Wuhan Railway Station has the same cultural and creative ice cream attraction, railway consumption scenarios are becoming more and more fashionable and young

Jimu Journalist Pan Xizheng

Intern Xiang Yuchen

Correspondent Qi Jie

The cultural and creative ice cream of Wuhan Station has been launched on the shelves. This is the first time that Wuhan has launched a cultural and creative ice cream with the theme of the railway, which instantly attracted a lot of attention from netizens. Many people said that from high -speed rail milk tea to cultural and creative ice cream, traditional railway consumption scenarios are becoming more and more fashionable and young.

Wuhan Railway Station launched cultural and creative ice cream

On the 25th, Xiao Li, a college student who returned to school at the high -speed rail at Wuhan Station, saw a new cultural and creative ice cream on sale, and quickly bought a box. It took a while to take a picture, and it was not until it was melted. "I did not expect that the high -speed rail station has launched cultural and creative ice cream, which is quite special."

Jimu Journalists learned that this cultural and creative ice cream was launched by the Wudie Travel Media Corporation. The main shape of the "Millennium Crane Return" is the most recognizable element of Wuhan Station. The surface of the ice cream is also decorated with cherry blossoms, yellow cranes, etc. At the same time, the opening year of Wuhan Station "2009" is marked, which fully demonstrates the characteristics of Wuhan and commemorative significance.

This Wuhan station cultural and creative ice cream currently only launchs the taste of chocolate. The reporter tastes that the taste is smooth and mellow, ice and delicious, which not only meets the needs of tourists to relieve heat and cool down, but also is suitable for taking pictures and punching. Many tourists love.

It is worth noting that the cultural and creative ice cream of Wuhan Station is currently sold only at Wuhan Station in Wuhan Station. There are four self -operated supermarkets in Wuhan Station, which are distributed in four places in the waiting hall. Propaganda slogans and posters are posted at the gate of the supermarket and inside, attracting passengers to buy. "This ice cream is very popular after the launch, and can sell a lot every day." Supermarket cashier told reporters.

Cultural and creative cuisine must be more connotative

After Wuhan Station sold the same cultural and creative ice cream, many netizens joked: When did Wuhan Railway Station bring a head, when will Hankou Station, Wuchang Station, and Wuhan East Station keep up? You can gather a whole set of four major railway stations in Wuhan!

In fact, in the past two years, cultural and creative ice cream has blossomed across the country, and a "National Cultural and Creative Ice Cream War" has been staged. In Wuhan, well -known scenic spots such as Yellow Crane Tower, Provincial Museum, and East Lake Mushan have also launched cultural and creative ice creams. It is the first time to launch cultural and creative ice cream at high -speed rail stations.

Industry insiders said that if cultural and creative elements do not want to be replaced by new ice cream products that are changing with each passing day, they must have a place in the market to build an emotional resonance with the public in addition to satisfying the taste buds of consumers.

Liao Fei, the head of the National Museum of China Museum, believes that a cultural and creative cuisine is not enough, and the key depends on the connotation. "No matter what cultural and creative products are done, it is always a culture that gives them connotation and soul. The competition is the subject matter."

Railway consumption scenarios become more fashionable

At the end of last year, the Kunming Railway Bureau launched a series of "net red" food on some High Speed ​​Railway, including fresh coffee that netizens were most concerned about.

Prior to this, the Guangzhou Railway Group also launched high -speed rail milk tea on trains operating in the two provinces of Hunan and Guangdong, which instantly attracted the attention of netizens. In order to fully consider the needs of high -speed rail passengers, R & D personnel have reduced the concentration and sugar of high -speed rail milk tea to make the drinks healthier.

Although in daily life, whether it is milk tea or coffee, it is already the most common drink for people, but when they are moved to the high -speed rail, they still earn a wave of attention.

Jimu Journalists also learned from the Wukudi Travel Service Company that the catering services on the train are becoming more and more abundant. The package box lunch is no longer "old -fashioned". Jingchu's special dishes such as slippery slices, fish cake and meat cakes are also on the train, and new dishes are also launched to meet the needs of passengers. Even fried chicken, fried milk and other small snacks have been arranged, caught the stomach of young people firmly.

"Now the high -speed rail is so fashionable, knowing how to attract young passengers." Many netizens emotioned: "In the past, the traditional railway consumption scene was always serious and lively, and now it becomes younger and more fashionable."

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