Jinmao Service 450 million yuan to acquire the first service China Jinmao won the two major assets to contribute to urban operations?

Wen | Wang Lixin

When the real estate industry ends by the "fast" era of high weekly transformation and expansion, it is on the "slow" era of management in the "slow" era of management, and subdivisions such as property management, agency construction, and real estate comprehensive service providers with a variety of formats have accelerated. pace. Entering 2022, the property management industry ushered in the "high light moment" of the horse race. Since the first half of the year, many property management companies such as Country Garden Service, China Resources Vientiane Life, and New Hope Services have "exhibited fists" in terms of mergers and acquisitions. It seems to be a good drama, but in fact, rationality has already existed. High -credit housing companies have exerted its strengths. On the contrary, insurance housing companies shrink the front. From June 16th to June 17th, within two days, the three major property management companies have announced three transactions. First, Jinke services announced the termination of 73.56%of the acquisition of Jiayuan Services; the second is that the investment promotion plan plans to acquire 67%of the new Chinese property equity at the cost of 536 million yuan; Yuan acquired all the equity of the first property service company (hereinafter referred to as the first service) of the property company of the first real estate company. "The transaction price of 450 million yuan is not expensive, mainly because the projects in the asset package are located in the core cities, and the quality of the first project of the first real estate industry is good. For Jinmao services, the acquisition has strategic value. At the same time, it is in line with Jin Mao Mao Mao The service of the service on the high -quality positioning of management projects. "Xiao Yunxiang, a senior analyst at the Tongce Research Institute, told the reporter of the Securities Daily that with the help of this acquisition, the Jinmao service will not only achieve the speedy development on the material management track, but also further further develop, but also further further. Promote the confidence of the capital market. On the evening of June 17, the two major asset packages of the two major asset packages, Jinmao Service under China Jinmao issued an announcement saying that its wholly -owned subsidiaries acquired 100%equity of the first service for the first service for RMB 450 million, and have already created the purchase of the purchase matters with the seller's first home business. Sign a contract for property rights. It is worth mentioning that this is the second time in China Jinmao and its company's second time after the privatization of China Jinmao announced on June 10 to privatize the acquisition of China's Hongtai Development (hereinafter referred to as Hongtai) in the form of agreement arrangement. Acquisition action. Two acquisitions intend to include the leading regional production leaders -Hongtai and domestic high -end comprehensive property management service providers, the first service, respectively. According to public information, Hongtai is engaged in large -scale industrial town project planning, development and operation services, and has multiple industrial park projects in the high -energy main urban area of ​​the core economic circle. Taking the Longhe project as an example, it is located in the Longhe High -tech Zone of the Beijing -Tianjin -Hebei Capital Economic Circle. It has three international airports and a large port resources within an hour. Group, Yunda Group, Foxconn and other central enterprises, state -owned enterprises, and Fortune 500 companies have achieved a total of more than 174 million yuan in total industrial output value, and tax taxes achieved 16.6 billion yuan, driving more than 70,000 employment. This industrial operating gene is matched with the strategic development direction of China Jinmao. For Jinmao, China, it has successfully built Changsha Meixi Lake International New City Urban Operation Project in Changsha. If you refer to this model, the above -mentioned Longhe project will be created as another livable waterfront city operation project in northern China. The coordinated development of other businesses can be said that this acquisition is both business and strategic accurate matching. "At present, the company has planned to start 18 supporting facilities to improve the upgrade work, including actively investing in and building municipal facilities, creating waterfront humanistic ecology and urban charm moving lines, continuous introduction of industrial clusters, building commercial complexes to show the city, and access to Beijing and Tianjin The high -quality educational resources of the two places said to the reporter of the Securities Daily. From the perspective of this acquisition logic, the collection and acquisition of Jinmao services under China Jinmao, as shown by Chen Xiao, a senior analyst of the Zhuge Housing Data Research Center, the first service is based on commercial properties and high -end houses, and it has high profit space. After the bargaining capacity, after the completion of the acquisition of the Jinmao service, it can improve its profitability, and occupy a certain first -line advantage on the material management track, providing more possibilities for diversified development. According to public information, as of the end of 2021, the first service has 53 contracts and locking projects, with a contract and lock area of ​​7.11 million square meters; commercial project project contracts and locking 27, with a management area of ​​about 3.16 million square meters, of which the pipeline is in the pipeline There are 19 projects and a management area of ​​1.96 million square meters. They are high -end business -run projects in key commercial districts in the core city. In fact, statistics show that in 2021, the average operating income of real estate listed companies reached 3.37 billion yuan, an increase of 1.11 billion yuan over the previous year. Among them, property services (commercial real estate and office buildings) property services have become the core property management enterprise focusing on high -hairy rate tracks. At the moment, in the A -share+H -share capital market, there are already about 60 listed property management companies, and some of the market value of some property management companies far exceed their parent company's real estate development and listed entity. "In the long run, the property management industry is still in the golden period of development. Through the acquisition of mergers and acquisitions, while expanding the scale of the pipeline, the screening of material management enterprises is now more finely screening. His profitability has obtained a higher valuation in the capital market. "Niu Xiaojuan, general manager of the Property Division of the China Finger Research Institute, said to the Securities Daily reporter. In the industry, the new imagination space of urban operations is included in the industry. In the industry, it will be included in Hongtai and the first service. It will inject new vitality into the expansion of urban operations and advance service in Jinmao, China, and open a greater imagination space.

In the development side, China Jinmao will obtain multiple urban operation projects through Hongtai, and increase its strategic layout in the economic circle of the Beijing -Tianjin -Hebei Capital, and enhance China's market occupation of Jinmao in the national economic core area. On the server, China Jinmao's formats in the tube property portfolio in high -end housing, commercial, office buildings, public construction and other fields will be richer. Earlier, Jinmao Service has successfully signed the operation services of the two major cities of Jiashan Economic Development Zone and Zhoushan East Port. In the future, its city integrated operation service system will also be improved with the rich service format. "Jinmao Service is the benchmark of domestic high -end properties. The first acquisition of the first service is multiple considerations of the company based on the target company and its own business collaboration and regional layout. The high degree of convergence of Jinmao's service will help expand the scale of Jinmao services in high -end property. "Niu Xiaojuan told the Securities Daily reporter. From the perspective of the industry, the injection of the two high -quality assets will complement the advantages with China Jinmao, and strengthen the core of China Jinmao in industrial town planning, industrial park investment and investment, government -enterprise cooperation, high -end commercial property services, etc. Competitiveness. At the same time, relying on the rich industrial resources background of China ’s China’ s China, China ’s Jinmao has the ability to introduce strong industrial resources such as agriculture, chemical, energy, and technology in the future of urban operation projects, thereby injecting continuous motivation for urban development. Another industry insiders believe that the urban operation sector, as the second growth curve of China Jinmao. After the above two high -quality asset packets are injected, it will promote the scale, profit and weight asset model of the business sector. In this way, business models and business models have the ability to explore new models of real estate development, but how much imagination can be implemented in the future, it remains the test of the market. Recommended reading

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