In the first half of the year, revenue was 18.908 billion yuan, and Yanghe continued to develop strong development new kinetic energy

On August 26, Yanghe disclosed the 2022 interim. The report shows that the company's operating income in the first half of 2022 was 18.908 billion yuan, an increase of 21.65%year -on -year; the net profit attributable to shareholders of listed companies in the first half of the year was 6.893 billion yuan, an increase of 21.76%year -on -year; Net profit was 6.643 billion yuan, a year -on -year increase of 28.54%.

Behind this dazzling number is the vivid interpretation of the new pattern of Yanghe's "stable and high quality, sustainable, and healthier".

Under the leadership of Zhang Liandong, the party secretary and chairman of Yanghe Co., Ltd. and chairman of Shuanggou Wine Industry, a series of measures such as Yanghe's wine industry, bravery, product innovation, brand upgrades, marketing reforms, etc. The Yanghe under innovation continued to develop new momentum.

01 Quality Innovation Leading steady growth

2022 is the key year of Yanghe's "second entrepreneurial". Yanghe firmly emphasizes the continued pursuit of "qualityism" in accordance with the development strategy of "double -famous wine, multi -brand, multi -product". The "Great Wall of Quality" of Yanghe New Era.

Under the guidance of colorful strategies, Yanghe, Shuanggou, Guijiu, and Lihua Village brands have carried out comprehensive upgrade of product lines and nationalized layouts. Dream Blue handmade class, head row of Su wine, expensive wine family grabbing high, Dream Blue M6+, the year of expensive wine, Sujiu to expand the high -end market, the blue sky of the sea to strengthen the waist power ... the product layout under the colorful strategy Become the cornerstone of Yanghe's steady growth.

In terms of quality improvement, Yanghe also continued to move in the first half of the year. Earlier, the blue crystal version of the sky, the Blue Crystal version of Dream, and the Dream Blue M6+have been upgraded to the market. In the first half of this year, the 2022 Edition of the Haika Blue was renovated for the sixth renovation for the sixth time with elegant and mellow taste, soft and comfortable quality, fashionable and young image, and aesthetic aesthetic for the times. In March, Mengzhi's Lan New Product Handmade Class (Master) was stunning to the market, defining high -end products with new products, and creating a "golden signboard" of product quality.

While the product matrix context is clear, the quality of the product is constantly innovating. While the Yanghe fully builds young, fashionable, and international products, Yanghe empowers brands, enhances tension, and maximizes brand value. In the first half of the year, Yanghe successively launched a new Dream Blue Handmade Brand TVC and High -end Sauce Jiu Guijiu Family Brand TVC, landing on CCTV golden file, expanding brand sound, leading high -end product value leadership, and strong accumulation for Yanghe's high -end growth engine. Potential energy.

At this year's opening meeting, Zhang Liandong emphasized that "the development concept of" high -end, branding 'development concept, with the "grabbing high, strong waist, and stable chassis' as the idea to create a clear structure, clear goals, reasonable division of labor, and accurate strategic strategy. Brand system. Obviously, while Yanghe has spared no effort to accurately lay out its product strategy.

02 Long -termist potential release

The so -called long -termism must have the overall situation, strategy, big direction, great perspective, great wisdom, to eliminate urgency and short -termism, and build a great enterprise with long -term foundation.

People in the industry believe that as a company, we must focus on the improvement of core capabilities, deeply understand and implement long -termism and entrepreneurial spirit, in order to cope with the economic changes, so as to go longer and further.

In 2022, as an important stage of "secondary entrepreneurship" that deepened transformation and upgrading and converging the potential energy of the reform, Yanghe adhered to long -termism, focused on the construction of long -term competitiveness, and promoted enterprises to achieve high -quality and healthy development.

In addition to the long -term vision of product layout, in terms of talent building, the company spares no effort to cultivate outstanding professional and technical talents and provide technical guarantees for the high -quality and healthy development of the enterprise. Yanghe has established a top ten R & D platforms such as the China Baijiu Health Research Institute. It has 39 national first -class liquor judges, 78 provincial -level wine counters and 1926 technical personnel. In 2022, he picked gold and won gold at the Fifth National Squanker Competition. Six people rushed into the top ten, and the technical power industry was the lead.

In terms of the relationship with dealers, we vigorously advocate the concept of "pro -business, security, business, and wealthy businessmen", and build a new type of manufacturer relationship between "entrepreneurial community, rich community, business community, and community of life." Through the output of the values ​​of sharing and win -win cooperation, it brings the steady stream of growth momentum to Yanghe.

Many securities companies believe that in the long run, Yanghe's brands and channels have basically achieved nationalization, the core competitiveness has not changed, and the growth potential energy has been risen. Under the dual drive of channel cultivation and consumption upgrades, systematic adjustments have entered the dividend release period. , Yanghe's long -term profitability continues to improve.

At this time, from Zhang Liandong's helm at Yanghe, opened a new era of "second entrepreneurship", and forged an end of the "second flight" new schedule in the past year and a half. In the future, under the philosophy of long -termism, the market cycle will be traveled through the market cycle.

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