11 certified products.

In April 2020, the municipal government created the advertising slogan of "like sweetness, just eat Xinji Huangguan pear" for Xinji Huangguanli, and designed a unique logo of "a pear wearing a crown". In August, combined with the China Fruit Association's 2020 Pear Industry Annual Conference held an opportunity to hold the Xinji Huangguan Pear Brand Strategic Conference simultaneously, 56 media reported it to effectively establish the status of the Yellow Guanligan pear industry, and to start the Xinji Huangguan -pear area public public public Brand construction and the "first shot" of Xinli listed in 2020.

After a series of efforts, Xinji's pear fruit was named the National Pear Fruit Standardization Demonstration Zone and a national -level export fresh pear quality and safety demonstration area. The characteristic agricultural product advantage areas, regional public brands, China's 20 most valuable public brands, and the most popular pear regional public brands in the Chinese fruit industry.

After Xinji Huangguan Pear appeared in a new image, 4 companies such as Cui Wang and Longhua applied for the use of Xinji Huangguan Pear and achieved good results. Hebei Longhua Fruit Industry Co., Ltd. now sells more than 20,000 daily sales of Tmall and Pinduoduo, an increase of more than 300%compared with the same period last year. At the first Pear E -commerce Conference in Hebei Province, Xinji Huangguan Lai Production Area was awarded the title of "authentic origin" by Tmall.

Ten years ago, Xinji City Li Guo's sales model was single, and the villagers were waiting for Lichang to come to buy. Ten years later, the marketing model of Xinji Liguo Industry has changed dramatically, and online and offline efforts have been made, which has led to the development of the city's pear and fruit industry.

In 2017, Xinji Yali exported Peru. This is the first time that it exported to South America after exporting to North America, Europe, Southeast Asia and other regions, opening the market in South America.

In recent years, Xinji City has formulated the development plan of Xinji Huangguanli Industry and the e -commerce service system of Yellow Guanli Industry in Xinji City. Brand, leading the healthy upgrade of the pear and fruit industry, the upgrade of green consumption, and promoting rural revitalization.

In 2021, with the joint efforts of Alibaba Expert Team and Xinji Electronic Commerce Public Service Center, Cuiwang Fruit Industry Co., Ltd.'s Huangguan Pear was launched in Hema Xiansheng flagship store, and Xinji Huangguan Pear successfully launched the Ali community e -commerce platform.

Up to now, Xinji City has 38 e -commerce companies engaged in Liguo sales, including 5 Tmall flagship stores, and e -commerce sales exceeded 100 million yuan.

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