JD 618 phase data is released: over 30,000 omni -channel cooperation stores have increased by 5 times

Author:21st Century Economic report Time:2022.06.18

21st Century Business Herald reporter Yang Qingqing Beijing report

News on June 18th, at the 618 media communication meeting held this afternoon, JD.com disclosed the 618 -stage data of the 618 pm on the 18th.

Data show that since the opening of JD 618, the overall channel business of Jingdong Supermarket has exceeded 27,000 cooperative brands and over 30,000 cooperative stores has increased by 5 times year -on -year. Wal -Mart, China Resources, Yonghui and other merchants such as omni -channel business increased by 6.6 times year -on -year.

At the same time, JD.com's home appliances have helped manufacturers' sales explosion from product push, home appliances purchase, old -fashioned service, and omni -channel activities, and finally achieved the 618 record of the expected 618. During the 618 period of JD.com, Haier's cross -product package increased by 127%year -on -year, an increase of 376%year -on -year, and 287%year -on -year new users.

During the 618 period of JD, more than 50 flagship stores in Jingdong Electric City in the country increased by 210%year -on -year. In addition, Xi'an Jingdong Mall, Jingdong Electric Super Experience Store Hefei Store, and Jingdong Electric Super Experience Store Chongqing Store also ushered in the peak of passenger flow during the 618 period.

According to data disclosed by JD.com on the evening of the 17th, the turnover of JD.com ’s offline formats increased by more than 3 times year -on -year, and high -end appliances transaction volume increased by 160%year -on -year. The amount increased by 5 times year -on -year.

Behind the data is the creation of Jingdong's supply chain capability. At the 618th launching meeting, JD.com first proposed the "responsible supply chain" to protect the fireworks on the world. At the 618 Media Communication Meeting held today, JD.com Retail CEO Singlijun said that "in 2022, due to the impact of sudden factors, the importance of the supply chain is more widely recognized by society, industry and consumers, so that the foundation is made to the foundation and make the foundation. The value of the facility layout and the supply chain of the digital intelligence society is fully demonstrated, and China's supply chain construction will definitely usher in a new stage of development. "

JD.com revealed that during the 618 period, Jingdong Logistics was officially put into use in the two "Asian No. 1" intelligent logistics parks that were completed in Yiwu and Wenzhou, a national logistics hub city. In addition The first to be the province where Jingdong Logistics was put into Asia in three cities in the same province.

In addition, during this year's JD 618, JD.com ’s self -operated overseas warehouse in the United States will reach nearly 1 million square feet, and for the first time, the preliminary results of the global weaving plan will be announced. As of June 2022, JD.com's overseas storage area has increased by 100%year -on -year. At the same time, by opening up the overseas trunk layout and end distribution, the international supply chain network has reached nearly 230 countries and regions.

However, it should be noted that JD.com has not disclosed the cumulative order amount data of 618 this year. From 0:00 on June 1st to 14:04 on June 18th, JD.com's 618 accumulated order has exceeded 305.6 billion yuan. In contrast, the data of the same period in 2019 and 2020 were 180.9 billion yuan and 239.4 billion yuan, respectively.

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