"I call on cross -border e -commerce companies across the country to come to Ningbo!"

Live. Photo by reporter Ke Shanlu

"I call on cross -border e -commerce companies across the country to come to Ningbo, you will lose if you don't come to Ningbo!"

"Originally, we made a product to go to the sea to go to the sea.

On the evening of August 23, the third episode of "Face -to -face Face -to -face" of the "Foreign Trade Hot Spots" held in the live broadcast room of the Yongpai Pailai screened the circle of friends of Ningbo Foreign Tradeers. The guests came out frequently, which attracted netizens to leave a message "I want to be a cross -border e -commerce", "Help Ningbo to advertise", "Ningbo is really good, and it has been among the" new line "in just a short time" ...

At the scene, Xiang Lehong, chairman of Ningbo Cross -border E -commerce Enterprise, Lie Ge Co., Ltd. Talking about Lin Weizhong, Director of the E -commerce Bureau of the Municipal Commerce Bureau, Professor Lin Chengliang, Secretary of the Party Committee and Executive Dean of the Ningbo Institute of Technology, Zhejiang University, and the business of China Credit Ningbo Branch The director of the Management Department Xue Ke, surrounding the "superior student 'Ningbo, how can Ningbo go from the manufacture to the sea to the brand?"

Why is cross -border e -commerce inevitable?

In Ningbo, a "trillion -dollar city", a new format represented by cross -border e -commerce is becoming an important growth pole of foreign trade. What is the significance of the development of cross -border e -commerce for China's foreign trade transformation and upgrading? How to help the brand go to sea?

From the analysis of Xiang Lehong from the macro situation, at present, globalization is facing severe challenges, the cost of domestic land, labor and other factors has risen, and the problem of aging population has intensified. The output of unit elements creates higher added value.

"For example, if a Lege electric rising table is exported in FOB mode, its price is about $ 150, but if you use independent brands through cross -border e -commerce independent stations, you can sell to $ 500. That is, cross -border cross -border cross -border cross -border E -commerce can extend the value chain of China's foreign trade, bring more sources of funds to the elderly, and provide high -quality jobs such as R & D design, intelligent manufacturing, and digital marketing for college graduates to help the high -quality development of society and economy. "

"The significance of cross -border e -commerce is by no means simply copying the traditional foreign trade products' to online. The core value is to establish a direct connection between enterprises and users." The key is to reducing costs and prices. The key to doing brands now is 'people divide them with groups' to build products from user experience. "

After listening to Lin Chengliang's point of view, Xiang Lehong nodded frequently and revealed the vivid image of "golden sentences" -the key to branding to go to sea to establish cognition in the minds of users. Beautiful and trusting trust, letting sales occur naturally. In popular terms, it is like "falling in love before marriage".

"At this stage, the brand must transition from the low price advantage to the quality advantage. The product power is '1', and the later marketing power is '0'. Before the live broadcast room, small and medium -sized foreign trade enterprises established various sales channels to make good use of overseas social media and design products with topical sense, so that users can make up the "Jiugongge" when sending a circle of friends.

Layout overseas warehouses, how does Ningbo become "superior students" in the country?

Ningbo is the main position of the development of cross -border e -commerce in the province and even the country, and the overall competitiveness ranks "first square". At present, more than 60 companies in Ningbo have built 205 overseas warehouses in more than 23 countries (regions) around the world, with a total area of ​​3.124 million square meters, accounting for one -sixth in the country.

Overseas warehouses are necessary infrastructure for cross -border e -commerce. Xiang Lehong pointed out that with a public overseas warehouse, enterprises can reasonably prepare stocks according to the pace of sales, and take into account the efficiency and inventory costs and logistics costs. However, overseas warehouses are heavy asset operations. SMEs cannot afford huge costs, and they lack overseas team resources and operating experience.

In this context, Lege, as a listed company and leading enterprise, stood up bravely. With its own advantages and many years of overseas warehouse operating experience, it established a public overseas warehouse service platform to reduce the cost of the sea of ​​small and medium -sized foreign trade enterprises, and achieve the "beauty and the United States and the United States. "Co -prosperity", forming a "Ningbo model" for "cross -border e -commerce+overseas warehouse".

Xue Ke style pointed out that the export model of crossing e -commerce overseas, represented by Lege, is a major marketing change made by Chinese manufacturing and Chinese brands directly for overseas consumers. "Now we see that the main layout of Ningbo's overseas warehouse is in Europe and the United States. In developed countries, in the future, we will see the overseas warehouse in Ningbo in RCEP countries, Central and Eastern Europe, and even African countries. "

"In recent years, Ningbo has launched a national leading model innovation and format innovation in the construction of warehousing and logistics and branding." Lin Weizhong gave an example. "We promoted leading companies such as Ningbo Zhoushan Port Group, Zhongji, Lege, Haoya and other leading companies to jointly develop Meishan International. The supply chain innovation service platform cross -border trade Digital Witter Hub, creating a one -stop service platform for cross -border e -commerce domestic exports. "

In Lin Chengliang's opinion, another important factor why Ningbo cross -border e -commerce has been at the forefront of the country is that "the government does not take the company, but accompany the enterprise." The actual departure of Ningbo from the transformation of manufacturing and foreign trade has "appropriate medicine" in each stage of cross -border e -commerce development, and timely launching the most needed innovation measures for enterprises.

"I call on cross -border e -commerce companies across the country to come to Ningbo to go to the sea.Policy support, China Trusting Ningbo Branch's in -depth research on the brand's overseas. Ningbo has the ability and conditions to build the first city of cross -border e -commerce in China. "Xiang Lehong's speech was loud.Reporter Yan Jin

- END -