Yonghui Supermarket has 400 closed stores in 3 years, and Yonghui, who has evaporated the market value of 70 billion? Is there still a play?

In the Chinese retail market, Yonghui Supermarket is a very important company. As a key company in the previous online and offline retail, Yonghui has always played an important role in the market. Tai Jing, many people are asking what to think of Yonghui, who is 400 in the 3 years of customs stores?

1. Yonghui Supermarket 3 years customs stores 400 stores

According to the Qilu Evening News, Yonghui Supermarket issued two announcements one after another, saying that it officially stopped its business on August 22 and 24, located in Fuzhou, Fujian.

It is reported that the two stores opened in the first half of 2009 and had been operating for thirteen years as of stopping the business. The suspension of the two old stores has once again attracted the attention of the current status of the listed company Yonghui Supermarket.

The reporter sorted out and found that the Yonghui Supermarket, which was established in 2001, relied on fresh positioning to expand stores, maintains high -speed growth, and was known as a model of "agricultural reform super". In 2010, Yonghui Supermarket was listed on A shares, with a total market value of 106.4 billion yuan.

However, in recent years, Yonghui Supermarket has ushered in a "closed store", and nearly 400 stores have been closed. The continuous losses in performance have also evaporated its market value exceeding 70 billion yuan. In addition, in recent years, Yonghui Supermarket has conducted new formats such as "Super Species", "Yonghui MINI Store" and "Warehousing Store", but has not achieved results.

Yonghui Supermarket was established in 2001. Its official website information shows that "it is one of the top 500 Chinese enterprises and one of the first batch of fresh agricultural products into modern supermarkets. The model of.

The reporter learned that Yonghui Supermarket had established the "Agricultural Reform Super" fresh supermarket with policy support. Since then, nearly 50%of revenue comes from fresh fresh business. Taking this as the core competitiveness, Yonghui Supermarket took out the founding land Fujian in just 3 years, and quickly expanded across the country. Finally, it took 9 years to enter the capital market. In 2010, Yonghui Supermarket realized A shares listing.

2. Is there still a drama with a market value of 70 billion?

We see that Yonghui Supermarket is currently in a relatively difficult development state. Many people are saying what is going on in Yonghui Supermarket, and how should we look at the current development state of Yonghui Supermarket?

First of all, such a relatively downturn development state appears in Yonghui Supermarket, which is actually a normal phenomenon. The core reason is that Yonghui Supermarket itself is a relatively dependent phenomenon market channel. The development state of downturn is actually a normal phenomenon. The core reason is that Yonghui Supermarket itself is a more dependent on the market. At present, with the development of the entire Chinese retail industry, supermarket companies with obvious offline advantages represented by Yonghui Supermarket are likely to face greater market development pressure in the process of market development. Therefore The market performance of prosperity is a normal phenomenon, and it is also a normal market development.

Secondly, we also carefully observed the current entire line. Although the Shang Super Market Yonghui Supermarket is facing great pressure, the imagination space of the overall market is also facing certain problems, but in fact, Yonghui Supermarket's closing store is closed in the store. The practice is not necessarily a bad thing. In the development of the Yonghui Supermarket market, if Yonghui Supermarket can make a difference in the market, it will gradually eliminate those stores that do not make money through further recycling resources, thereby concentrating For the development of stores that make further money, this approach is very obvious in the daily development of the famous new retail company Uniqlo, and the current approach of Yonghui Supermarket is also similar to the strategy before Uniqlo.

Third, Yonghui Supermarket was actually a company that worked very hard to promote online and offline integrated development. We saw that in the process of Yonghui Supermarket's market development, he introduced Tencent's relatively strong market transformation to himself. However, this offline and offline development requires a large amount of resources, and for the current Yonghui Supermarket, it may not necessarily have this strength to invest in so many resources to support their own development, so this is also this is also At present, Yonghui Supermarket is facing the reasons for a greater development difficulties. If Yonghui Supermarket wants to have better development, it may be an inevitable trend of the omni -channel development of online integration. Hao Steel is used on the blade, which may be the most need to solve the current Yonghui supermarket.

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