Ningbo South Gategory: "Literary and Business Brigade" multiple butterfly changes in progress

Fenghua Golden Bell Food Plaza. Interviewee confidence

The night was low, and the ancient town wall was dazzling. The town of nostalgic style a century ago was instantly switched. The rock and roll at the Pacific style, the neon flashed at the atmosphere of the night tour, let the young people "night hi" ...

On July 31, as one of the largest "cultural and business brigades" innovation project in Fenghua District in recent years, Xikou · Ying Mengli Scenic Area opened the park to welcome guests, attracting many Ningbo citizens to "check in".

Since the withdrawal of the cities in 2016, as the youngest new city in Ningbo, Fenghua has been in the avenue of Rongcheng's development. The urban pattern of the South Gate of Ningbo has begun to take shape, and the supporting fashion commercial projects have continued to expand.

Whether it is Fenghua City, or Fangqiao, Xikou, Tengtou, Ningbo Bay and other blocks, district -level commercial and community business has developed rapidly. But lack of popularity has also become a "trouble for growth".

New Town Business Blossom more

Fangqiao, Fenghuajiang, Lijiang, and Dongjiang three rivers. From June 30th, the Fangqiao Hospital of Ningbo First Hospital of Zhejiang Provincial Regional Medical Center was officially opened. In the square meter, 1200 beds are planned, which will create multiple "first in Zhejiang Province".

The reporter noticed that with the application of the Fangqiao Courtyard of the hospital, the flow of people and traffic increased significantly. Rail Transit Line 3, and the south extension of the airport Expressway can also be quickly reached. Many real estate and commercial projects such as Ningbo Life Sciences and CCCC Future City ... The construction of the "Bridge Castle" in southern Ningbo has been built, and the former rural desert beach is rapidly rising a new city.

On the north side of the Fangqiao District of the Yiyuan, the commercial complex project of Ningbo Life Science City Hotel has begun to take shape, including about 140 meters high -level office buildings, "Jinmaohui" shopping malls, and high -star hotels.

On the display sand table of the CCCC Future City Yili Science and Technology Corridor, the reporter saw that there are central lakes in the core of the block, and business will combine the characteristics of the elevated site to build a three -dimensional sky street to travel, shopping, catering, walking, etc. The function is organically integrated, and it has an Italian style street and a neighborhood center.

"In recent years, commercial complexes such as Fenghua Wanda Plaza, Impression, Guancheng International, Baolong Plaza and other commercial complexes have been completed. The special blocks such as Huizheng Old Street have been completed and opened. More than ten brands such as Mercedes -Benz, BMW, and Audi have settled in, forming a good business pattern of multi -pole layout and dislocation development.

Encountered "growing troubles"

While commercially blossoming in the new city area, Fenghua's existing commerce is encountering "growing troubles."

Recently, the reporter visited a number of commercial complexes such as Fenghua Wanda, Yintai City, Baolong Plaza and other commercial complex found that in the context of the general improvement of hardware facilities, the popularity of these commercial industries was generally weak, and some commercial body stores had a high vacancy rate.

At Fenghua Wanda Plaza, the heads of many stores lamented to reporters, "There are fewer people usually, and business is difficult to do." The store said "usual" refers to working days from Monday to Thursday.

"There will be more elderly people who slipped dolls during the summer vacation, but the consumption atmosphere is not strong, and sometimes I can't wait for a customer for a long time." The owner of a clothing store in Wanda Plaza said with a bitter smile.

In Yintai City, Baolong Plaza, Pacific Home Plaza, and Nanhai Building Materials Market, reporters have also found that they are not popular. In Guancheng International, Merida, Impression ... After many years of completion, most shops are still vacant and difficult to attract investment.

From the perspective of the total retail sales of consumer goods, Fenghua District accounted for only 3.6%of Ningbo, and the sales of goods accounted for only 1%of the city. The growth rate of retail sales of social consumer goods and retail industry was lower than the city's average level. In the first half of this year, GDP, GDP in Puzhou District, Beilun District, and Cixi City, ranked among the top three in the city, with 129.04 billion yuan, 121.92 billion yuan, and 115.14 billion yuan. The GDP of Fenghua District is less than 50 billion yuan, ranking back.

According to a reporter's investigation, the lack of popularity is only the appearance of the commercial weakness of Fenghua District. The reason is deeply investigated. One is the influence of the overall consumer population, the low income of residents, and the lack of headquarters economy. The business layout is relatively scattered, the overall commercial complex tends to be saturated, and there are homogeneous competition. At the same time, due to the epidemic, local residents' willingness to consume is not strong. In the first half of this year, the retail and catering industry was less recovery. In addition, after being included in the "half -hour traffic circle", affected by the "rainbow suction" effect of the central urban area and surrounding area, the phenomenon of consumer outflow is also increasingly obvious.

Commercial files are far away

In order to promote the recovery of the local business and consumer industry, like other districts (counties, cities) in Ningbo, this year, Fenghua has also issued multiple rounds of consumer coupons in the local area, including "Purchase of Fengcheng · Lexiang New Year" electronic consumer coupons, and "Spring Nuan Fengcheng. Food Goddess" Consumption Course, "Chaojin Jin June · Huixiang Fengcheng" consumer coupon, etc., generated more than 190,000 transactions, consumer transactions were 41.318 million yuan; cumulative investment funds were 9.6404 million yuan Yuan, benefit more than 200 restricted restaurants and retail units, and more than 120,000 people, helping catering and retail companies out of their predicament. Among them, the "You Consumption, I Help" consumer coupon issuance activities will be carried out at the end of July to the end of August. Electronic consumer coupons and currency red envelopes will be issued 5.35 million yuan.

"Lake in the river" is the main point of Ningbo's urban development strategy. From the lush Snow Dou Mountain to the Ningbo Bay of Haiyun Fishing Song, Fenghua has a unique resource advantage. In Ningbo's "Fourteenth Five -Year Plan" plan, it specifically mentioned that accelerating the comprehensive integration of Fenghua into the central urban area, insisting on the production of Xingcheng and promoting production by cities, and highlighting the high -tech industry undertaking function. Optimize the setting of administrative divisions and accelerate the development of urbanization in the region. Faced with the "troubles of growth" in business development, how can Fenghua promote the characteristics of special business combinations to avoid weaknesses?

The relevant person in charge of the Commercial Bureau of Fenghua District said that in the next five years, Fenghua will fully optimize the layout of commercial outlets, such as building a slow network of Jinping and Yuelin Commercial Core District, relying on impression of Fenghua Food Street and Huizheng Old Street to promote catering Industry characteristic and brand -oriented development, attract more high -quality large -scale chain catering, high -end retail, large imported stores, new energy 4S stores and other projects; accelerate the construction of key trade projects, promote consumption file upgrades, and plan to consume in Fenghua East Ring Road car consumption The center of the center, the Fenghua indoor exhibition center and other key projects, promote the construction of the Fangqiao Agricultural and Sideline Logistics Center cold chain project, Shangqiao Warehouse Logistics Base, etc., and strive to plan to build 62 projects in nine major formats by 2025, add 12 special districts, and add 12 special districts. , 5 commercial complexes, 3 shopping malls.

Reporter Zhou Hui

- END -