Finding the Dream of Dreams 9 | The "post -90s" guy finds the Communist Party in the Baihua bush

The "post -90s" guy finds the common classics in the flowers bus

"Like this flower, placed in the office, not only pleasing to the eye, but also the role of decorating life and purifying the air!" In the flower garden next to Shen Shi Avenue, Tianming Village, Chang'an Town, Haining, Li Zhengping stood in a sorting glucosity flower for carried out in a piece of hydrangea. Live broadcast, carefully introduced various flowers, and faced questions from netizens, and they answered patiently. Planting the Internet thinking into the agricultural industry, Li Zhengping has persisted for several years. In the past two years, it has been free to take class and bring goods for flower farmers. It provides employment positions for more than 240 people, with online sales of 85 million yuan.

Entering the family gardening market

In 2010, Li Zhengping, who graduated from Hangzhou Vocational and Technical College Gardening Technology, has logically devoted himself to the garden industry. In order to be able to do a good job, he tried almost all the positions related to gardening, production, technology, sales, and even purchasing and internal diligence. He had done it.

"In those years, I inspected abroad and found that family gardening has become the mainstream. For them, like flowers, clothing, food, housing and transportation, it has become an indispensable expenditure in family consumption." Li Zhengping decided to start a business after analyzing a large amount of data and investigation.

Rent 5 acres of land, set up three greenhouses, wearing grass hats, rolling up his sleeves, and under the sun, Li Zhengping began a new life of flower farmers.

In 2017, the domestic flower gardening boom was rising. Li Zhengping quickly aimed at the online market of the high fire. From procurement, planting to packaging and shipping, from event planning to online store operations, he would be in person. He also tried to apply the live broadcast model to traditional agriculture, but because the live broadcast cycle was not fixed at that time, the results were average. After a live broadcast, he may only sell 50 or 60 pots.

But Li Zhengping was not discouraged, but actively sought "out of the way." Beginning in April 2019, he began to try a new live broadcast mode: the main cost -effective, and attracting the attention of "pollen" with low -cost high -quality products. It will be broadcast every morning at 8 o'clock in the morning and end at one or two in the morning. It works for 16 hours a day and is endless year. "Such a high -intensity live broadcast work, people's energy is easy to be consumed. I often don't want to say in the broadcast, I always feel that my physical strength is not enough." Even if I was hard work, Li Zhengping insisted on it for more than three years. Kung Fu is not attentive, and the company's sales have doubled, and sometimes only one live broadcast can drive a sales of 100,000 yuan.

"Internet+Flowers" help villagers increase their income and become rich

In early 2020, the new crown epidemic was swept across the country, and the fresh cut flowers planted by farmers were slow -moving. "Except for us, the main sales model of most flower farmers and flower enterprises is traditional offline wholesale. , Fresh cut flowers can't get out, everyone's losses are quite big. "Li Zhengping intersects.

As a result, in the live broadcast room of Li Zhengping, in addition to the flowers of his horticultural company, he also added flowers to help the flower farmers. At first, this move was good, but soon the new problem was exposed. Because it was free of charge, there were ten or ten passes of the flowers between flowers and farmers.

In order to fundamentally help flower farmers solve the problem of fresh cut flowers, Li Zhengping came up with a way to "create a regional flower alliance" and lead flower farmers to explore the sales model of "Internet+flower". He opened the "Flower with Capital Class", shared his successful experience from local flower farmers, taught online live broadcast and cargo skills, and guided flower farmers to sell goods online.

"Thank you Xiao Li for helping us expand their sales ideas, so that everyone's hard -working flowers were not rotten to the ground, and their heartbroken was not in vain." A farmer in Tianming Village said with emotion.

Up to now, Li Zhengping has already started the class nearly 20 times to train more than 2,000 people, solving the employment problem of more than 240 people in the area, with online sales of 85 million yuan, and more than 200 products in the product. There are more than 1 million pieces of annual express packages.

"In the future, we will continue to develop new content in addition to the traditional gardening sector, including using online marketing thinking to drive agricultural and sideline products to sell, and lead the villagers to the common prosperity." Li Zhengping's eyes are full of hope.

【Youth Zhejiang All Media Center Gongyu】

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