After the implementation of the new standard of overpackaging: the monthly cake gift box line is reduced price online

Limit the new standard of overpackrication, implementing moon cake gift boxes generally below 500 yuan

Offline price cuts are still "set up" online

The Mid -Autumn Festival is approaching, and this year's moon cake consumer market has just been implemented in the new national standard.

In order to suppress excessive packaging behavior, rectify the "sky -high" moon cake, "Restricted Commodity Excessive Packaging Requirements -Food and Cosmetics" National Standard No. 1 (hereinafter referred to as the "Standard") was officially implemented on August 15th. The number of packaging layers of moon cakes should not exceed three layers, and the packaging materials must not be used as precious metals and mahogany materials.

What is the market response after the implementation of the new "Standard"? Is there still a moon cake gift box? In this regard, the reporter launched an investigation on the sales of online and offline mooncakes. It was found that some online platforms still had problems. Some merchants played the ball and suspected of violations.

Offline

The packaging material does not have precious metals and mahogany

On August 24th, a good -looking shop near Anshan Road, Heping District, the moon cake gift box has been placed in a prominent position. The taste of moon cakes is detailed, and there are samples for consumers' reference. Gift boxes are generally packed in three layers, including gift boxes, cartons and internal transparent packaging bags.

In the Tianfu Tea Store near China Resources Wanjia Supermarket, a tea moon cake gift box called Hantang Mingyue is well -organized. A brown bi -bonus box is neatly coded with three boxes of moon cakes, and the overall price is 498 yuan. In the middle of the lifting beam, the portable hand is wrapped in a golden shiny handle. Open the outer packaging box, which contains a carton, and the inside is a transparent packaging bag, which is also a three -layer packaging. "The gift box seems to be very high -grade. In fact, the material of this beam box is mainly plastic, and there is no precious metal and mahogany materials." Sales staff explained.

Sky price moon cake gift box disappears

The reporter found in the survey that the highest price of the moon cake gift box in the market this year is generally set at about 498 yuan. The reason is mainly because in June of this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, and the State Administration of Market Supervision jointly released the "Announcement on Containing" Sky "moon cakes and promoting the healthy development of the industry", which is targeted at " The prominent problem of "mooncakes exposed, on the basis of adhering to the price of moon cakes from the formation of the market, comprehensively use marketization and rule of law to promote corporate law -abiding operations, reasonable pricing, and promote the healthy development of the moon cake industry.

The announcement requires key supervision of high -priced boxes with a unit price of more than 500 yuan. Clarifying the price of moon cakes is self -determined by the enterprise, and encouraging operators to produce and sell the cheap box of moon cakes. If necessary, a cost investigation will be carried out on the operator. In addition, the compulsory standards of packaging are strictly implemented, and the mixed sales of moon cakes are prohibited. It is required that the operator sells boxes of moon cakes. Mooncakes shall not set up other products in any form, and moon cakes shall be mixed with other products in the form of gift boxes.

After the announcement was released, in order to avoid key supervision, the unit price of the gift box was set below 500 yuan, and the price reduction of moon cake gift boxes became a common phenomenon. The phenomenon of selling in the gift box has also been regulated. Manager Wu, a sugar -wine wholesaler in our city, told reporters that the phenomenon of selling the moon cake gift box in the past few years is very serious. Falty fins, bird's nest, cordyceps, tea, red wine, and even gold bars are stuffed into the gift box. The value of these things is higher than that of the moon cake itself itself The price of the moon cake gift box has been continuously broken.

On August 24, the reporter saw in Carrefour Supermarket that the price of moon cake gift boxes generally declined compared to last year. According to the salesperson, the price of Guishun Zhausheng Reinforcement Moon Cake Box, which was priced at 238 yuan last year, has fallen to 199 yuan this year. It is just a promotion.

In China Resources Wanjia Supermarket, the moon cake gift box is placed in the most prominent position of the supermarket. Hundreds of moon cake gift boxes of more than a dozen moon cake manufacturers are being promoted, ranging from tens of yuan to 400 yuan. Essence "The price of moon cake gift boxes this year is lower than in previous years. The moon cake gift box of about one hundred yuan is most popular with ordinary consumers." Promotioner told reporters.

On the first floor of Hisense Plaza, a variety of moon cake gift boxes are stacked in the most conspicuous pile position of the supermarket. The brands include Meixin, Qihua, Huang Yan, Gui Shunzhai, Daoxiang Village, etc., from one or two hundred yuan to more than 400 yuan. One of the most expensive gift boxes is Qihua Mooncake, and the price is also controlled below 500 yuan, 498 yuan per box.

on-line

Moon cake gift boxes are still available for sale

On August 24, the reporter searched for multiple shopping platforms and found that most of the online shopping platforms have stricter supervision. The price of moon cake gift boxes is generally 499 yuan and below, and packaging is also a three -layer standard requirement. However, there are still phenomena of individual platforms. The reporter found on the Xiaohongshu that some of the moon cake gift box launched by individual businesses were paired with red wine, as well as tea and tea sets, and said that they also supported customization. In order to avoid the suspicion of selling on Taobao, some businesses played text games, and the product described the word "gift" in the middle moon cake. A Tmall flagship store, a packaging design called "Spanish original bottle imported red wine gift box", is very conspicuous, a price of 798 yuan a box, including two bottles of red wine, four moon cakes and a bottle opening device. The most expensive red wine gift box in the flagship store is priced at 998 yuan, which is also equipped with two bottles of red wine and four moon cakes. In this regard, the staff explained that they were selling red wine gift boxes, and moon cakes were just gifts.

Last week, the State Administration of Market Supervision announced that it would carry out a two -month -old product over packaging, "sky -high" moon cakes and crab card coupons for two -month product.Consumers can also actively report complaints such as market supervision departments and the Consumer Association organizations if they find excessive packaging and other waste behaviors.(Reporter Liu Liansong intern Wen Yinghui)

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