Customized integrated solutions, JD auction helps government state -owned assets of sunlight efficient disposal

Text/Yang Guang

Starting from the Xiamen luxury villas from over 200 million yuan, Shanghai landmark buildings from over 2.5 billion yuan ... Not long ago, Jingdong Auction Festival "壕" opened, JD.com joined hands with more than 2,000 courts, nearly 1,000 financial institutions, and more than 100 government units. Taking a lot of high -quality targets on the top causes heated discussions.

In fact, this is not the first time that JD auction has entered the public vision this year. In the first half of this year, Jingdong Auction assisted the Guangdong Public Security for the disposal of "three -none" smuggling ships. Five batches of ships were displaced, with a transaction of 1,530 ships, a transaction value of over 38.84 million yuan, and a premium rate of 90.94%. The integrated solution helps state -owned assets to "live" in the industry.

Customized scheme to achieve efficient sunlight disposal of state -owned assets

The coastal area of ​​Guangdong has previously organized vigorously to fight smuggling activities, so it has accumulated a lot of "three -none" ships to be disposed of. These ships have been placed in the warehouse every year, which has generated high storage costs. In the first half of this year, Jingdong Auction provided a full -process service plan for the "three -no" ship disposal of the "three -no" ships in Dongguan City. JD auction achieved the bidding process completely back, purifying the market environment, and ensuring the sunlight of the disposal process is efficient. Essence In addition, Jingdong Auction helps government departments introduce the bidder that meets the qualifications of the auction to increase the chance of transaction and premium rate. After the government uses transactions to pay the storage fee, the balance will be paid up to the state treasury, which greatly realizes the efficient monetization of state -owned assets and helps increase fiscal revenue. Essence

On the other hand, the disposal of the "three -no" ship has always been concerned about the government's concerns. Because most of the venues of disassembly are in different places, the government cannot supervise it at any time. In the past Whether to complete. In order to eliminate the pain points and concerns of public security disposal of ships, Jingdong auctioned "legal certification services" creatively. The margin paid by the buyer's earlier period is converted to a supervision deposit. The disposal process of all disassembly ships is supervised by the law firm. The acceptance and acceptance of public security will greatly reduce the risks facing the public security system.

Give full play to provide high -quality services for the auction parties

Since its establishment 6 years, the business of Jingdong Auction has continuously expanded, covering multiple business segments such as government/customs asset disposal, judicial proceeds asset auction, financial asset disposal, bankruptcy reorganization and liquidation and liquidation, state -owned asset disposal, commercial asset disposal, investor matching. In the process of continuously improving the online auction system and optimizing the auction services, Jingdong Auction has established an integrated model of "online promotion+offline service" to find investment users for various types of assets, and solve the existence of the transaction parties in the transaction link. Various problems and difficulties, relying on fast online bidding trading systems to promote efficient asset transactions.

For government agencies, Jingdong Auction provides full -process integrated services, including photographs of tiles, crickets, copywriting, pre -display, publicity and promotion, etc., to achieve rapid shooting of assets. In response to the shortcomings of limited manpower of government departments, Jingdong Auction also set up a professional working group to follow up specific projects, liberating the government's manpower and material pressure, which greatly improved the efficiency of asset disposal. At the same time, Jingdong Auction uses more than 500 million user volume and diversified marketing promotion methods on the BOE Line to reach and attract more interested bidders to actively participate in the auction, thereby ensuring a higher transaction rate and premium rate of assets.

For bidders, Jingdong Auction not only provides services such as offline reality, assisting in transferred delivery, but also special online customer service services to answer questions, properly solve the successful after -sales problem of the auction, and let the bidders worry -free.

The national layout, more than 50,000 auction of more than 500 government units

It is understood that from January to July this year, Jingdong auction government auction business cooperated with more than 500 government agencies in nearly 30 provinces across the country to assist in the disposal of more than 100 cases, more than 50,000 auctions, the average premium rate exceeded 80%. A total of more than 10 million onlookers attracted more than 10 million times, and a total of more than 5 million people participated in the auction.

In Guangdong, with the help of the entire process integrated service model, in the first half of the year, the government agencies of Jingdong Auction and cooperation gradually enriched, and successively launched a full -chain cooperation with government units such as finance, public security, taxation, procuratorate, disciplinary committees, private detachments, maritime departments, maritime bureaus and other government units. Essence Taking the public security system as an example, Jingdong Auction has reached in -depth cooperation with the Zhongshan Public Security Bureau of Guangdong Province and 20 sub -bureaus (including three), Dongguan Public Security Bureau and 6 branches (including detachments). Provide a full -process integrated service to help the sunlight without supplies.

At the same time, Jingdong Auction has launched in -depth cooperation with the local public security system in Jiangsu, Hainan and other provinces. Through the service methods such as integrated services, omnichannel promotion, and live video broadcasts, it will assist in carrying out penalties without Moutai, Wuliangye, luxury goods disposal And the case involved in black and evil involving property disposal.

Next, Jingdong Auction will continue to optimize its own business level, continue to upgrade integrated solutions, help government departments to do a good job of the sunlight disposal of state -owned assets, and escort the value -added state -owned assets.

Source | Yangcheng Evening News · Yangcheng School

Responsible | Xu Zhangchao

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