Reverse again!Who is the real organizer of the Miss World China Contest?What are the business sutras behind?

Zhongxin Jingwei, August 26 (Xue Yufei and Yan Shuxin) Recently, former brokerage practitioners Qin Zewen, on behalf of China, participated in the Miss World Finals, received widespread attention. With the fermentation of the incident, in addition to the accidents such as the accident and the suspected fraud in academic qualifications, the company claims to be the company of the 71st Miss World China Contest.

On the afternoon of the 26th, New Silk Road (Beijing) Cultural Communication Co., Ltd. (hereinafter referred to as Beijing New Silk Road) posted on its WeChat public account that the new Silk Road Hainan Cultural Industry Group Co., Ltd. (hereinafter referred to as Hainan New Silk Road) was the only authorized agency of the Miss World Organization in China , I have never received the results of the event informing the results of the event in writing, and will retain the right to investigate and investigate the responsibility of the relevant personnel.

Zhongxin Jingwei noticed that the above statements issued by Beijing New Silk Road have been circulated on the Internet on the 25th. The online version is consistent with the content officially released on the afternoon of the 26th, but the date of the payment is changed from the 25th to the 26th.

Statement on the 26th of Hainan New Silk Road. Source: Beijing New Silk Road WeChat public account

The statement said that Hainan New Silk Road is the only authorized agency of the Miss World Organization in China. New Silk Road authorized Shenzhen Mulanhui Cultural Media Co., Ltd. (hereinafter referred to as Mulanhui) in June 2020 (hereinafter referred to as Mu Lanhui). The authority, the authorization has ended in December 2021.

New Silk Road stated in the statement that since the end of the 71st Miss World China Contest, the new Silk Road has never received the results of the relevant events in writing in writing. As of now, the Miss World Organization has not notified the time and place of the 71st World Finals of the New Silk Road. In response to Mu Lanhui's unauthorized release of the relevant publicity articles on the 71st Miss World Global Tournament China, the new Silk Road reserved the right to investigate and investigate the responsibility of the relevant personnel.

Before the above statement was issued, Zhongxin Jingwei called the telephone on the industrial and commercial information on Beijing New Silk Road. The company's staff said: "It (Hainan New Silk Road) is our group. After the competition, they announced who is going to participate in the finals It is necessary to communicate with the group, and they will be released directly without communication. It should be based on what we publish. "

According to the data of Tianyan, Hainan New Silk Road was established in December 2009 with a registered capital of 100 million yuan. The legal representative is Li Xiaobao. Hainan New Silk Road is actually controlled by Li Bing. According to media reports in the past few years, Li Bing and Hainan New Silk Road have repeatedly intersect with the Miss World China event. According to the WeChat public account of Beijing New Silk Road, in the 69th Miss World China in 2020 In the finals, Li Bing's title is "Miss World Organizing Committee Honorary Chairman of the World Organizing Committee of the World".

According to the WeChat public account "Miss 71st World Competition", as one of the "The World's Two Olympic Beauty Version", the Miss World Beauty Planning Competition was founded in 1951. "Children" as the purpose. So far, 70 sessions have been held, 150 participating countries, and more than 2.5 billion people worldwide. Zhongxin Jingwei noticed that the main body of the account of the WeChat public account "The 71st World Competition" is Shenzhen Hsheng Culture Media Co., Ltd. (hereinafter referred to as Hsheng Culture), and according to the data of Tianyan parent company.

Source: WeChat public account "Miss World 71"

According to the above public account, on November 13, 2021, the 71st Miss World China Finals ended in Yingde City, Qingyuan City, Guangdong Province. Ruan Yan, who graduated from British Columbia University, won the championship of this year. However, on August 14, 2022, the public account suddenly issued a notice saying that the 71st Miss World China Organizing Committee received a report letter from the original 71st World Champion Ruan Ye, and later investigated and found out Ruan Yan has a series of improper behaviors that violate Miss World's purpose of "promoting world peace and establishing an outstanding women's role model", but the tweet does not point out what kind of violation of the purpose of Ruan Yan. The notice stated that after the voting of the organizing committee members, it was decided to cancel all the honors achieved by Ruan Yan in the 71st Miss World China event and prohibit any title of the game.

Immediately after August 23, the public account official announced that through layers of selection and post -match training and assessment, the 71st Miss World China Organizing Committee, Miss World Chairman Zhan Jinbao, and organizer Shenzhen Mulanhui Culture Media Co., Ltd. and Shenzhen Mulanhui Digital Marketing Co., Ltd. jointly decided to select Qin Zewen as a Chinese representative to participate in the global finals of the World World World.

According to media reports, a total of 18 players awarded a total of 18 players in the 71st World Finals, and there was no Qin Zevin in the list. In other words, Qin Zewen was "airborne". The Miss World official website issued a statement on August 24 that it would pay attention to the complaints about the complaints about the candidates of the Miss World in China, and will investigate the matter. If it violates the regulations, appropriate action will be taken.

Business Scripture

According to the WeChat public account "Miss World of the 71st World", Mu Lanhui won the "Miss 71st World China Contest" to host through various efforts. The public account also issued a repeated article saying that it is the organizer of the 71st Miss World of the World. Obviously, this is contrary to the above statement of Hainan's New Silk Road.

Mu Lanhui's equity structure diagram. Source: Tianyancha

Data from Tianyan Check shows that Mu Lanhui was established in February 2020. It is mainly engaged in the business service industry, with a registered capital of 5 million yuan and a real capital of 0 yuan. In February this year, it was also listed as a list of operating abnormalities. However, the parent company Hsheng Culture was behind the "Miss World Chairman Zhan Jinbao". According to Tianyancha, Hesheng Culture was established in 2018. It is 100%controlled to Mulanhui with a registered capital of 50 million yuan. Its major shareholder is Zhan Jinbao, with a shareholding of 75%. 11 companies, including Hsheng Culture. However, where is Zhan Jinbao, who is awarded the title of "Miss World Chairman of the World", and there is no public information to test.

On the afternoon of the 26th, Zhongxin Jingwei repeatedly called Mu Lanhui and Shenzhen Mulanhui Digital Marketing Co., Ltd. to call on the business information of digital marketing Co., Ltd., and no one answered. After the phone number on the information on the information of Hsheng Culture and Industry, the reporter explained that after the "Miss World Miss China Competition", it was rotated even if it was hung up by the other party.

However, although there is only the right to undertake, Mu Lanhui can still use it to attract cooperative companies. It is learned from its public investment information that the competition is based on Miss World China Contest Super IP as a carrier. It has jointly established a foreign industry alliance ecosystem to jointly organize marketing activities, share brand traffic, and realize business realization.

In October 2020, Mu Lanhui and Shenzhen Tianpeng Cultural Industry Co., Ltd. signed a strategic cooperation. According to public tweets, the cooperation parties will focus on the 71st World Competition of the World of 71st World. Culture, and help upstream and downstream of the beauty pageant industry, shaping women's commercial value. Tongwen also stated that "Zhan Jinbao represents the 71st Miss World China Contest Organizing Committee officially awarded the chairman of Tianpeng Group Chairman Lu Yiting" The Vice Chairman of the 71st World Miss China Contest Organizing Committee, the Vice Chairman of the China Contest, the honorary title " ","

According to the news released by the WeChat public account of the "Miss 71st World" in August 2021, Owang Miyu, a subsidiary of Aoyuan Group, is the title party of the 71st World Finals. Moreover, the finals of the event were held in the Aoyuan Germany Kingdom in Qingyuan City, Guangdong Province. Zhongxin Jingwei Inquiry Okura Miyu Annual Report 2021, no information related to the event was found.

In addition to the Miss World China Contest, Mu Lanhui also has the idea of ​​exploring other fields. Mu Lanhui claims to be the emerging brand of Hsheng Culture. It is a female fashion art space that integrates education, fashion and social. Human circles, open a new fashion lifestyle. "Mu Lanhui is guided by 'creating value' for elite women, and integrates networking resources such as chamber of commerce, female entrepreneur associations, entrepreneurs' ladies, and returnees to create tens of thousands of elite women's social circles." (More reporting clues Please contact the author of this article Xue Yufei: [email protected]) (Zhongxin Jingwei APP)

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Editor in charge: Luo Yan

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