Liangpinpu "dominant" snack ring, 618 Hubei old name successfully fire out of fire
Author:Changjiang Daily Time:2022.06.18
The Yangtze River Daily Da Wuhan Client June 18 (Reporter Sun Yan) Liangpin Shop "dominant" snack circle, cats successfully promoted "national underwear". This JD 618 is really a lot of surprises from Hubei.
According to data from Jingdong 618 in 2022, in the nation's 31 provinces / municipalities / autonomous regions purchasing power rankings, (as of now) Hubei ranked 9th in the country, and the customer unit price ranked 13th in the country. During the 618 of this year, from the perspective of the turnover, the TOP5 area in Hubei was: Wuhan, Huanggang City, Xiangyang, Jingzhou City, and Xiaogan City.
In the consumption characteristic dimension, Hubei high -quality agricultural products are on TOP5: Huanggang, Yichang, Xianning, Jingzhou, Shiyan City. High -quality Hubei agricultural products have enriched the tables of many nationals.
In terms of user characteristics, new users in Hubei tend to be younger, students have grown the fastest year -on -year, female users account for 2%higher than the average ratio, young users under 35 years old account for 55%, while the penetration rate of high school and below has increased by 10.5%. The increase in a large number of young new users will definitely affect the next development of the consumer market in Hubei.
Among the many local brands, Hubei local well -known brands / old -fashioned transactions increased year -on -year TOP5: Liangpin Shop, Camel, Catman, Jin brand, Zhou Black Duck. The TOP5 growth rate is: Jinpai, Ma Yinglong, Camel, Jianmin, Kyushu. Well -known brands from Hubei include food snacks, medicine clothing, and other lives.
From the perspective of the product, the TOP5 of Hubei hot -selling goods is: Gree 1.5 Yunjia Air Conditioning, Midea's 1.5 -hp air conditioner, Lenovo notebook computer rescuer R9000P, Zijin Gold, and Acer notebook computer. At the same time, the sales of hot -selling goods are: Weier sanitary napkin, Asian lion badminton, small bag tissue, stable mask, high -clean silk night pants.
【Edit: Ding】
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