what's going on?Listed brokers cut off 15 business departments+1 branches in half a year, but the head brokers fell into Shenzhen again. What are the plans?

Under the online digital transformation, the new and delay of brokers' branches have attracted much attention.

On August 25, Guotai Junan, the top three leaders in the number industry in the business department, officially settled in Qianhai, Shenzhen, and announced that Guotai Junan Qianhai Branch opened and attracted the attention of the outside world.

It is reported that as the flagship outlets of institutions and cross -border business, Guotai Junan Qianhai Branch will focus on institutions, enterprises, high -end wealth and cross -border businesses. The innovative model and strategic plan of the total score integration, with the "two -wheel drive" of institutional business and wealth management business, and "two -way linkage" in domestic and overseas institutions, creating a demonstration highland for the company's innovation.

Chinese reporters from securities firms noticed that the needs of branches and business departments such as branches, business departments and other branches in digital transformation acceleration and wealth management layout have different views. In the first half of this year, small and medium -sized securities firms continued to optimize the outlet layout and reduced costs, and there were not a few that dismissed the business department.

What is the strategic intention of the head broker to fall into Shenzhen again?

On August 25, Guotai Junan held the opening ceremony of the Qianhai Branch and the 2022 Autumn Strategy Conference in Shenzhen.

According to the data of Dongcai Choice, the number of Guotai Junan Sales Department is 340, ranking third in the industry, second only to China Galaxy and Founder Securities. The number of business departments is not low. There are also Guangdong branches, Guotai Junan International (Hong Kong), and Guotai Junan Macau Subsidiary Company.

So, what is the strategic intention of Guotai Junan in Shenzhen's new seas?

He Qing, Secretary of the Party Committee and Chairman of Guotai Junan, said in his speech that Guotai Junan adhered to the development strategy of high standing, high starting point, and high standards for the Greater Bay Area, established the Greater Bay Area Cooperation Development Committee, and set up Qianhai Branch and Macau subsidiaries. Guotai Junan will seize the new opportunity of Qianhai Branch's official opening, seize the construction of Shanghai International Financial Center and the new opportunities for financial reforms in Qianhai, Nansha, and Hengqin Free Trade Zone to enhance the factors of important capital and industrial chain resources in the world. Configuration ability.

As He Qing said, the newly set up Qianhai Branch is considered from a strategic perspective. So what are the advantages of the exhibition industry and investment and financing services after the establishment of the Qianhai Branch?

Gao Dawang, the head of Guotai Junan Qianhai Branch, told the Chinese reporter from the securities firm that as mentioned earlier, Qianhai Branch will be the flagship outlets of institutions and cross -border business, which will focus on institutions, enterprises, high -end wealth and cross -border businesses. In terms of investment and financing services, it has given full play to the 30 -year advantage of Guotai Junan to take root in Shenzhen. In response to the needs of the capital operation, financing, asset activation, investment management, investment exit, and risk management of the Greater Bay Area enterprises. Cycle, full value chain system service.

According to reports, in recent years, Guotai Junan has developed the development of the Guangdong -Hong Kong -Macao Greater Bay Area, providing 400 billion yuan in funding services for 140 Guangdong -Hong Kong -Macao Greater Bay Area government enterprises. In 2021, the company's securities underwriting scale in the Guangshen region reached 117.9 billion yuan, with an average annual growth rate of more than 50%in the past 4 years; from January to June 2022, the IPO of 4 Guangdong -Hong Kong -Macao Greater Bay Area enterprises was underwritten.

Small and medium -sized brokerage business departments continue to abolish

There are newly established and cut, and brokers have made their own choices for branches.

According to statistics from the announcement of the listed company announced, this year, including Tianfeng Securities, Great Wall Securities, Caitong Securities, Huaan Securities and Guoyuan Securities, a total of 15 securities business departments were canceled; 1 branch company was canceled There are Founder Securities.

Specifically, Tianfeng Securities with constant revocation of the operation of the business department. From April to August this year, Tianfeng Securities has issued 4 announcements in total, with a total of 6 securities business departments. In addition to the second- and third -tier cities, Hanyangchuan, Hubei, Hubei. , Jiangxi Nanchang, Yueyang, Hunan, etc., also have the business department of Beijing in first -tier cities.

In the first half of this year, the number of business departments was second only to Tianfeng Securities. Great Wall Securities. In January and March of this year, two announcements have been announced in order to further optimize the layout of business outlets and strengthen resource integration, promote the transformation and upgrading of wealth management business, and revoke Zhaotong. Five securities business departments including the Securities Sales Department of Zhaotong Avenue and the Shilin South Road Securities Sales Department, Shilin County, Kunming.

In addition, in March, April and May this year, Caitong Securities, Hua'an Securities and Guoyuan Securities were canceled two, 1 and 1 securities business department, respectively. Essence

If it is said that the revocation of the business department is "unusual", the brokerage companies that directly revoke the provincial branches are still concerned.

On July 29 this year, Founder Securities announced that in order to optimize the layout of the company's branches, the executive committee was reviewed and decided to revoke the Founder Securities Hebei Branch.

"Although Founder Securities has recently revoked Hebei Branch, it will also set up new outlets in economically developed areas, and disclose timely in time." Jiang Zhijun, vice president of Founder Securities, said at the midterm performance meeting.

Jiang Zhijun explained that Founder Securities currently has 388 branches. Through its unique "four -way" management model, one of the important signs that have a lot of management and good management, which can reflect excellent management efficiency, is the opening of Founder Securities 3 3 98%of the outlets above the year have achieved profitability.

"The positioning of the Founder Securities Regional Branch is different from the general practices of the industry. It is a business type rather than a management branch. The regional branch has no management responsibility for the business department and focuses on the institutional business.And the development of high net worth individual business and institutional brokerage business; and the business department is mainly retail customers, and the two focus on the two. "Jiang Zhijun introduced.Founder Securities has a soft spot for the outlets. Jiang Zhijun said, "The outlets of Founder Securities whether it is an outlet of all businesses in the front line, whether it is the brokerage business or wealth business.More management tools and means, including science and technology empowerment, further improve the management effect of our outlets. "

"We encourage the comprehensive operation of outlets to make the income structure of the outlets more diversified, closer to customers, and more meet the needs of various customer groups, and provide temperature services nearby." Jiang Zhijun said.

Editor -in -chief: Wang Lulu

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