Hua Yan and Li Shizhen are not cured of stubborn diseases. Can Wen Feng cure it?Putuo Market Supervision Bureau: Repeatedly taught without changing, and penalties!

Commercial propaganda due to false or misunderstandings

Shanghai Wenfeng Hairdressing and Beauty Co., Ltd.

Shanghai New Century Wenfeng Beauty Beauty Co., Ltd.

The Market Supervision Bureau of Putuo District, Shanghai

Fined 2 million yuan, 800,000 yuan

The recent public administrative penalty information of the Shanghai Market Supervision Bureau shows that the two administrative penalties decisions were made on August 12 this year.

In the past two years, he has been subject to three administrative penalties.

On November 18, 2021, law enforcement officers of the Putuo District Market Supervision Bureau went to the Xifeng Beauty Beauty Store in Putuo District, Shanghai (the store recruited "Wenfeng Hairdressing Beauty") on -site inspection. Hao Ge said "series of promotional materials.

The promotional information was designed and produced by Shanghai Wenfeng Beauty and Beauty Co., Ltd. in 2015, which contains a lot of false content.

For example, "Hao Ge also created the" Liuhe Beauty Returning Yangyang Technology "... For example, it is difficult for the hospitals such as spacious tumors, flat warts, acne, acne, sensitivity, and spots. The skin and physical problems that are not available, Hao Ge can condition it "" The "Liuhe" beauty technology created by Mr. Chen Hao, the founder of Wenfeng, and the various evil spirits, garbage, and toxins that have been accumulated in the human body's facial features. ……"Wait.

After some content, the parties attach the content of "physical problems: hepatoplastin and painful Wenfeng Wood Maintenance Gold Code" and other product promotion content. It is proclaimed that its products and services can have the treatment effect on the corresponding symptoms.

This series of propaganda materials also contain a large number of "a good face, a good fortune of a lifetime" "... This belongs to the" defeat ", which will bring misfortune to yourself and the people around you. It will improve "feudal superstition content.

After investigation, from 2015 to the incident, the parties based on the "Hao Ge's Story" series of propaganda content, prepared marketing talk courseware to train employees, and promote their products and services to consumers through employees. The effect of life span is psychologically implied to consumers' physical and mental state, and the treatment efficacy of goods and services has unsatisfactory commitments to induce consumer consumption.

At the same time, these employees usually carry out false propaganda in a relatively hidden oral way, causing consumers to fall into the dilemma of rights protection.

The propaganda content of the parties also contains a large number of feudal superstitions and the effectiveness of the treatment of disease treatment. It violates the general cognition and recognized scientific laws of society. It is a simple desire to use consumers to "good health and smooth life" and seek improper benefits.

During the period, the parties also selected the publicity content of the above -mentioned "Hao Ge", and released publicity through the "Wenfeng Mall" website and the store light box. Until December 2021, the parties stopped the relevant teaching training, closed the "Wenfeng Mall" website and demolished the case involved.

According to the survey, the parties have 127 stores in Shanghai, covering the city.

From November 17, 2021 to January 14, 2022, there were more than 50 related entries of "Shanghai Wenfeng" with a number of "Weibo" platform read more than one million, of which "#20 20 20 20 20 20 20 20 20#" The reading volume of the entry is 100 million; "#Wenfeng returns more than 2 million elderly people 980,000 elderly people" entries read 110 million; “#文峰店员20分钟12次推销套餐#”词条阅读量1008.2万。

The regulatory authorities believe that the parties' false propaganda behaviors have caused a large number of social negative evaluations and have caused extremely bad social impact. The parties' false propaganda behavior lasted for nearly 6 years. In the past two years, it has been punished by three administrative penalties for publishing illegal advertising, but it has not learned lessons and rectified in time. The parties 'subjective and evil, and the duration of illegal acts for a long time, causing extremely harsh social impacts, and determining that the parties' illegal acts belong to the serious circumstances.

The effects of treating diseases and changing life are all edited

On December 16, 2021, law enforcement officers of the Putuo District Market Supervision Bureau conducted on -site inspections of Shanghai New Century Wenfeng Beauty and Beauty Co., Ltd., No. 650 Suid Road, and found that the parties released the WeChat public account "Wenfeng International Mall" that they managed. His legal representative Chen Hao's "Hao Brother said" and publicize the goods and services of "New Century Wenfeng".

Further investigation found that on October 1, 2019, the parties published WeChat on the WeChat public account "Wenfeng International Mall" operated "Wenfeng Cosmetics Founder Chen Hao to explain the Wells of Wenfeng Skin Care" on the title of WeChat. tweets.

The WeChat tweet promoted the such as "... this belongs to the" failure ", which will bring misfortune to yourself and the people around you, ... until these heals, the situation may improve", and recommend "Wenfeng Fengfeng "Zhizhen Biological Repair Set" "" Zhenyang Yan repair set (under 35 years old) "," Zhizhen Living Energy and Young Set (35 years old) "and other products.

The parties correspond to the efficacy of the goods and services selling them one by one, and fictional products and services have disease treatment functions or can be transferred.

On January 10, 2020, the parties released WeChat tweets on the WeChat public account "Wenfeng International Mall" on the WeChat public account "Wenfeng International Mall".

The above article contains methods such as "finding a method of solving various hair scalp and skin physical problems, cracking down on human health, beautiful longevity and good luck passwords, creating and inventing the technology and nursing process of Wenfeng 'Jiujia Six" "" Yin and Yang Balance, Five Elements, Five Elements With five colors and ten hungry lives ... Wenfeng Jiujia Six Six Technology and Commodities are to eliminate excessive thermal energy and humid energy in the human body and help customers alleviate today's beauty salons. Propaganda content such as the health problem of the body, and recommend the products sold by the parties "home sets of eye nourishing homes", "five Chinese suits of gold, wood, water, fire and soil, etc." and so on. Until December 12, 2021, the personnel of the parties deleted the tweet involved.

After investigation, the parties involved in the case were purchased at Shanghai Wenfeng Biopharmaceutical Co., Ltd. and sold them to various stores in Shanghai Wenfeng Beauty and Beauty Co., Ltd.

The regulatory authorities believe that the above -mentioned propaganda of the parties contains a large number of feudal superstition content, and claims that the goods and services they sell have the effects of disease treatment, change of destiny, and extend their life. The propaganda content of the parties involved in the case has not been proven by any scientific experiments, and the effect promised in the propaganda of the case is fictional.

In view of the fact that the parties' false propaganda behavior involves a number of false or misunderstanding of illegal information points, the duration of illegal acts lasts for a long time and has caused a bad impact. The law enforcement department has given heavy penalties after comprehensive consideration.

Author: Chen Xihuan

WeChat editor: Jiasinmin

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