Gamma Data released the "Competitive Report of Non -listed Game Enterprises in 2022": 78.2% of the investment decreased

Recently, Gamma Data released the "Competitiveness Report of Non -listed Game Enterprises in 2022". After data research and analysis, this report summarized the changes and characteristics of non -listed game companies. Non -listed game companies have recently encountered cold in the capital market and the number of investment and financing has declined, which has also increased the pressure of non -listed companies. According to Gamma data (public account: game industry report) statistics, the number of investment and financing in Mainland Chinese game companies from January to June 2022 decreased by 78.2%.

Gamma data analysts believe that as game users' penetration rate approaches saturation, the mobile game market enters the stage of stock competition, and the overall concentration of the industry has risen, which is specifically manifested in many aspects such as enterprises, products and tracks. From January to June 2022, the new product competition is fierce. Under the premise of long-term head products with the same gameplay in the market, new products have achieved higher requirements for long-term operations on product quality.

Judging from the historical data analysis of this authoritative game research institution in China, non -listed game companies actively expand new tracks, expand product research and development layout, and respond to market changes with diversified research and development, including expanding business scope and rich product gameplay types. In addition, the fine research and development capabilities of non -listed game companies have further improved. In the first half of 2022, many non -listed game companies successively announced the follow -up product plan. Some products have opened tests, which has aroused the attention of game player groups.

According to Gamma data estimates, in the first half of 2022, the proportion of non -listed game companies' product income in the total income of the sample products reached 24.4%, a new high in the past four years. The proportion of non -listed game companies' products increased, indicating that the competitiveness of non -listed game companies has increased.

Among the products of non -listed companies, the operating time of three years or more products accounted for 55.29%, the highest level in the first half of the past four years.

According to Gamma data monitoring, from July 2021 to June 2022, among the TOP200 products in the period of time, the operating hours of products accounted for 79.1%of products. The importance of long -term products in market competition Highlighting.

Among the long -term products that have been launched for two years and above, the proportion of currently listed companies accounted for 83.7%, and the proportion of non -listed companies accounted for 16.3%. On the whole, non -listed game companies still have a lot of room for development in long -term operations. It is necessary to not only create explosive products, but also maintain stable product flow income for a long time.

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