In 2022, the theme activity of the "Light Light Night Economy Reinstaclation of Fireworks" in Jilin Province was launched in Changchun

On the evening of June 18th, the launching ceremony of the theme event of the "Light Light Night Economy Relief Fireworks" series of "Lighting Night Economic Berrying Fireworks" was held in Changchun Guilin Hutong Food Street. The event was hosted by the Provincial Department of Commerce and the Provincial Commercial Federation.

It is understood that this series of activities is the requirements of the province's in -depth implementation of the Party Central Committee's "epidemic situation to prevent, the economy must be stabilized, and the development must be safe." Rebelling consumption confidence, prospering consumer market, and release of important measures to release consumption potential. The event will focus on the six major sections of "Night Buy, Night Food, Night Entertainment, Night Tour, Night Reading, Night Health". Create a 100 -day consumption feast for consumers in the province, with quality, innovation, and vitality.

During the event, the Provincial Department of Commerce and other relevant departments will organize major businesses, platforms, and enterprises in the province to further extend the time and space of night consumption, enrich the night consumption carrier, increase the discounts of night consumption, use sincere and honest the people to benefit the people, and bring realistic actual actions to bring realistic realities Popularity recovery. At the same time, it will also highlight the characteristics of night consumption, and carry out a number of fashion exhibitions, new products, and starlight markets such as high quality. Launched a group of night cultural products and services such as song and dance performing arts, comments, calligraphy and calligraphy exhibitions, etc., and held a number of night sports events such as table tennis, badminton, basketball, fitness, and other night sports events. At that time, the majority of consumers will get a series of "non -snoring" life consumption experience with Jilin characteristics. They are full of mouthful and feast, not only enjoying green, healthy, and happy.

The relevant person in charge of the Provincial Department of Commerce introduced to reporters that the night economy is a new track for urban competition, a new symbol of the vibrant urban vitality, and a new engine for creating urban characteristics and promoting urban consumption upgrade. In the face of the impact and impact of the epidemic on consumption, the Provincial Department of Commerce insists on both ends of the supply and demand. On the one hand, consumer coupons are led, focusing on enhancing residents' consumption confidence and ability, on the one hand Popularity. By carrying out a series of theme activities, companies are encouraged to comprehensively innovate the formats, create IPs, create an excellent environment, enrich the consumer experience, improve the level of service, can effectively cultivate new consumption growth points, realize the "fire" of night consumption, "enjoy" the people's lives of the masses, Good development situation.下一步，省商务厅将协同各地各相关部门、各大商家、平台、协会，精心组织、丰富载体、优化服务，高效统筹疫情防控和消费促进，为广大消费者营造更安全、更放心、 A more comfortable consumer environment provides more fair, more convenient and more efficient business guarantee for the high -quality development of the night economy.

At the launching ceremony, the Jilin Provincial Department of Commerce and China UnionPay Jilin Branch signed a strategic cooperation agreement to provide more convenient, efficient and preferential financial and payment services for this series of theme activities.

Author: Jilin Daily All Media Reporter Zhang Yajing

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