Grain and oil companies can also be favored by capital -the road to the rice industry in northern Jiangsu Grain and Oil

A few days ago, Jiangsu Northern Jiangsu Grain and Oil Co., Ltd. received an investment of 20 million yuan in the investment fund of Yiquan (Suqian) Rural Development Investment Fund. This "agricultural name" leading company focusing on food storage, processing, and sales not only has gained the favor of capital, but also made followers in the field of agricultural investment. Entering the "Eye Eye"?

"Sihong has been the origin of high -quality rice since ancient times. We are determined to make deeper and thoroughly and through the grain industry in Sihong, make the added value of the brand, and drive more farmers to become rich." The high -quality rice produced on the place is delivered to the table of more people across the country.

Right now, with the capital "Dongfeng", the northern Jiangsu grain and oil plans to further expand online channels such as production capacity and dig deep live e -commerce to make the Sihong rice brand louder.

Order -based production "activated" farmers

"The rice is a victory for the red, and the cooking porridge is made, and the fragrant steaming is expensive." This sentence contained in "Sihong" is the evaluation of Sihong Rice.

Rice is Sihong's geographical indication agricultural products. Due to the unique soil and climatic style, its appearance is neat and transparent, and the cooking has a clear fragrance. The rice is soft and hard, and the rice is shiny, chewing sweet, flexible taste, sticky rice porridge, smooth entrance, and well received in the market.

"The company was founded in 2006. It started with the original grain trade and was promoted by Sihong rice. But in the process of development for so many years, we gradually discovered two issues. One is that the price of rice in Sihong has never come up. It is easy to reduce; the second is that the rice variety in some areas will directly affect the quality of rice after the degradation of rice varieties, and affect the reputation of Sihong rice in the market. "Zhao Dongdong said.

In response to this issue, northern Jiangsu Grain and Oilly promoted order -based production in the local area -providing farmers with the seeds recommended by the company and providing technical guidance to farmers. The market price is higher than the triangle to five corners.

"I still remember that in the first year of order -based production, farmers will not have the foundation of the letter and the new varieties of rice, and have lost more than 3 million yuan." Zhao Dongdong admits that the start of this model is not smooth, but as the company's words come out, The market promotion of high -quality rice, northern Jiangsu Grain and Oils both opened the situation between farmers and customers. Now not only will the high -quality 9108 rice be promoted in Sihong, and there are more and more large grain farmers in cooperation.

Stable suppliers have also guaranteed the quality of rice and oil in northern Jiangsu. Later, the company also introduced institutions such as JD.com and Sinochem to provide funds for the purchase of seeds and fertilizers of farmers in the early stage of farmers, which truly allowed farmers to achieve "farming land without spending money", which has excellent poverty alleviation effects.

Brandization ideas to enhance product added value

"There are Five Changs in the Northeast, and Japan is more glorious. Sihong rice tastes and quality are not inferior to them. Why can't they sell the price and even have been earned by dealers?" In Zhao Dongdong, Sihong Rice wants to fight Famous, you have to take the brand -oriented route -erected the benchmark through high -end products, thereby driving the market sales of the entire Sihong rice.

"Now people pay attention to the quality of life, especially in big cities. For white rice that you want to eat every day, you have the motivation to upgrade consumption upgrade and no shortage of purchasing power. What we want to do is to send the best part of Sihong Rice products to the best part of the product of Sihong Rice. Entering their kitchen, PK dropped other rice and occupied their stomach. "Zhao Dongdong introduced that for this reason, northern Jiangsu Grain and Oil launched the two series of" crab gardens "and" family fate ", focusing on high -end rice. The best products of each year are from crab rice symbiosis fields, organic and pollution -free. At the same time, fields are rotated by fixed periods to ensure soil fertility.

In the past two years, under the leadership of Zhao Dongdong, northern Jiangsu Grain and Oil began to deepen the product chain and developed rice oil and rice milk. "In the process of fine processing, many nutrients are removed. We add rice oil to consumers by adding rice oil during steaming rice." Zhao Dongdong said that the development of rice oil is also based on brand creation. Strategy, "Add a drop of oil" in steaming rice. We hope to cultivate consumption habits such as diners and let their impression of rice oil firmly bind to the 'crab garden' rice. "

"Good projects" and "good capital" go to both directions

Northern Jiangsu and Zhao Dongdong are not "newcomers" in the capital market. In 2019, the company has been listed on the New Third Board, becoming the first private enterprise in the rice industry in Jiangsu Province, and the first listed company in Sihong County. Trying the capital market's courage to make Zhao Dongdong deeply feel the accelerated role of direct financing to the company's development.

"After landing on the" New Third Board ", the company has entered the door of the capital market." Zhao Dongdong bluntly said that with this experience, the company's finances are more standardized, developed more compliant, and become the basis for accepting new investment. "In recent years, many investment institutions have come to discuss investment and shares after they have learned the company through the" New Third Board ". Although it has received funding support, it will inevitably tie the company's development 'hands and feet' for a long time. "

It is based on this consideration that after receiving the attention of the Suqian Rural Development Fund, the two of them were closed immediately, and soon reached an investment intention and landed in this year.

"As a government industry fund that focuses on the agricultural field, we support the leading enterprise such as Northern Jiangsu Grain and Oil to drive agricultural development. We are responsible for loan." The relevant person in charge of the Suqian Rural Development Investment Fund said that although northern Jiangsu Grain and Oil is in traditional industries, the company's geographical geographyStrong advantages, strong development ideas, closely grasping the development route of brand -oriented and productization, and growth is also worth looking forward to."We hope that the business of northern Jiangsu and oil in the future can radiate more areas and become the 'new model' for the development of small and medium -sized grain and oil companies." Review: Pan Ruikai

Intern editor: Gong Yuwei

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