Guangxi brand construction fruit fragrance

Eight brands are shortlisted in the list of 500 most valuable brands in China, and the number and total value of the shortlisted brands have reached a new high in 5 years.

There are 432,500 registered trademarks, ranking 5th in the country

The evaluation results of the "China Trademark Brand Development Index (2021)" show that the Guangxi trademark brand environment optimization index ranks first in the country

On August 21, the reporter learned from the Autonomous Region Market Supervision Bureau that in recent years, our district has improved the trademark public service system, strengthened the protection of trademark brands, comprehensively promoted brand building, and ushered in the season of fruits.

The research team of the Autonomous Region Market Supervision Bureau went to Liu Gong Group to learn about the development of corporate brands and future brand development plans.

Recently, the World Brand Laboratory released "China's 500 Most Valuable Brand" in 2022. 8 Guangxi brands such as Yuchai, Liu Gang, Liquan Beer, Wuling, Liu Gong, Fuda, Southern Manganese, and Boschke were successfully shortlisted. The total value of the eight surrounding brands is 206.51 billion yuan, and the number and total value of the shortlisted brands have reached a new high in 5 years.

As of now, Guangxi has 432,500 effective registered trademarks, ranking 5th in the country. The evaluation results of the "China Trademark Brand Development Index (2021)" show that the Guangxi trademark brand environment optimization index ranks first in the country.

The research team of the Autonomous Region Market Supervision Bureau went to the Liuzhou snail powder industry gathering area to conduct field investigations on the use of public brands in the geographical sign of the Liuzhou snail powder.

Spring planting a grain of millet and 10,000 pieces of autumn. The construction of the Guangxi brand is continuously brilliant, which originated from the accumulated cultivation. In recent years, the Autonomous Region Market Supervision Bureau has built 7 international use and management talent training bases in 7 autonomous regions in the region, and 53 trademark brand guidance stations have been established. Open the "last mile" for market entities, industries and regional intellectual property services to help implement the trademark brand strategy throughout the region.

The Market Supervision Bureau of the Autonomous Region conducts guidance on the work of trademark business acceptance windows.

Strengthen the use of trademark value conversion. Since the beginning of this year, a total of 26 special bidding for the company has helped enterprises, with a pledge amount of more than 170 million yuan. Implement the Guangxi trademark brand award subsidy method, and reward the trademark brands of 20 companies 2.32 million yuan. The organization recommends 23 geographical logo regional brands to declare the national geographic logo regional brand value evaluation this year. A series of trademark brands were carried out inside and outside the district and outside the district. Yuan.

Strengthen the protection of trademark brands. In the first half of this year, the region investigated and dealt with 708 trademark violations, with a case value of 14.53 million yuan, and the penalty was not 3.59 million yuan. Application for suspected malicious registered trademarks and 70 cases of major adverse effects.

(The picture is provided by the Market Supervision Bureau of the Autonomous Region)

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