How many steps do you need to be a "free shipping area"?

For the current China, we have two of them:

One is that when the London Metro announced the 4G signal coverage in 2024, China's digitalization has already covered many "extreme places" that are inaccessible.

Merri Snow Mountain, one of the most difficult conquest in China, was once called "the last village that insists on paying with banknotes" by a donkey friend.

At the foot of Mount Everest, the highest altitude (one) Dingri County, in 2016, mobile payment has just begun to popularize nationwide, and the collection code appears in the tent store of Mount Everest.

Native

China has a number of users who have reached the "world -class" APP, and the industry and fields cover are extremely extensive.

QuestMobile data shows that in June this year, WeChat's monthly living users were 1.016 billion (WeChat's latest financial report showed 1.2025 billion), Taobao was 875 million, Pinduoduo (average monthly work in the first quarter) was 751 million, and Douyin was 680 million. The map of Gaode is 680 million, and the fast hand is 390 million.

However, this set of data is also hidden by another, that is, China still has the same huge people on the "island" of the digital age.

As of December 2021, the number of Chinese netizens reached 1.032 billion, and the total population of the population knew that the total population decreased, and 380 million people were also away from the digital age. Among them, the vast majority (about 209 million) are in rural areas.

In fact, if you think about it, you know that with the vast and diverse land area of ​​China, even if the digitalization has developed rapidly in the past ten years, there must be many capillaries that have not been opened in digital services.

This summer, Xinjiang has become the favorite tourist destination of Chinese people.

I am going to Xinjiang, I am afraid that I will not have a deep understanding of why Xinjiang is not free -post -it is too big. The distance between the two medium and medium towns will drive hundreds of kilometers.

Xinjiang Photo/Xiaodao 1 of the Dahuobo

The hometown of the college student Wu Lal, located in Toson Village, Township, Yulia Township, Yili, Xinjiang, is more than 40 kilometers from the center of Ili.

Although web coverage has long been realized here, most people also used smartphones to enjoy the convenience of digitalization, but the local digital service ecosystem always seems to feel worse.

"Many of our villages do not have a courier point. It is inconvenient to send Weishang to send Weishang." Wular said.

The area of ​​a town in Xinjiang is equivalent to a prefecture -level city in the east. Express delivery often sets points in accordance with the population density. It is more than 20 kilometers away from the closest express point from Wu Lal. Daily delivery is often invited to do it on behalf of the road.

My troubles are quite universal in the west of China. In recent years, the Internet sinks, and "express delivery to the countryside" has been rapidly promoted, but in the central and western regions, the countryside and home are still far away.

According to the data of the "Report on the Village of the Village in the Village in 2021", as of the end of 2021, if the "Post Express Cooperation" outlet is not calculated, the coverage rate of the first -level market -based courier outlets in the village in the country will be only about 2%. As of the end of October 2021, the fast cooperation courier entered the village area, covering 158,000 systemic villages, but China had 690,000 systemic villages, with a coverage rate of only 31%.

A simple questionnaire made by Wurar and several college students verified the above data. The final recycling questionnaires are mainly concentrated in the villages below Yili, Tacheng, and Urumqi. The data shows that 86%of the above -mentioned villages without express delivery in the above -mentioned areas, and nearly 70%of others are requested to help each day.

But how many luck is to find someone to bring the goods, after all, it is best to be an acquaintance, and it is necessary to make time. My mother's mother needs to send express delivery frequently, and those who can find the goods are lucky.

As for those leg -run software in the mainland cities, it is not in line with the reality of Xinjiang at all. Someone really wants to do a full -time rider. It is estimated that a few orders can not run in a day.

Is this situation really unsolved?

Occasionally, I decided to break through.

In March of this year, she signed up for the 2022 Chinese University Computer Contest -WeChat Mini Program Application Development Competition. Most others came with technology, and she was not a computer professional background. She came with pain points and did not even have her teammates.

When she threw out her pain point, a few unknown college students in the competition group were very interested and took the initiative to participate in the competition with her.

At this time, I discovered that she had a dream like her, and hoped that there were many college students who used technology to benefit the society.

This competition actually attracted more than 12,000 college students from 915 universities. Because the competition focused on the theme of "creating social value with science and technology and helping rural revitalization", a considerable part of their choice direction focused on the villages and stared at it. Some of the hardest scenes of digital landing.

The more than 2,000 digital landing solutions of college students will be more focused on the service attributes of the product.

Therefore, the more realistic pain points can attract their attention.

Wuraer's teammates are from Xi'an University of Electronic Science and Technology and Guangdong Science and Technology Vocational College. Because of their clear demand, they quickly found the direction -designing a small program that integrates the advantages of running legs and windmills. They are named "Kuama with goods", which is a network -type delivery and cargo platform. It completes a transaction by initiating orders, taking orders, and delivery.

"Our competitiveness is that everyone can receive orders and can become practitioners who run the legs. As long as they can do it, there is no need to do it full -time." Wu Lal's teammate Su Wenyang said that it is equivalent to expanding the "acquaintance circle". To the "network circle", the demand for cargo can be seen in time, and people who have the ability to receive orders can match the needs in time. "Quick horse with goods" also designed three language interfaces of Han and Pervable Kazakhstan for the characteristics of Xinjiang.

After the "fast horse with goods" applet is launched, Wu Lal's "May 1st" this year returned to his hometown for publicity. It is used. "Wular said that the small order has been online for 3 months.

Wurall is determined to promote the "fast horse with goods" to the whole Xinjiang. Because the mini program also designed the Xinjiang special product booking function (the seller and the buyer are directly communicated online), after the future functions are improved, baked, cut cakes, raisins, cantaloupe and other specialties can be used to move to the whole country to make people all over the country taste faster to taste more quickly The last bite of "Xinjiang Sweet".

Digitalization used to meet urban application scenarios in the past, and the universality of WeChat makes it easier to touch the blank spots of rural application scenarios.

Gu Wentao from Nanjing University of Posts and Telecommunications and his teammates followed the beekeeper this time.

Chinese beekeeping has a long history, but the model is full: Many bee farmers have limited sales channels, and consumers' trust in bee farmers will be difficult to establish.

As a result, Gu Wentao's team decided to build a smart bee industry platform integrating industrial information, bee product sales, and adoption beehive, opening the sales channel for beekeepers, and also creating a "cloud -breed bee" platform for consumers.

Based on smart beehives, the management efficiency of bee farmers can be improved. For example, a traditional bee farmer can only manage 40-50 beehives, but if it is a smart beehive, the number of management can increase by 3-4 times, and ultimately achieve benefits.

More importantly, it turns honey into a process of consumers' trust in consumers. On the "Bee Enjoy Clouds" platform, users choose a honey to click to adopt the corresponding smart beehive boxes. You can realize the "cloud raising bee" and pay attention to the dynamics of the bee at any time. After a few months, you can harvest the honey of your own beehive.

The Chinese have a strong concept of rustling, but you definitely don't know how many villages are difficult to "see" by digitization.

Li Songchao was deeply discovered at the time of self -driving tour.

"Yunnan and Guizhou, there are many very primitive villages, with beautiful landscape buildings and delicious bacon, but on the map and various apps, you have nothing to find this village ', let alone the cultural characteristics of the village. Recommend to friends, I don't know how to push it. "

These beautiful villages have the characteristics of "hollow". Young people have gone out, and the elderly are left behind. "I feel like the village is slowly disappearing, like people's life is slowly lost."

Do not allow the public to only understand those demonstration villages and net red villages that have developed well.

As a result, Li Songchao's team designed a small program that "villages and villages have a business card, everyone can build together" -rural business card, which can be described as a "rural version of Baidu Encyclopedia". Products have a number of interactive functions such as the co -construction of business cards and viewing rural content, and provide a number of services such as "rural display", "map wizard" and "cultural display".

“它最大的亮点是零门槛共建，哪怕我的家乡在地图上仅有一个村名，其他信息基本空白。我可以手动创建乡村名片，制作手绘地图，把村里的祠堂、村委会大楼、 The small sales shops in the village are marked; the villagers can also release the services they can provide, such as agricultural products, homestays, and farmhouse information. In this way, my hometown image is' full of flesh and flesh. "Li Songchao said.

At present, the applet contains more than 400 officially announced beautiful rural business cards, and many rural business cards created by multiple users, so that these villages have more exposure opportunities.

After watching the product of this competition, you may immediately find that they are trying to connect to some digital islands as much as possible with their own efforts.

The rural version of the "ride", the rural version of the "Yun Yang Bee", the rural version of the "Little Red Book", the "Public Comment" of the rural version ... These apps focus on production.

The retention of Chinese digital services may disappear quietly in such efforts.

The countryside has always been the "nerve endings" and the last kilometer of "digital China".

This year's Central Document No. 1 proposes to vigorously promote the construction of digital countryside. Empower rural public services with digital technology to promote the extension of "Internet + government services" to the countryside; focus on solving practical problems and expand the application scenarios of big data in agricultural and rural areas.

Some people may ask, what kind of multiplication effect can a small program bring?

We might as well think about the situation when the villages are isolated from the world in the beginning of reform and opening up:

It pushed the entire village into a modern track. There is a link between the countryside and the outside world. The picture of the beautiful picture in the city transmits the beautiful picture of the city to the village. I installed the phone and TV, paved the cement road, and the gap between urban and rural areas reduced step by step ...

In the era of digitalization, the fission effect will be more severe.

Two years ago, a takeaway brother just started running the street in Yingshang County, Anhui, and found that there were not many restaurants in the county supporting takeaway, so they ran takeaway while doing take -out platform promotion. One year later, he found that more than 90%of restaurants in the county were connected to the takeaway system. In this process, who is the key promoter? Is it technological progress, or takeaway merchant, or that takeaway brother?

The application of a small program, a pain point solution, perhaps a group of a group and a village on the digital era train.

For China's existing digital islands, WeChat is undoubtedly the most suitable starting point.

It has almost become a popular application of the Chinese now. The digital tools are not able to get started casually. At least you can get in touch with a smartphone, and you or the people around you will use the application to use the application.

It must be acknowledged that this threshold is not high, but for 380 million non -netizens, especially non -netizens living in rural areas, it is still slightly luxurious.

At this time, the value of the WeChat Mini Program emerged.

The difference between WeChat and other applications cover the crowd -this group will use WeChat, and at the same time, there are very few or never using other mobile services. They are the best entry point and direction of digital services.

The countryside is undoubtedly a fixing similarity.

Therefore, it is no wonder that in 2022, the applied development competition jointly sponsored by the Tsinghua University and Tencent WeChat team will focus on the theme of rural revitalization and based on the actual needs of the countryside.

Although more than 2,000 works submitted in the market may not be mature or can be landed immediately, many times the attention itself is a kind of power. In the process of developing mini -programs, these college students have deepened their cognition and understanding of the countryside; they also allow the actual situation of the countryside through a small program, which is more and more concerned.

When more and more attention is, the seeds that change have been buried, and maybe they are quietly budding.

More than 2000 works are the power display of social attention.

It shows that in addition to government forces, more and more groups such as enterprises and colleges and universities are walking into the countryside, and through different ways, they participate in rural construction. model.

Xiao Liming, Vice President of Tencent Sustainable Social Value, once said that a social issue must be resolved, and often cannot be created by unilaterally. Instead, all parties have reached a consensus and form a model of shared development under the promotion of technology. Fang participated in the creation.

The applet is not just a game, but also like a domain that aggregates consensus from all walks of life.

At present, the daily active users of WeChat Mini Program have exceeded 500 million. It is foreseeable that in the future, more and more small program works will really fall in the countryside, breaking the "islands" of the villagers in some areas, making the villagers' production and life more convenient.

- END -