Master Kang's two major businesses in the first half of the year, the toughness of the operation of the operating toughness showed all over the year.

Zhongxin Jingwei, August 26. The crowded consumer goods track has always been "the ability to save", which is over half a year.

On the 22nd, Master Kang Holdings (00322.HK) released the 2022 mid -term performance report, handing over a transcript of revenue growth. The report shows that in the first half of 2022, the group's revenue reached 38.217 billion yuan, an increase of 7.97%year -on -year. The core business instant noodle income was 13.548 billion yuan, an increase of 6.49%year -on -year; drink revenue was 24.298 billion yuan, an increase of 9.08%year -on -year.

This is the result of the Group's continuation of the strategy of "consolidation, innovation, and development". Faced with challenges in the macro environment, under the trend of the industry's operating pressure, Master Kang flexibly and reasonably deploy each consumer market. With the development of toughness and winning the entire industry.

Last month, CICC issued research reports to continue to maintain Master Kang Holdings' "Running Industry" rating; then, in 2022, the Global Brand Footprint Report of the Consumer Index of the Kaido Consumer Index pointed out that "Master Kang Holdings is a hundred million Chinese cities consumer families for ten years for ten years for ten years. "The loyal choice", Master Kang ranked the top three brands preferred by Chinese consumers for the tenth consecutive year. The extensive external recognition map is Master Kong's toughness and stable operation for many years.

Development toughness: total revenue and core business revenue increased against the trend

According to the Group's half -annual report in 2022, during the reporting period, the Group's revenue increased by 7.97%year -on -year to 38.217 billion yuan. Since its establishment, Master Kang has mainly engaged in production and sales instant noodles and drinks. Today, these two segments are still responsible for the Group's core business. It is the main source of revenue from the group and an important driving force for the overall business growth.

From the perspective of the semi -annual report, although according to Nielsen data, in the first half of 2022, the overall sales of the instant noodle industry decreased by 5.4%year -on -year and sales decreased by 1.3%year -on -year. increase. At the same time, the market share of sales reached 44.6%, and the sales market share reached 46.7%, firmly occupying the first market seat.

The motivation to promote the performance of the old -fashioned business to maintain a strong business comes from Master Kang's instant noodle business to meet the diversified needs of consumers with multi -price bands, multi -flavored, and multi -specifications, and actively launch the initiative of innovative taste.

It is understood that in the first half of the year, Master Kang seized a large number of market opportunities and continued to promote Master Kang's "BIG barrel/big food bag" to meet consumers' high cost -effective consumption demand, which promoted steady sales of sales. The semi -"series is also listed on the new flavor of tomato eggs and beef noodles to promote the rapid growth of sales. In addition, Master Kang also strengthened the layout of high -end products and launched a variety of multi -specifications and flavored noodle products such as Master Tang and Qian Noodle, Burning Soul Noodles, Suda Noodle Restaurant, to meet the middle -class consumption upgrade. , Pursuing the needs of quality life.

However, the report also pointed out that it has won the instant noodles of Master Kang in the industry, and it is also subject to the pressure of profit margins caused by the increasing cost of raw materials. Taking palm oil raw materials as an example, palm oil prices have risen by more than 50%since the beginning of the year, and the joint effects are directly reflected in the company's profit margin. But it is gratifying that according to the recent research report analysis in the industry, the price of palm oil in July has increased significantly year -on -year. From the fundamental perspective of palm oil, the spot height of this round of stock has appeared, and the downlink trend has basically confirmed. This means that with the fall of palm oil, Master Kang's cost pressure relieves, and the profitability of instant noodle business will usher in the repair after pressure.

Look at the drinking career again. Thanks to Master Kang, while focusing on the core categories, Master Kang continues to cultivate new products, enrich the product matrix, and meet the efforts of consumers' different drinking scenarios and health needs. It accounts for 63.58%of the Group's total revenue. Further, during the reporting period, the market sales share of tea (including milk tea) reached 41.7%, ranking first in the market.

During the reporting period, in order to meet consumers' health demands, Master Kong actively promoted drinks to develop in the direction of low sugar and sugar -free. When the sugar -free ice black tea is leading the new wave of consumption, the sugar -free tea Master "Pure Crash Zero" series, the new master Kang Green Tea, and the Master Kang Peach Oolong Tea have been launched one after another. In addition, it also vigorously develops large packaging, taps the needs of family consumption scenarios, and has been listed on 5L big packaging for Master Kang's packaging drinking water, drinking boiling water and pure water music.

According to the data of Nielson, the sales of China's beverage industry in the first half of 2022 declined by 6.8%year -on -year, and at the same time, sales declined by 5.5%year -on -year. As a result, the results of the drinking career are still more valuable.

In the first half of the year, Master Kang's drinking business and instant noodle business simultaneously achieved adversity growth, and Master Kang's development in the industry was more tough and obvious.

Double "moat" stabilize the industry's leading position: anti -risk ability and core competitiveness

Various signs show that since this year, the multiple challenges from the external environment of consumer goods related industries have not disappeared, and even have become more and more trend. So, how can Master Kong be in the "leader" status? In order to build an enterprise's vitality, maintain the successful economic cycle of the industry, and achieve long -term sustainable growth, what kind of effort did Master Kang settle?

Since this year, in addition to adhering to consumers as the center and innovating and developing healthy, delicious, safe, and diverse products, Master Kang also based on his own anti -risk ability and core competitiveness to give these questions. As far as the former is concerned, for a long time, Master Kong has adhered to serving consumer needs as the highest purpose, based on the core of food safety, and continuing the "cash as king". The semi -annual report shows that the group's financial situation is good and cash is full. On the other hand, it firmly consolidates long -termism, reduces costs and increases efficiency, and continues to consolidate competitiveness to seek long -term sustainable development.

To this end, Master Kang takes business safety and corporate values ​​as the fundamental, and continuously explores effective ways to enhance the core competitiveness of the brand with scale, brand, system, talent, and innovation.

In terms of digitalization and efficiency, Master Kang increased the production capacity layout, and used scientific and digital tools to improve the benefits of supply chain. At present, the company has promoted the progress of integration of digital transformation of full -linking links. It has achieved full -link digital management from raw material procurement to manufacturing, and then to warehousing and logistics transportation, which improves operating efficiency and further reduces carbon emissions.

The digital transformation and upgrading of the early layout is to quickly solve the problems of production and sales coordination, logistics transportation, and raw material supply during emergency emergency response periods such as natural disasters, and provide guarantee to the most needed places. Data show that since February 7, 2022, Master Kong has continued to provide more than 1.34 million pieces of instant noodles, drinking water, pastry, cakes and other materials to Shanghai, Hong Kong, Liaoning, Jilin, Shaanxi, Jiangxi, Hunan, Heilongjiang, Henan and other places. The total value exceeds 4.2 million yuan.

In addition, Master Kang also pays attention to the investment and building of brand power.

Zhang Yixing, its red -roasted beef noodle co -brand spokesperson, launched the "music outfit" specifications, and passed the combination of original musicians Jiakang Beef Noodles to pass on the full love of Chinese traditional culture and the persistent pursuit of dreams. Master Kang Blame Black Tea, through the cooperation with brand spokesperson Wang Yibo, shows the young state of the old brand, helps the new young and fashionable brand image occupying consumer minds. Green Tea also uses Easy Qianxi and popular IP to carry out integrated marketing, emphasizing the diverse drinking scenarios of products in young people such as learning, sports, and dinner, conveying its brand value proposition of "fresh vitality", and continuously enhanced fan pairs of fan pairs Master Kang's perception of the vitality of green tea.

Responsible company's sense of responsibility: point to long -term sustainable development

Under the national "double carbon" goal, the active promotion of green low -carbon transformation is not only the manifestation of responsible enterprises to perform social responsibility, but also becomes the only way to the high -quality development of enterprises.

As a national enterprise with the same frequency of developing the same frequency as the country, Master Kang took multiple measures and practiced the concept of green and low -carbon development. Earlier this year, Master Kang first opened the domestic food and beverage industry, and launched the label -free (including sugar -free ice black tea and lemon flavor ice black tea) drinks. Related product information was printed on the introduction of e -commerce products and cardboard boxes. Bottle packaging. It is understood that the attempts based on environmental protection and carbon reduction targets can reduce carbon emissions by 7%.

In addition, Master Kang has carried out energy conservation of carbon reduction and emission reduction in many fields: through steaming boxes and oil cooker chimney waste gas recovery and reconstruction projects, carbon dioxide emissions can be reduced by 173,000 tons each year; Recycling and water -saving cleaning projects in total, about 760,000 tons of water in the annual festival; by reducing or optimized packaging for some drinking products, it is expected to reduce the use of PET particles 3400 tons each year. At the same time, various types of energy conservation and emission reduction projects have been fully implemented to nearly a hundred factories across the country.

It turns out that Master Kang has explored new space on the road to sustainable development: at the beginning of the year, Master Kang won the Global Contract China Network's "Realizing Sustainable Development Objectives 2021 Enterprise Best Practice (Sustainable Production and Consumption)" With Master Kang's labeling ice and black tea, it has harvested the unanimous recognition of experts and scholars and senior media at the theme forum of 2022 Financial Association, and won the "Green Innovation Case Award".

The last thing to mention is that in any industry, product safety is the first lifeline of the enterprise. In the food and beverage industry directly entering the consumer mouth, this should be a iron law. For many years in the industry, Master Kang has always regarded food safety as the foundation, always maintaining a zero -tolerance attitude towards food safety issues, and simultaneously paying attention to the research of product nutrition and health.

It is reported that Master Kong adheres to the "four strictest" requirements, integrates internal and external resources, and continues to strengthen various food safety management measures. For example, the publicity campaign of food safety monthly months in a row for nine consecutive years has enabled the publicity and promotion of food safety knowledge and policies to cover thousands of employees; the establishment of the food safety management system from farmland to the dining table has been established; 100 million yuan to build an innovative R & D and food safety research center; established a professional team of food safety and quality management and control of 1,800 people; the annual quality index inspection of more than 3.5 million times, covering more than 1,500 projects, etc.

In terms of product research, the research results of fried/non -frying instant noodles have been hired by the authority of food nutrition authority. The two group standards of hot air and instant noodles and quick -frozen noodles have also been approved by the China Food Science and Technology Society.

Now that I will look back at Master Kang's road this year, the group adheres to the bottom line of food safety, strict quality supervision, and determination to make healthy products has never shaken.Welcome to new opportunities for development.(Zhongxin Jingwei APP) (The point of view in the article is for reference only, does not constitute investment suggestions, investment is risky, and you need to be cautious when entering the market.)

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