Meituan released a data report: Chengdu Night Consumption is generally fourth in the country

On the evening of August 18th, the third Chengdu Night Economic Exchange Development Conference and the "Jinjiang August YE" Summer Shopping Festival launching ceremony was held in Hongjiang District, the third Chengdu Night Economic Exchange Development Conference of the 3rd Chengdu Night Economic Exchange Development Conference in 2022. At the scene, Meituan released the "2022 Chengdu Night Economic Development Report", showing that Chengdu's night's night economic showed characteristics such as consumption vitality, diversified play, and youthful consumer groups.

This event was sponsored by Chengdu Commerce Bureau, Chengdu Jinjiang District People's Government, Chengdu Jinjiang District Commerce Bureau, Chunxi Road Fashion Energy District Management Committee, Chengdu Jinjiang District Cultural, Sports and Tourism Bureau, Chengdu Jinjiang Investment Development Group Hosted by the limited liability company, it has received strong support from the huge volume of engine urban research institutes, Meituan, Tianfu Tong and so on.

Chengdu "Night Olto" loves to play in Jinjiang District

Liu Jiang, Director of Public Affairs of Meituanchuan Tibet, released the "2022 Chengdu Night Economic Development Report" at the scene. It summarizes the consumption characteristics of the night economy at night from the night catering, night entertainment, and night travel. Suggestions. The report shows that the average night consumption amount of Chengdu is ranked 4th in 36 major cities across the country; from the perspective of night consumption and full -day consumption, Chengdu's night consumption accounts for 54.6% Essence Among them, the night consumption index of Jinjiang District ranked second in Chengdu.

Night entertainment in Chengdu has performed well nationwide. Among them, the night catering consumption index in Chengdu ranked 5th in the same type of cities and ranked after Beijing, Shanghai, Shenzhen, and Guangzhou. Ruins 2nd. Night entertainment in Chengdu (including film performances, leisure entertainment, hairdressing nails, KTV and bars, etc.) consumption index ranked second in the same type of cities; night entertainment consumption accounted for 67.5%, ranking first. The area with the highest proportion of Chengdu Night Entertainment Consumption is Jinjiang District. Chengdu Night Cat's Entertainment Destination is mostly selected in Jinjiang District, indicating that the high standards of Jinjiang District will build three types of labeling scenes: "night tour", "night market" and "night entertainment". Activity, tourist recognition, regional influence, etc. have been effectively improved.

The business district with the highest consumption amount in Chengdu at night, ranked first in Chunxi Road

The peak of Chengdu Night Consumption appeared in summer and 19: 00-20: 00. The night consumption of this period of time accounted for 21.8%. Among the night consumption of different categories, the night consumption of night food accounts for the largest proportion of the total night consumption, and its proportion is as high as 72%, followed by 12%of the night stay and 8%of the night entertainment; 2 percentage points higher than the city's overall level.

In addition, the report also shows the most consumer business district at night. The top five are: Chunxi Road, Jiaozi Avenue, Huayang, Shuangnan, Tongzilin. From the perspective of the age distribution of consumer users at night, users aged 30-35 are the main troops at night, accounting for 26.7%. It is worth mentioning that the night consumer users in Jinjiang District are younger, and the main consumer army is 25 -30 years old, accounting for 28.9%, which is consistent with the characteristics of night entertainment consumption higher than the city.

Combined with the data report, Liu Jiang put forward four suggestions for the future economy of Chengdu to develop night economy: promoting the transformation and upgrading of the business district, improving the quality of the night economic supply; exerting the role of living and service e -commerce platforms, supporting the development of night -time service economies; relying on the rich Shu Shu Emerging consumer formats such as local culture and script killing are made into a characteristic brand of night tourism; optimizing the development environment and encouraging the development of the economy at night.

The night economy as the main body of the service industry is extended in the second time and space. It plays a key role in driving the consumption of urban consumption and promoting economic growth. It is an important part of developing modern urban economy and testing regional economic supervision capabilities. It is an important starting point for meeting the people of the people to upgrade at night, promote the diversified development of the format, and create a better living environment.

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