Hot search first!Bruce Lee's daughter sued and claimed 210 million!

China Fund reporter Yishan

At noon this day, Bruce Lee's daughter Li Xiangning sued the real kung fu and fast food infringement and rushed to the hot search!

It is understood that as early as 2010, Li Xiangning had set up a domestic rights protection office in China to deal with the domestic Bruce Lee's trademark infringement. In 2019, he officially brought the real kung fu to the court and asked him to compensate for the economic loss of 210 million yuan. At that time The side has responded to actively responding to the lawsuit, and will not seek out -of -court reconciliation.

At 9 am this morning, the case was tried in the Shanghai Second Intermediate People's Court.

For more than ten years of defending rights, claiming 210 million yuan

According to information on the official website of the Shanghai Higher People's Court, at 9 am on August 25th, Bruce Lee Enterprises, LLC (Li Bruce Lee Co., Ltd.) complained to Shanghai Zhengong Fast Food Management Co., Ltd., Guangzhou Zhenkongfu Catering Management Co., Ltd. The case of chain management Co., Ltd. opened a trial in the Shanghai Second Intermediate People's Court.

It is reported that the case is a dispute over the general personality rights. The plaintiff Li Bruce Lee Co., Ltd. is registered in California, USA. The founder and legal representative are Shannon Lee, the daughter of Bruce Lee, and Chinese name Li Xiangning.

In fact, as early as 2010, the dispute between Bruce Lee ’s daughter and the“ real kung fu ”fast food restaurant had signs.

In October 2010, many media reported Li Xiangning's rights. At that time, Li Xiangning said that in the United States and most countries and regions, Bruce Lee's image, name and other trademark patents were exclusive to Bruce Lee, Foundation and Li Xiangning mother and daughter. Bruce Lee Enterprises, LLC (Li Bruce Lee Co., Ltd.) special consultant, Catrier, also bluntly said, "There are also many images of Bruce Lee at the Shanghai World Expo. We have no opinion because he represents the image of China, but he can use him as a fast food restaurant's image. Obviously inappropriate. "

据李小龙公司团队调查，当时中国有不少家使用李小龙或李小龙功夫注册的公司，除真功夫快餐外，还有乐园、文化传播公司等等，甚至有个人注册了李小龙牌咖啡、饺子、糖、 Guiling paste, instant noodles, ice cream, toothbrushes, toothpaste, electrical appliances and other trademarks.

To this end, Li Xiangning also contacted the Trademark Bureau of the State Administration for Industry and Commerce at the time. A reputation from the bureau said, "Bruce Lee and his English name 'Brucelee' 'right to develop and utilize Bruce Lee's authority authorized and registered as a trademark, which can easily cause consumers to misunderstand and have adverse social impacts. "Li Xiangning also said that he will set up a rights protection office in China to safeguard the copyright of Bruce Lee's image.

In December 2019, Bruce Lee officially brought the real kung fu to the court. Requirements are required to stop using Bruce Lee's image immediately and clarify that it has nothing to do with Bruce Lee on the media layout for 90 consecutive days. At the same time, it compensates its economic loss of 210 million yuan and rational rights protection of rights protection.

It has been used for nearly two decades, and has responded to not seeking off -court reconciliation

In response, Zhengu responded in 2019 that the series of trademarks of the real kung fu was authorized by the company's application and the State Trademark Office strictly reviewed it. The company has been used for 15 years. Whether the company's trademark infringement has been controversial many years ago, but the company's trademark has not been judged to infringe or revoke an administrative or judicial conclusion. After many years of prosecution, the company was also very puzzled and was actively studying the case and preparing to respond. At the same time, it said, "It will not seek out -of -court reconciliation. There is no plan to replace the brand trademark of the real kung fu brand. There is no factual and legal basis for 210 million yuan in claims."

Public information shows that Zhengongfu Company was established in 1990. The earliest origin was "168 dessert houses", and it was later changed to "168 steamer shop", which means "all the way" (168 homophonic). In order to expand the scale of scale, in 1997, it was renamed the "double seed" steamed restaurant. The image of the logo was also changed to two seeds similar to yin and yang symbols, which means "seeds budding and promoting the Chinese food culture."

Source: True Kung Fu official website

Around 2003, the company cooperated with Ye Maozhong, a well -known marketing planning expert in the industry to position the company's brand and national operating strategy, and launched the "True Kung Fu" brand. LOGO also became the image of Kung Fu Dragon. In June 2004, shortly after the opening of the "True Kung Fu" restaurant, the turnover quickly exceeded the "double seed" restaurant. Kung Fu has a total of 602 stores in the country.

According to the development of real kung fu, by 2030, the total number of real kung fu global stores will reach 20,000, and the annual operating income will exceed 150 billion yuan. Real Kung Fu will also drive together with McDonald's and KFC in the world. One brand.

However, due to the new brand's Kunglong characters, it is too similar to the classic image of Bruce Lee's classic in the movie "The Game of Death". Whether it involves infringement has also become the company's threshold that has not been across the past.

Real Kungfu logo and Bruce Lee's "Death Game" movie clip comparison

Hot search first, netizen: thought it was authorized

On August 25, after the news of the case of the first case of Zhenlong's daughter, Li's daughter, the case of the first case of Kung Fu, quickly caused heated discussion among netizens, and related topics rushed to the hot search.

Many netizens expressed their support to protect their rights, because the image of real kung fu is too similar to Bruce Lee. At first glance, he felt that it was Bruce Lee, and he thought it had been authorized. It was Bruce Lee's family business.Some netizens bluntly referred to the trademark dispute between Jordan and Jordan in the United States. In this case, the Plains may not prove the image of the true Kung Fu cartoon, which is the complete and unscrupulous representative Li Bruce Lee, or it is difficult to win the lawsuit.

The Jordan trademark dispute mentioned by netizens is indeed similar to this case.

It is reported that as early as 2012, American basketball star Michael Jordan sued the domestic Jordan Sports to court and believed that he had violated his name, but was rejected by the Trademark Review Committee, and then the two parties had a lawsuit for nearly eight years.In the end, the Supreme People's Court concluded the case in 2019, determining that Jordan Sports's trademark did not reflect Michael Jordan's personal characteristics, not recognizable, and did not constitute the right to damage portrait.

Edit: Captain

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