Focus on experience and interaction, Wuhan offline store 618 immersive consumption

Jimu Journalist Zhou Dan

In the middle of 618, the online platform promoted, and the online platform focused on the extreme cost -effectiveness, and offline merchants were overwhelming. Jimu Journalists visited and found that in the 618 consumption carnival season, many malls in Wuhan launched immersive activities such as summer party, music festival, summer camping, etc., so that consumers can enjoy other summer while buying and buying Fun. In addition, driven by the "Hui Shopping Hubei" consumer coupon, this weekend, many citizens of Wuhan went out to shop, and in the first few days of the first round of the first batch of Hubei consumer coupons, the first few days were stepped up.

A store store posted a notice that supports the use of consumer vouchers

On the afternoon of June 18th, at Wuhan Jiangyutian Street, Jimu Journalists saw that many shops made posters that "our shop can use 'Hui Shi Hubei' Consumer Course" to attract consumers to enter the store.

"Our 618 discount began a few days ago. In addition to the discount, the audience can also superimize the discount of 'over 399 minus 50 yuan', and accept consumer vouchers." The passenger flow has doubled from the same time last weekend. "Such preferential strength is only 618 and Double 11 promotion nodes."

Jimu Journalists visited a number of stores and found that many consumers are asking if they can use consumer coupons to pay.

"I got a consumer coupon with a" full 120 minus 40 yuan "before, and the validity period until the evening of June 20. If it is not necessary, it will be almost expired." Ms. Chen, a citizen, bought a half skirt of 299 yuan, with a coupon discount 40 Yuan, she feels more cost -effective.

Compared with online platforms, offline stores focus on creating experiences and services to further stimulate consumption. The reporter's visit found that large -scale merchants such as martial arts and Zhongbai have taken out activities such as superimposed consumer coupons, catering benefits, points exchange, summer weekend markets, etc. to attract passenger flow.

There are clothing brand stores to play 618 major promotional words

It should be noted that the 2022 "Huimou Hubei" consumer coupon does not limit the time of grabbing the coupon. Each round of each batch of vouchers can be grabbed within the validity period of the nuclear sales (that is, within 7 days in the future). It will be used on June 20. At present, a few platforms still have a surplus, and citizens who are interested can try to collect them.

"When you see the music festival activities on the Internet, come and buy, and watch it by the way." On the evening of June 17, at the martial arts Mall, many shopping citizens, while holding the shopping bag with full load, lamented this kind of kind of The experience of immersive shopping is full. It is reported that at the period of the year, Wuhan martial arts Mall not only had preferential promotional activities, but also launched artistic interaction activities such as series exhibitions and music, which attracted many consumers to go.

On the evening of June 17, in the Xingcheng City of Wuhan, summer markets and camping activities also attracted many citizens to wear masks to stop and watch. People enjoy the beauty of summer nights in the cool breeze.

In addition, on the eve of 618, the "2022 Wuhan International Consumption Season" was officially launched. The event continues until the end of August. 15 districts (development zones) in Wuhan will jointly link and interact with Wuhan City, the city -level cities and city groups of the provinces in the province. More than 2,000 companies from business enterprises, e -commerce platforms, and industry associations have participated in the participation of more than 2,000 companies, and continued to carry out series of consumer activities in many fields.

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