Liabilities are 4 million, starting to die!How does this 64 -year -old national company become "Dairy Moutai"

The towering Tianshan Mountains, over 1700 kilometers of Xinjiang, from east to west to the north -south fork of Yili Prefecture, breeding the "Saiwai Jiangnan" Yili River Valley. Although it is located in the center of Asia, which is far from the ocean, the warm and humid airflow of the Atlantic Ocean is not far away. Crossing the grassland of Europe and the Central Asian grassland comes from the west, embraces the arms of the Tianshan Mountains in the north -south arch, and turns into every inch of land here.

Yilit Dairy, the first milk powder factory in Xinjiang, is located in this paradise.

For a long time, when it comes to the Chinese dairy industry, it must talk about Illi and Mengniu in Inner Mongolia dairy companies, and few Xinjiang dairy companies have been talked about. In recent years, with the new consumption in full swing, Xinjiang Dairy Industry has emerged and has begun to enter the public vision. As the first milk powder factory born in Xinjiang, Yilitt Dairy "standing overnight" has become a benchmark for Xinjiang's special dairy products.

Since the establishment of the Ili River Valley in 1958, the 64 -year development process of Yilitt Dairy has almost become the epitome of the development of the development of China's dairy industry: at the time of brilliant, the Xinjiang area is well -known; during the predicament, millions of liabilities are on the verge of closure. From industrial changes to industry shocks, from state -owned enterprises to market breakouts, this 64 -year -old national dairy company not only lives in the industry "living fossils", but also known as the "dairy Moutai" in the Yili River Valley.

1. Start highlight: Yili founders have come to learn

The unsuccessful enterprises are only companies. This is especially true for Iltter Dairy.

In 1958, New China was involved, and "foreign milk powder" was popular, and strange goods could be lived. With the hope of opening up the road of ethnic dairy, Xinjiang's first milk powder factory, Xinjiang Yili Prefecture Zhaikou Dairy Factory was established, which is the predecessor of Yilitt Dairy.

Old photos of Zhakou Dairy Factory

At that time, the liquid milk technology of normal temperature had not yet appeared, and low -temperature liquid milk was not conducive to storage and transportation. Milk powder became the representative of dairy industrialization and modernization. Without any technical support, the soil method of Yilizhou Zhaikou Dairy Factory made the first pot of milk powder with a flat pan. In 1965, it developed into the first mechanized dairy factory in the West.

At the beginning, the highlight is high, and the village dairy factory is unlimited for a while. The "unity card" Zhakou milk powder produced by it is unknown in Xinjiang. At that time, due to the limited production capacity, the vehicles lined up at the factory gate were endless, and even some people could not mention the goods for more than half a month. The prosperity of the limelight, even attracted Zheng Junhuai (the founder of Yili), led a learning group specifically to live in the factory area for more than ten days to learn related technical knowledge.

Under the planned economy, the traffic disadvantages of Xinjiang's hinterland have not yet appeared. The development of Zhakou Dairy Factory has developed smoothly. Until 1992, the planned economy ended, the wave of the market economy surged, and the wind direction began to change.

The towering Tianshan left the rain dew for the Yili River Valley, but it blocked the spring breeze blowing from the south. In contrast, inner Mongolia companies "heard the wind", Zheng Junhuai, who had studied at Zhaokou Dairy Factory, founded Yili in the second year (1993), and the new chapter of China's dairy industry slowly opened.

2. Dairy: The milk powder market that misses opportunities

Although Xanadu, traffic is inconvenient. For Zhakou dairy factory, traffic problems not only hinder the circulation of goods, but also isolate industry opportunities; sometimes, if you miss an opportunity, you often miss an era.

This time, the Zhakou dairy factory missed the era of normal temperature liquid milk.

From a nutritional point of view, milk powder and normal temperature liquid milk is almost the same. Why can the warm milk market formed a destructive and decaying trend to the milk powder market? This is inseparable from a stealth giant -Swedish Liele Company.

The Lole, established in 1951, solved the problem of liquid milk normal temperature through technological innovation. Compared with Western countries, the development of China's dairy industry is lagging, which allows Io to use the time difference to conduct patent blockade and dimensional strikes on the Chinese dairy industry, but the premise of all this is the popularity of normal temperature liquid milk.

In 1997, Yili introduced two native milk production lines to extend the shelf life of milk to 7 months. Driven by Yili, Mengniu followed up. In 1999, Lole even gave Mongolian Niu a half -sale and half -delivery form. Lole has become the "arms dealer behind the dairy battlefield". It selected Yili and Mengniu and pushed them to the throne of "Prairie Double Heroes". For each box of LELE packaged at room temperature milk, they must be captured by Lile. Most of the profit.

In this dairy war led by Yili and Mengniu, room temperature milk rose, and the low -temperature milk and milk powder markets were squeezed on a large scale.

Just as the normal temperature milk war was vigorous, the Zhakou dairy factory in the Ili River Valley was restructured because it was not adapted to the market economy. Essence

Slowly, step by step. After the restructuring, Yilitt Dairy has long been unable to adapt to the changes in the rapid market. Watching the former "apprentice" became the ears, and he followed the entire milk powder industry to move forward. Until 2008, the melamine incident that shocked the country broke out, and the Chinese milk powder industry suffered a fatal blow.

Under the nest, there is an egg. Although the milk sources in Xinjiang at that time were one of the few places in the country, it was still unavoidable. The once glorious Iltter dairy industry completely discontinued production in 2017 and had a line of life.

3. Do not break or stand: the national dairy industry "starts to die"

With the blessing of blessing, the melamine incident caused the Chinese milk powder industry to suffer a devastating blow, but through this incident, the importance of milk sources became more prominent.

After 2008, China's dairy industry bid farewell to the barbaric development of marketing and began to return to products. High -quality milk sources became a place for dairy companies. The industry error correction gave Xinjiang Dairy the opportunity to re -enter the venue after a shuffling, but how did the discontinued Yilitt Dairy turned over? Eternal Silk Road has become the key to breaking the situation.

Although it is located in the hinterland of Xinjiang, the Yili River Valley has been a must -have for the Silk Road since ancient times, and it is the cutting -edge fulcrum connecting the countries in Central Asia. With the proposal of China's "Belt and Road" economic strategy, this eternal business has once again glowed with new vitality.

In March 2017, at the same time as the production of Ilit Dairy, the starting point of the Silk Road -Xi'an, the "Silk Road China · Featured Dairy Industry Development Summit Forum" was grandly held. This forum has become a milestone in the Chinese -character dairy industry. One of the hosts of the conference, and Xi'an Silk Road Dairy Group has also emerged.

Although it has been nearly ten years since the melamine incident at that time, during this period, the normal temperature milk market was bigger, and the Chinese milk powder industry urgently needed a breakout. There are two directions of breakout: one is the infant market; the other is the characteristic dairy market. The Silk Road Dairy Group is one of the pioneers of the exploration of the characteristic dairy.

As early as the state's "Belt and Road" economic strategy, the Silk Road Dairy Group was keenly aware of the opportunities, and in -depth industrial surveys were carried out around the "Silk Road Economic Belt". During the inspection of Dubai in the Middle East, the most popular dairy product in the local area was not a milk but a camel milk, which was highly respected by the royal family. After returning to China, Silk Road Dairy immediately organized experts to study and found that the nutritional value of Camel milk was very high, and the Chinese native has the highest quality camel milk source, distributed in the Yili River Valley of Xinjiang and its surrounding areas.

A Millennium Silk Road links the Qianli Yili Terte Dairy and Silk Road Dairy Group together.

When Silk Road Dairy came to the Ilit Dairy Factory for inspection, the factory area had been discontinued for many years, and weeds were clustered and desolate. Because of its non -performing assets in state -owned enterprises, Yilitt Dairy was listed on the Xinjiang Property Exchange to transfer. A liability suspension factory is difficult to attractive for the outside world. After listing, no one asked, and two continuous shooting.

Iltter Dairy after discontinued

"The first dairy factory in Xinjiang history cannot be collapsed like this!"

After understanding the history of Yilitt Dairy, Silk Road Dairy Group is determined to rescue. In October 2020, at the Xinjiang Property Rights Trading Center, the listing price of 6.3 million yuan obtained 100%equity of Ilite Dairy in accordance with the law, and also took the initiative to undertake the original 400 original Iltter Dairy Industry more than 400 Universal liabilities, Yilitt Dairy "starts to death".

Yilit Dairy announced information on the Xinjiang Property Exchange

4. "Dairy Moutai": Those who get the milk source will get the world

"An old factory for more than 60 years, even if it is saved?"

In the process of saving Iltter Dairy, it is full of criticism and puzzlement. In the outside world, although it is the first milk powder factory in Xinjiang history, although it carries the memories and feelings of generations, as an old factory that misses the era, it can be worth a few dollars by feelings, otherwise how can it be? Two times in a row.

"Other people laughed at me too crazy, I laughed at others and couldn't see it."

Twenty years ago, China's dairy industry "marketing is king", and is fighting for marketing and channels. Now, after the barbaric development and industry error correction, the era of "product is king" has arrived -those who have milk sources have the world!

Yilitt Dairy represents not only a factory, but also a high-quality dairy place for extremely scarce: Yilitt Dairy is located in the hinterland of the Tangbla grassland of the Ili River Valley. The pastoral area is a place where camels, sheep, Yili horse, and brown beef quality specialty milk sources are concentrated.

Elit Dairy Ecological Ranch

Like Moutai Town is the core production area of ​​high -quality sauce wine, the Tangbula Prairie of the Ili River Valley is the core production area of ​​high -quality special milk. No matter how the times develop and how the industry changes, this will not change. In the era of "marketing as king" 20 years ago, Yilitt Dairy Pearl Dust Dust; now the dairy market "product is king", the former Xinjiang No. 1 dairy product factory, the king returned.

The upgrade and upgrade Ilitt Dairy

"As long as you firmly master this core milk source, it is equivalent to having the industry's moat!"

To this end, Yilitter Dairy relying on the "enterprise+breeding cooperative+farmers" model to strengthen the various aspects of large -scale breeding, raw materials milk acquisition, production and processing and sales, not only driving many herdsmen to become rich, but also through large -scale and standardized production of farming and standardization of production Modernization of processing, so that the characteristic milk industry can be truly transformed into advantageous industries.

In order to add a "safety lock" to high -quality milk sources, Silk Road Dairy Group has successively invested tens of millions of upgrades to upgrade and transformed it. It has introduced advanced technology and equipment from the International. Management system certification and organic certification.

Due to geographical reasons, in the past many years, Xinjiang Dairy once "milk fragrance is also afraid of deep alleys." Today, with the "Belt and Road", Xi'an has become the bridgehead of Northwest Industry to the country. Yilitt Dairy joined forces to join the Silk Road Dairy Group to open up the production and sales channel for the country.

"Good wind relies on strength to send children to Qingyun." When market opportunities come, the policy wind is also opening.

In 2020, the third Central Xinjiang Work Symposium pointed out: the cultivation and expansion of Xinjiang's characteristic and advantageous industries, driving the local people to increase their income and become rich. Actively support the development of characteristic dairy industries based on camel milk, sheep milk and horse milk, and gradually build a whole industry chain that integrates production, processing and sales, so that more farmers and herdsmen can enjoy the great dividends brought by the development of the entire industry chain. Essence The market and policies are superimposed, and Yilitt Dairy ushered in a period of explosion. Whether it is product sales or channel cooperation orders, it is endless.

Up to now, Yilitt Dairy has hatched a number of well -known brand brands: the former "unity cards" and "Tangbla" brand milk powder have occurred to become a well -known trademark product in Xinjiang; It exceeded more than 1,000; in 2021, Yilitt Dairy became a franchise supplier of the 14th National Games; in 2022, it became the sixth "Silk Expo" (Silk Road International Expo) designated dairy supplier ...

Once, Xinjiang Dairy has missed an era; now, "the return of the hundreds of battles", Ilitt Dairy hopes to use the advantages of the entire industry chain to empower Xinjiang's specialty dairy products and truly allow the "Maizhong Moutai" here to walk out of the Xinjiang Valley from the Ili Valley out of Xinjiang Valley. ,head to the World.

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