The well -known supermarket announced again: Close the store!Nearly 400 stores have been closed in 3 years, and the market value has evaporated more than 70 billion

Recently, Yonghui Supermarket issued two consecutive announcements saying that it officially suspended its business on August 22 and 24, located in Fuzhou, Fujian.

It is reported that the two stores opened in the first half of 2009 and had been operating for thirteen years as of stopping the business. The suspension of the two old stores has once again attracted the attention of the current status of the listed company Yonghui Supermarket.

Yonghui Supermarket was established in 2001. It has rely on fresh positioning to expand stores, maintains high -speed growth, and is known as a model of "agricultural reform super". In 2010, Yonghui Supermarket was listed on A shares, with a total market value of 106.4 billion yuan.

However, in recent years, Yonghui Supermarket has ushered in a "closed store", and nearly 400 stores have been closed. The continuous losses in performance have also evaporated its market value exceeding 70 billion yuan. In addition, in recent years, Yonghui Supermarket has conducted new formats such as "Super Species", "Yonghui MINI Store" and "Warehousing Store", but has not achieved results.

Close nearly 400 supermarket stores in the past three years

Recently, Yonghui Supermarket has posted closed store announcements in Puxin Store and Xiyuan Store in Fuzhou, Fujian. Among them, Puxin Store stopped opening at 22:00 on August 22, 2022. Xiyuan Store, August 24, 2022, 22 Click to stop business. The announcement states that it is "the lease due to the operating site". According to the official website of Yonghui Supermarket, Pu New Store and Xiyuan Store opened in the first half of 2009 and have been operating for thirteen years.

Yonghui Supermarket was established in 2001. Its official website information shows that "it is one of the top 500 Chinese enterprises and one of the first batch of fresh agricultural products into modern supermarkets. The model of.

Yonghui Supermarket had established the "Agricultural Reform Super" fresh supermarket with policy support. Since then, nearly 50%of revenue comes from fresh fresh business. Taking this as the core competitiveness, Yonghui Supermarket took out the founding land Fujian in just 3 years, and quickly expanded across the country. Finally, it took 9 years to enter the capital market. In 2010, Yonghui Supermarket realized A shares listing.

However, after 21 years of development, Yonghui Supermarket has been taking the "downhill road" in recent years. Recently, the two old stores have stopped business. Over the past three years, Yonghui Supermarket has continuously adjusted stores.

According to the data of the China Chain Operation Association, the number of stores in Yonghui Supermarket gradually declined since the 1440 highs in 2019. The stores of 18.6%in 2020 have decreased by 7%in 2021, with only 1,090. According to data from Yonghui Supermarket's official website, as of August 23, there were 1,053 remaining stores. Compared with the highest point of the highest point, Yonghui Supermarket has closed 387 stores in three years.

The transformation of the new format has been repeatedly frustrated

In the annual report of 2021, Yonghui Supermarket pointed out that it is currently facing the booming development of the Internet and communities, and at the same time, in the face of the competition of friends such as Wal -Mart, Renren, and other friends, and the word "tragic" is used to describe the great competition. surroundings. Under the fierce competition, Yonghui Supermarket has also made continuous transformation attempts. In recent years, it has tried new formats such as "Super Species", "Yonghui MINI Store" and "Warehousing Stores".

The "super species" of the high -quality fresh ingredients experience store is the first new format tried by Yonghui Supermarket. In 2017, it opened the first store in Fuzhou, Fujian. According to its official website, the "Super Species" strive to create a hybrid format for "high -end supermarkets+fresh food+O2O", and provides a three -kilometer radius distribution to home services with the store. At the time of opening, "super species" was favored by capital. Zhang Xuansong, chairman of Yonghui Supermarket, once said that "the name of the super species is very good. This is a business model for competitive and survival." However, according to public data, the "Super Species" have opened a total of 88 stores, but after 2019, it has ushered in a tide of closed stores. At present, there are only 6 stores.

In addition, Yonghui Supermarket also deployed a small store "Yonghui MINI" in 2020, which is positioned as "Yonghui at the door of the house". It is more open to the community to try to create a high -frequency and low -oriented consumption venue. However, according to its 2021 financial report, the "Yonghui Mini" store lost 130 million yuan.

In May 2021, Yonghui Supermarket once again explored the "warehouse store" model, mainly operating people's livelihood traffic products, focusing on "every day". Compared with Sam Member Stores and Costco and other member storage stores, Yonghui Supermarket Warehouse does not use a member system, but is facing Volkswagen consumers. However, some people in the industry pointed out that Yonghui Supermarket, who is accustomed to "people's livelihood supermarkets," lacks the "warehousing store" gene. Its storage stores are mostly transformed from the original hypermarket stores, and the area is small. As of the third quarter of 2021, Yonghui Supermarket has renovated 55 storage stores nationwide, but it will not be added this year.

The market value evaporates 70 billion yuan compared to the highest time

Yonghui Supermarket, which is listed in A shares, had "highlights". Since landing in A shares in 2010, Yonghui Supermarket's stock price has continued to rise. In 2018, it has reached a high of 11.72 yuan per share. The total market value was as high as 106.4 billion yuan, which was regarded as the best in the supermarket industry. However, the 2018 annual report showed that the net profit of Yonghui Supermarket fell for the first time, plunging 40.8%year -on -year. Since then, Yonghui Supermarket has turned around and has gradually declined.

Its 2021 annual report shows that Yonghui Supermarket suffered a loss of performance at that time, with revenue of 91.062 billion yuan, a year -on -year decrease of 2.29%; the current loss was 3.944 billion yuan, and the first loss since listing, and the asset -liability ratio has also climbed significantly to 84.47%year -on -year.In order to reverse the trend, on August 8 this year, Yonghui Supermarket announced the repurchase of stocks, saying that within one year from the day, the company intends to repurchase from 400 million yuan to 700 million yuan.It does not exceed 5 yuan per share and is used for employee shareholding plans or equity incentives.Yonghui Supermarket said that "repurchase shares will effectively enhance investor confidence and boost the stock price."

However, after the repurchase plan was announced, Yonghui Supermarket's stock price did not increase significantly.As of the closing of August 23, Yonghui Supermarket reported 3.45 yuan per share, with a market value of 31.31 billion yuan. Compared with the highest market value at the highest time, it was 70 billion yuan.

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Source: Shanxi Evening News All -Media Comprehensive

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