JD.com 6 · 18 Henan's purchasing power is the eighth place in the country.

[Dahe Daily · Dahecai Cube] (Reporter Chen Wei) From 8 pm on May 31st, during JD.com this year, Henan's total consumption in Jingdong platform ranked eighth in 31 provinces, municipalities, and autonomous regions across the country. Essence At the same time, Henan enterprises are ranked 11th in the country. Food is still an important category of Henan e -commerce sales. Missing is enough to see how deep the "gourmet culture" of Henan is.

During JD.com this year, the top five cities in Henan's turnover were Zhengzhou, Zhoukou, Xinxiang City, Luoyang, and Nanyang. City.

During the period of 6. 18, the market turnover of Henan's sinking market increased by 94%month -on -month. The purchasing power county market was Xinzheng City, Xinmi City, Zhongmu County, Puyang City, and Changyuan City.

In terms of user characteristics, new users in Henan tend to be younger, students have grown the fastest year -on -year, female users account for 6%lower, young users under 35 years old account for 62%, while high school and below have an increase in penetration rate of 24.6%. Essence Henan's "Gen Z" crowd prefers the category of household appliances, furniture, health services and other categories in shopping.

During the 6.18th period of this year, JD.com, including Zhengzhou, jointly collected JD hours, and JD.com issued consumer coupons at home, driving more than 5,000 offline merchant stores to participate, which has also driven the number of related shops to increase by about 30 %.

At the same time, Henan's enterprise products are also sold throughout the country during JD.com. Henan's unique agricultural products have continuously touched more consumers. The top five cities in Henan's high -quality agricultural products are Xuchang, Nanyang, Zhumadian City, Xinxiang City, and Zhengzhou.

From the perspective of the consumption structure, during JD.com this year, the categories with a lot of consumption in Henan users are home appliances, computer phones, food and beverages, etc. Many Henan users take advantage of the promotion, not only adding gold jewelry, air conditioning, game book, etc. Large -piece products also took the opportunity to buy biscuits, milk, paper towels, masks, skin care products, etc.

A large number of Henan products have also passed through large promotions to the country. Shuanghui meat products, missing your snacks, "to the world" Weilong spicy bar is the popular upward products of Jingdong 6.18 Henan. The data shows that among many local brands, Henan's well -known brands and old -fashioned brands such as Shuanghui, Wald, Weilong, Missing You, Missing, Mengshuya, Yalida and so on.

Responsible editor: Shao Yuxiang | Audit: Li Zhen | Director: Wan Junwei

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