Wine has a "identity card" "chain" more assured

More than 20 traceable information such as varieties, production areas, picking time, soil type, key process of fermentation, oak barrel sources and production areas can be checked ... Scan the exclusive QR code of the bottle body, you can understand A bottle of wine "lifetime".

On August 23, at the third anniversary results promotion conference of the Yellow River Basin Green Low -Carbon High -Wisdom Quality Development Cooperation and Exchange and China (Shandong) Free Trade Zone, Sun Jian, general manager of Yantai Zhangyu Grapemine Co., Ltd. The promotion of the quality traceability platform is empowering the development of the wine industry.

"As early as 2012, in the" one bottle, one yard "logo project, we combined the three yards of the bottle, box, and the tray to achieve the tracking, identification and identification of the product, and supporting the whole process from production to logistics. Touring. Subsequently, we jointly created the first domestic blockchain traceability platform in China. Through the blockchain to ensure that the traceability information cannot be tampered with, each bottle of products have the only blockchain 'digital ID card'. "Sun Jian Say.

It is understood that at present, Zhang Yu's 19 production lines have all realized that each bottle of offline products have a QR code and blockchain application technology, and more than 120 million bottles of wine traceability information has been chaired, which allows consumers to participate in it. The entire process of quality supervision has improved the management efficiency of the enterprise. It can save about 20 million special funds for anti -counterfeiting and channeling management each year.

"The charm of the blockchain platform is that the more companies and more companies participate, the stronger the credibility, the greater the influence. The design of the Zhangyu blockchain traceability platform has fully considered the future opening of the future. And expand capabilities to ensure dynamic expansion. "Sun Jian told reporters that relying on Zhang Yu and Tencent's Chinese Wine Digital Research Institute, as long as companies realize the" one thing, one yard "application The on -chain is ensured that the traceability information cannot be tampered with, and the security and privacy of the commercial data of various linked wine companies are ensured.

The establishment of the Yellow River Basin Free Trade Zone Alliance was established, and the Yantai area of ​​Shandong Pilot Free Trade Zone and the Xixian New District of Shaanxi Pilot Zone have also reached cooperation. , Institutional data sharing and results sharing, create a high -end wine block chain traceability platform, realize the on -chain traceability of the entire process of wine wine, build a new type of trust mechanism in the wine industry, open up consumers "truth" and enterprise "anti -counterfeiting" two -way two -way The mechanism builds a complete wine traceability ecology in the alliance.

"I hope to promote enterprises in various districts to play their respective advantages, explore new paths in digital reform, accumulate new experience, better promote the digital transformation of wine companies in the alliance, and continue to enhance the competitiveness of Chinese wine brands." Sun Jian said.

Canglang wants to have a poetic flavor, and it can be fragrant. In order to promote the high -quality development of the wine industry, Yantai will adhere to the development concept of green and low -carbon, take the Yellow River Basin Free Trade Alliance as the link, deepen interactive exchanges, reform and innovation with various production areas, and strive to open the high -quality development of the wine industry along the yellow field. New chapter.