IKEA adheres to the long -term commitment to the Chinese market.

Facing the uncertainty of the external environment such as the epidemic, IKEA China announced yesterday that it was announced in Shanghai's fiscal year in Shanghai yesterday that its Ingka Group plans to invest 5.3 billion yuan to continue to consolidate and expand channels and digital fields. The Ingca Investment Corporation of Ingka Group will also announce its investment in the field of renewable energy such as wind power in China.

Credit 10 billion yuan investment commitment

The development of IKEA in the Chinese market in 2022 is of great significance to the development of the Chinese market. In 2019, in order to comply with the leading digital trend of the Chinese market and consumer expectations and behavioral preferences that consumers have changed, IKEA China launched the localization development strategy "Future+" and announced that it will focus on channel expansion, digital experience and home life within 3 years. Experts serve the three major areas of the company to promote the transformation of the company to better serve the Chinese market and consumers.

In the past three years, a variety of uncertain factors including the new crown epidemic have continued to affect the global economy. IKEA is also in it. Recently, some store operation adjustments in Shanghai have attracted much attention. In this regard, Song Yingai, vice president of IKEA China, gave a direct response at the scene: "China is one of the very important markets of IKEA. We will adhere to long -term commitments in the Chinese market. According to the impact of the epidemic, we will continue to continue The layout of the assessment and adjustment of the contact and the establishment of online retail channels is one of our daily operations. All moves are to support the development of long -term, effective, stable, and sustainable in China. It is also based on consumption consumption. Some timely reactions made by the demand and market demand. "

"When we carry out channel layout throughout the Chinese market, we want to maintain a relatively flexible random adjustment." Liu Rui, vice president of IKEA China, made the progress of IKEA Yangpu Shopping Mall and Linkong Project (Huiju Shanghai Complex) Specific explanation. She revealed that the closure of Yangpu Shopping Mall is a decision after a series of capture of consumer behavior, and it is also the internal China hoping to launch a more effective layout in the Shanghai market. The progress of the project has a lot of challenges, but it is still actively advancing.

In fact, although facing the many challenges brought by the external environment, IKEA China still adhered to the promise made at the beginning of the strategic release, and gradually realized the investment of 10 billion yuan, and continued to make efforts in three key areas.

At present, IKEA China has created an integrated omni -channel ecosystem, including multiple offline channels, and online channels including IKEA online malls, IKEA APPs, IKEA shopping applets, and IKEA Tmall flagship stores. The cities and regions have expanded the service groups in China from 100 million to about 1 billion.

Through the establishment of IKEA China Digital Innovation Center, launching digital design tools and shopping tools, IKEA has continuously improved its digital ability and provides consumers with a more convenient shopping experience. For the Chinese market, IKEA also actively responded to consumers' voices and feedback, and launched the whole house design service and a series of home products with local characteristics and sustainable and affordable solutions.

In terms of public business, IKEA has recently announced that its business has launched the JD company purchasing and Jingdong Huitai platform to provide design, one -stop procurement, after -sales, gift procurement for corporate customers from multiple industries such as real estate, office space, retail catering and other industries. Wait for services.

Release long -term localized brand positioning

The upcoming fiscal year is the 25th anniversary of the IKEA consumers serving Chinese consumers. On the one hand, China's home market has the potential to develop further development. Let the external environment continue to maintain uncertainty.

On the occasion of the announcement of the "Future+" strategy, IKEA China also launched another new measure against the Chinese market based on its insights on the Chinese market and consumers yesterday -the release of long -term localized brand positioning You are born. "

"IKEA is committed to long -term development in the Chinese market and serves Chinese consumers." Impha for China President Anna Kulijia said: "At the same time, we will also maintain flexibility, rely on the existing omni -channel ecosystems to achieve stability and stability and achievement Sustainable business development. "In fiscal 2023, the Ingka Group, which belongs to IKEA China, plans to invest 5.3 billion yuan to continue to consolidate and expand the fields and digital fields; Ideal home life; by improving the integration of omnicos, it provides Chinese consumers with a convenient experience that is easy to reach, is full of inspiration and close to its consumption habits. The Ingca Investment Corporation of Ingka Group will also announce its investment in the field of renewable energy such as wind power in China.

Author: Tang Weijie

Edit: Zhu Wei

Editor in charge: Rongbing

- END -