When the "Chengdu Consumer Coupon" met 618 Sichuan people "Buying", the purchasing power ranked 6th nationwide

The consumption enthusiasm of Chengdu people finally returned under the dual stimulus of "Chengdu Consumption Touncing" and 618.

After the early offline version of "Chengdu Consumer Coupon" caused everyone's enthusiastic participation, starting from June 10, Chengdu and three major platforms of JD.com, Vipshop and Meituan began to launch the online version of "Chengdu Consumer Coupon", and consumption consumption The time for the issuance of the coupon is exactly the time when the JD 618 and Vipshop 616 promotion happen. Under the multiple effects of the promotion discount on the platform itself and the consumer voucher, the high cost performance has attracted the "ordering order to place an order in Chengdu consumers. upsurge".

On the afternoon of June 18, platforms such as JD.com and Vipshop announced the consumption data report as of the time. On the Consumer List of JD, Sichuan's consumption data ranked 6th among 31 provinces, municipalities and autonomous regions across the country. At the same time, Sichuan products are also very popular among consumers across the country. Sales are ranked 10th in the country. The old -fashioned Sichuan wines such as Wuliangye, Langjiu, and Jiannanchun are the most loved by everyone.

Chengdu people "crazy" consumer coupons drive 618 shopping boom

"Oh, but not grabbed!" At 12:30 noon on June 17th, Mr. Wang, who was preparing to grab Jingdong Chengdu consumer coupons in front of his mobile phone for the second consecutive week, found that his hand speed was slow again. This is the case in two weeks, that is, 2 seconds, and it is gone. "

What Mr. Wang may not expect was that at the same time, more than 100,000 Chengdu people were grabbing vouchers with him. It was normal to not grab it. Data from JD showed that the first batch of Chengdu digital RMB consumer coupons issued on June 10 attracted more than 160,000 consumers to receive it, which shows the popularity.

Under the stimulus of consumer vouchers, major e -commerce platforms have recently ushered in a large wave of Chengdu orders. According to the data released by Vipshop, orders from Vipshop since June this year have ranked third among major cities across the country, second only to Shanghai and Beijing.

What do you like to buy after grabbing consumer vouchers? In this regard, different consumer preferences on each platform are also different. On JD, Chengdu people are keen to use consumer coupons to purchase Apple iPhone 13, Hualing Air Conditioning, Redmi K50 mobile phone and other smart digital, home appliance products, as well as daily necessities such as laundry solution, milk, edible oil; and at the Vipshop, according to the dependence, according to the Vipshop, based The first wave of Chengdu's "520" digital RMB online consumer coupon nuclear sales data. Beauty skin care products are the most popular products categories of Chengdu consumers. During the event, the sales performance of the summer beauty skin care products was bright. Taking sunscreen as an example, sales increased by 68.4%year -on -year.

You have to buy, buy, buy a quality life and consumption without grabbing

Although many people have not grabbed consumer vouchers, the atmosphere of consumption has been held up, and it seems that it seems a bit that it doesn't go to buy something.

JD data shows that as of the release of the data, Sichuan people ranked 6th in the country during the JD 618 period, and the customer unit price ranked 15th in the country. Among them, Chengdu ranked first in the province's turnover.在618期间，四川用户消费金额较多的品类是家电数码、电脑手机、食品饮料等，同时根据其与全国平均消费结构的对比可见，四川消费者更偏好的品类是：酒类、玩具乐器、 Furniture, mother and baby, home textiles.

On the Vipshop platform, as of 11 am on June 18th, Chengdu ranked fifth and first in the country in the country's order volume rankings in the country in the country. The city is the first. Among the products bought by people in Chengdu, health consumption and quality life consumption have become a major trend. The sales volume of various categories such as clothing, shoe, and bags, beauty, mother and baby products, home appliances, sports outdoor, health care, etc. We ushered in an explosion.

Among them, as the camping heat continues to be hot, outdoor products are favored by Chengdu on Vipshop. The total sales volume of tents during the 618 period has increased by 128%. The year -on -year increase of 97%, all the leading level in the country.

Not only are you buying good Sichuan Goods, it is also sold in 618 to the whole country

While the Sichuan people buy it in 618, many "Sichuan -made" good goods also sell to all parts of the country at this time.

According to the data released by JD, the sales amount of Sichuan products during the 618 period of JD.com ranked 10th in the country. Among the well -known old -fashioned brands from Sichuan, Wuxiangye, Langjiu, Jiannanchun and other well -known wine products were very popular. Data show that the top 5 local well -known brands and old -fashioned transactions are: Changhong, Wuliangye, Quanyou, Langjiu, Jiannanchun; the top 5 growth rates are: Haidilao, Quanyou, Changhong, Changhong, Changhong, Changhong, Changhong, Changhong, Changhong, Changhong, Changhong, Changhong, Changhong, Changhong, Jiannanchun, Langjiu.

In addition to Sichuan wine, Sichuan's high -quality agricultural products have also used the 618 to go all over the country, especially the most popular agricultural products from Liangshan Prefecture, Nanchong, Ganzi, Guangyuan and Yibin City.

Chengdu Daily Jinguan News Reporter Wang Xin Wu Jitao Editor He Qi Tie Editor Wang Jiu Tu according to Xinhua News Agency

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