"Children's instant noodles" removed?The net profit of instant noodle business plummeted by 39%......... Master Kang is "not fragrant"?

Future Network, Beijing, August 25 (Reporter Xie Qing) After experiencing the "duke sauerkraut" incident, Master Kang recently released a semi -annual report, and its core business instant noodles were frustrated.

According to the 2022 mid -term performance released by Master Kang on August 22, Master Kang's instant noodle business revenue was 13.548 billion yuan, an increase of 6.49%year -on -year, accounting for 35.45%of the Group's total income. However, due to the rise in raw materials, the gross profit margin of instant noodles decreased by 3.26%year -on -year to 20.63%, which led to the net profit of the instant noodles fell by 39.23%year -on -year to 544 million yuan.

The "Tukeng sauerkraut" incident during the "315" period this year has caused a certain impact on Master Kang's instant noodle business. In the future, the reporter noticed that Master Kang's financial report states that it will continue to meet the diversified needs of consumers at a multi -price belt, multi -flavored, and multi -specification. However, the small share of the "snack cup" instant noodles that were previously launched. There are marketing platforms to publicize that it is "children's instant noodles". With the rise of raw materials, is the "instant noodle era" going to pass?

(Picture according to Master Kang's mid -term performance announcement)

Increasing the income and increasing profit, Master Kang's net profit fell 38%

The 2022 mid -term performance announced by Master Kang can be described as "half -mixed." From the perspective of revenue and net profit, Master Kong has fallen into a state of "increasing increasing increasing benefits" since the middle of last year.

According to the financial report, in the first half of this year, Master Kang's income was about 38.217 billion yuan, an increase of 7.97%year -on -year (compared to the same period last year). However, the company's shareholders should have a decline of 38.42%year -on -year to 1.253 billion yuan, and the basically profit per share was 22.25 points. In addition, gross profit was about 10.786 billion yuan, a year -on -year decrease of 1.87%; net profit was 1.253 billion yuan, a year -on -year decrease of 38.42%.

In fact, Master Kang did not reverse the decline in net profit in 2021. In this regard, Master Kang pointed out in the financial report that net profit was reduced by 2.83 percentage points due to the decline in gross profit margin, and the mid -term gross profit margin also dropped to nearly ten years.

Public information shows that Master Kang Group is mainly engaged in production and sales of instant noodles and drinks in China. In 1992, it began to produce instant noodles and expanded its business to convenient food and drinks since 1996. In February 1996, Master Kang was listed on Hong Kong United Trading Co., Ltd.

According to data from Master Kang's official website, as of December 31, 2021, Master Kang Group had a total of 340 business offices and 341 warehouses, 80,726 dealers and 256,567 direct -operated retailers.

(Picture according to the official website of Master Kang Group)

Instant noodles and drinks, as the two core business of Master Kang, are unsatisfactory in the first half of this year. The financial report shows that the income of instant noodles is 13.548 billion yuan, and the revenue of beverage business is 24.298 billion yuan, a year -on -year increase of 6.49%and 9.08%.

It is worth noting that the profitability of the two major businesses is falling. Among them, the gross profit margin of the square noodles business was 20.63%, a year -on -year decrease of 3.26 percentage points, resulting in a profit of 544 million yuan in shareholders of the company's company, a decline of 39.23%year -on -year. In terms of beverages, the gross profit margin decreased by 2.64 percentage points year -on -year, 32.14%, which led to the decline of shareholders of the beverage business sector to 37.06%year -on -year to 744 million yuan.

In Master Kang's business sector, instant noodles and beverage business income account for 35.45%and 63.58%of the company's revenue, respectively.

Innovative children's "snack cup" products have been removed, and the instant noodle business must continue to diversify

Instant noodle enterprises are in a situation of "increasing income and increasing increasing increasing increasing benefits". Industry analysis states that upstream raw materials are rising. According to the relevant research reports of Haitong, the main raw materials of instant noodles include palm oil and other products, and high palm oil prices are highly eroding instant noodle business profits.

In addition to rising raw materials, CCTV, the "315 Consumer Rights Day" this year, has exposed the food safety problem of "Tukeng Old Sauerkraum". It was also a negative public opinion.

(Picture according to the official website of Master Kang Group)

Among the "Squad Old Altar Saucery" problem, Hunan Flag Cuishay Co., Ltd. is directly named, of which 4 factories are the supplier of Master Kang. Subsequently, Master Kang issued relevant statements twice and apologized.

In a statement issued by Master Kong on March 16, Master Kang said that he had terminated his supplier qualifications, canceled all cooperation, and launched the recycling of related products to actively cooperate with the regulatory investigation and testing.

In the future, the reporter noticed that in the mid -term performance of 2022, Master Kang did not disclose the relevant situation of the old -fashioned sauerkraut series.

In addition, the financial report is divided into three categories: high -priced noodles, high -end noodles/ultra -high -end noodles, medium -priced noodles/simply noodles. Master Kang pointed out that high -priced surfaces are its core products and will promote the brand youth. For example, Zhang Yixing, a spokesperson for the "red -roasted beef noodles" category, launched different specifications of music outfits.

The high -end/ultra -high -end surface is to strengthen the layout of high -end products, enrich the taste and specifications of the product, and meet the needs of the middle -class consumption upgrade. For example, "Master Tang" launched the full cup specification. The medium -priced surface/simply noodles aim at the consumer group who meets the affordable diet, and takes into account the taste of saturation. For example, the "fragrant and crispy" of the noodles continues to work with the two -dimensional idol Luo Tianyi, and accurately reach the student group.

(Screenshot of e -commerce platform)

But Master Kang is not smooth in innovative products.In this way, Master Kang once launched a instant noodle "snack cup".Due to the cute packaging style, and the ingredients of the inner children's style, there are marketing platforms that focus on "children's instant noodles" and "specialized children".However, after the launch of the "Dim Sum Cup" products, there are related food evaluations that "children's instant noodles" are just marketing gimmicks, and they do not advocate convenient food for children.Recently, a reporter in the future searched on major e -commerce platforms and found that Master Kang's official store no longer sells this product.In this regard, the customer service stated that the related series of products have been removed, and whether it will be sold again in the subsequent sale.

In addition, looking forward to the second half of 2022, Master Kong pointed out in the financial report that the group will continue to use multi -price, multi -specifications, diversified and diversified flavored products in the instant noodle business to meet the diversified needs of consumers.In the beverage sector, it will continue to focus on the core category and promote product structure adjustment to meet the needs of consumers' multiple scenes.

As of August 24, Master Kong's Hong Kong stocks closed up 2.24%to close HK $ 13.7, with a total market value of 77.17 billion.

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