Have you grabbed this red envelope?The 1 billion consumer coupon in Shanghai is here, and it will drive the multiplier -level consumption demand

China Times (chinatimes.net.cn) reporter Hu Jinhua Shanghai report

After the epidemic, Shanghai issued a number of volume consumption measures, of which the most intense is undoubtedly the 200 million, 500 million, and 300 million electronic consumer vouchers issued in batches from late August. From August 20-22, the first round of 200 million consumer vouchers were issued on multiple platforms such as Alipay, WeChat Mini Program. As long as these three days of mobile phone users can click on the application from these platforms. Let's get 50 yuan cash vouchers for a consumption of 100 yuan and two cash coupons for two consumption over 50 yuan.

On the evening of August 25, the results of the WeChat Mini Program and Alipay ports participating in the purchase of consumer vouchers have been announced one after another. Some have shown that three consumer vouchers have been very happy, while more users show "unscrupulous visa".

"Shanghai this time is the cash subsidy market for real gold and silver. From the list of some businesses announced by the industry, it covers a lot of fields. There are all kinds of types, and there are thousands of stores in the store. It seems that the merchants themselves have been discounted or more discounted or more discounted by buying two or more products. Life supplies, as long as you have over 50, you can use a 25 cash voucher. For consumers signed by winning, this is a real discount. Shanghai also hopes that this opportunity can produce the multiplication effect. The long -term market consumption emotions. "On August 26, a person in charge of the Shanghai Municipal Commercial Commission said in an interview with a reporter from the Huaxia Times.

So how popular is Shanghai consumer coupons? Several participants told the reporter of Huaxia Times that at this time, the winning mood was like playing new shares.

The 1 billion consumer coupon is here

On the evening of August 25, the WeChat circle in Shanghai was very lively, and many people were inquiring with the winning of the first round of consumer coupons.

According to statistics released by Shanghai local treasure, the first round of 200 million yuan consumer vouchers have a total of 2 million packets. If the number of applicants is calculated according to the number of resident population in Shanghai, the probability of winning is 8.33%. The probability is 16.66%; if the number of applicants is calculated by 7.2 million, the probability of winning the prize is 27%.

On the evening of August 25, WeChat Pay announced the use rules. According to the information, the reporter also learned that WeChat consumer vouchers will be automatically issued to the WeChat account card package of winning users. In the online merchant (APP, WeChat Mini Program) consumption, when consumers enter the payment page, they will meet the threshold for use of consumer coupons and enjoy the full reduction deduction discount; The payment code is performed by the scanned (merchant sweeping customer payment code) to enjoy the corresponding full deduction discount, and each voucher will be automatically sold at the time of payment.

At present, the three major platforms of WeChat Pay, Alipay and Yunli Pay have been announced one after another. Consumer coupons registered in Alipay can be used in Hema, Hungry, Word of Word, Big Runfa, Tmall, Tmall Supermarket, Taobao, Flying Pig, Tao Tickets, Deliciousness and other platforms. Consumers clicks on the "Love Purchase Shanghai Electronic Consumption Voucher Merchants" on the lower page of the Alipay related page to view the list of merchants that can use consumer vouchers near the place where the citizens are located.

In this "love buying Shanghai" electronic consumer coupon issuance activity, UnionPay Cloud Flash Payment users can search for "Love Shopping Shanghai" in the Vipshop APP to enter the Shanghai Electronic Consumption Voucher event, select the designated products in the event, use it UnionPay Cloud Flash Payment Direct Payment and Clearing, you can enjoy 100 yuan or 50 yuan to 25 yuan. The relevant person in charge of Vipshop said that "love to buy Shanghai" electronic consumer coupons can be used in various types of discounts with the Vipshop platform. When consumers pay, use the discounts provided by the merchant first, and then use the consumer voucher.

"From time to time, this consumer voucher event covers key holidays and consumer season for the Mid -Autumn Festival and National Day. Unlike general discounts, it is not superimposed to use. The distribution can significantly promote consumption, especially good for the catering and retail industry. "Yu Tao, general manager of a large catering chain in Shanghai, told the reporter of Huaxia Times.

The reporter learned that as the old -fashioned catering retail giant in Shanghai, the Yuyuan Mall of its subordinates has been fully participated in the declaration of electronic consumer vouchers, and 100 merchants and stores in Yuyuan Mall have submitted their applications. At the same time, Yuyuan Cultural Food Group and Yuyuan Jewelry Fashion Group under Yuyuan Garden also actively participated in the application of electronic consumer vouchers. There are more than 60 stores that have been registered in Nanxiang Tanbiao Store, including more than 50 registration stores in Songhe Floor Pavilion; more than 60 stores such as the old temples, Yiyi and Salvini such as Jewelry Fashion Store Registration application.

"From late August to late November, Shanghai will issue a total of 1 billion yuan of electronic consumer coupons in three times, covering important holidays and consumption during the Mid -Autumn Festival, National Day, Double Eleven. In the many activities of the Shanghai Five -Year Plan Shopping Festival this year, the company also launched a number of new brands and new products for the new dynamics of the current consumer market transformation and upgrading, in order to keep up with the development trend of the consumer market and seize the new opportunities for consumption to recover rebound. . "The relevant person in charge of Yuyuan Co., Ltd. revealed to the reporter of Huaxia Times. By multiplication effect geometry?

From offline stores to online supermarkets, it can be said that the issuance of Shanghai's consumer coupons has suffered from the market. From the perspective of industry insiders, from 100 yuan to consumer vouchers to the government's "real gold and silver" subsidies for 1 billion yuan, what parties are most expected to see can bring multiplication consumer demand.

"If the billions of consumer coupons bring tens of billions of or even 100 billion -level consumption amounts, it should be the government's pleasure. The current benefits are that the local weather in Shanghai has entered the autumn high time, and the two festivals in September are not separated from the two festivals in September. In the distance, the prevention and control of the Shanghai epidemic has also achieved good results. I believe that Shanghai's position as a consumer city will return again. "The aforementioned Shanghai Municipal Commercial Committee said.

In fact, the government pushes consumption coupons, and merchants are also pushing coupons simultaneously to add another fire to the consumer market in Shanghai in the promotion method of "folding up".

The reporter of the Huaxia Times learned that on the Meituan platform, there were more than 80,000 merchants on the list of electronic consumer securities merchants published on August 24, covering Meituan takeaway, Meituan food, Meituan food, food, and food. Meituan Hotel, Meituan tickets and other businesses. At the same time, Meituan has set up a discount area for the "Love Buying Shanghai" electronic consumer coupon. The above-mentioned 80,000 merchants are divided into different categories according to takeaway, eating, hotels, tickets, etc., and also set up discount packages ranging from 50-110 yuan. When paying, you can choose the "Love Buying Shanghai" electronic consumer coupon signed by WeChat payment to enjoy the discount.

"In order to increase the discount, Meituan has prepared a special subsidy of tens of millions of yuan for the first issue of 'love to buy Shanghai' 'electronic consumer coupons. I hope to use the digital capabilities of the platform to help offline entity development and promote consumption quality and capacity." Meituan Relevant person in charge said.

Also as the largest commercial retail giant in Shanghai, Bailian Group also launched more than three months of 1.8 billion consumer coupons. The government issued electronic consumer vouchers can be used on this basis. On the most famous Nanjing Road Pedestrian Street in Shanghai, the shops along the street were also prepared. On August 25, Sanyang South Store Store Manager Lou Chen said that in order to cooperate with the activities of Shanghai Electronic Consumption, Sanyang South Store Store A folding discount package was launched at the cake counter. This activity package includes four pastries of fur crisp, opening laugh, almond crisp, and moss stalk. The original price is 72 yuan, and the discount price is 50 yuan. The electronic consumer voucher with 25 yuan "can buy the old -fashioned classic product of 72 yuan for only 25 yuan.

Also on Nanjing Road Pedestrian Street, Shao Wansheng also brought up in the form of preferential packages. Shao Wansheng's business manager Yan Sizhong introduced that its Nanjing East Road Flagship Store launched two discounted folding packages during the event, including fragrant chicken, duck duck, mud snail emperor, special grade bad braised, sesame sauce and other signature products. The original price of individual packages exceeds 230 yuan, the preferential price is 200 yuan, and then using the electronic consumer coupon of "over 100 minus 50" to get it with 150 yuan.

Editor -in -chief: Xu Yunqian Editor: Gong Peijia

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