From "selling" to "good" agricultural pioneer county and Alibaba to achieve high -quality development

"We have gone through the 1.0 stage of selling agricultural products'" out of the agricultural product ". This time, participating in the training of the Ministry of Agriculture and Rural Ministry is to use the power of the Alibaba platform to let us go more stable in the" well -2.0 stage of the "well -2.0 stage. . "Zhou Diannian, Chairman of the Citrus Professional Cooperative in Zhijiang City, Hubei.

From August 17th to 19th, the first training course for the "Pioneer Plan" of the "Pioneer Plan" of the Modernization County of Agricultural Science and Technology across the country was held in Hangzhou. More than 60 local cadres and leaders of rural rejuvenation from 13 counties across the country participated. The training course is organized by the Department of Science and Education and Education of the Ministry of Agriculture and Rural Affairs and the implementation of the Farmers Science and Technology Education Training Center. Alibaba Group provides relevant support.

In 2021, the Ministry of Agriculture and Rural Affairs launched the national agricultural science and technology modernization county -based county, and listed 72 counties (cities, districts) including Beijing Pinggu and Zhijiang, Hubei as the modern county of agricultural science and technology to explore the road of high -quality agricultural development.

It is understood that the "Pioneer Plan" training course will hold four phases to help leading cadres and industry leaders of agricultural science and technology modernization counties to establish digital development concepts. In the later period, it will also rely on Alibaba market insights to provide consulting services for the development of the county industry, and strive to create a number of smart agriculture and digital villages.

Get rid of low -cost competition to create a road to explore the high -quality development of agricultural agriculture

The Zhou Dynasty was the leader of the rural revitalization of Zhijiang City in Hubei. His leading cooperatives selling citrus, sand pear, and nearly 50,000 tons of citrus each year. The average revenue of each household has a average income of 80,000 to 90,000 yuan.

"Our cooperatives include citrus, pear pear, etc. Our cooperatives. The sales of e -commerce platforms are about 100 million yuan, accounting for more than 40%of the total sales." Zhou Dynasty said, "Our cooperatives now not only have Tmall stores, Taote shops, but also in Taote stores, but also Tmall stores, Taote shops, but also in Taote shops, but also Tmall stores, Taote shops, but also in Taote shops, but also Tmall stores. Our 'branches have taste "also entered Hema Xiansheng."

Hubei Zhijiang Citrus Citrus Cooperative Zhou Dynasty sharing Zhijiang experience

Hubei Zhijiang is located on the shore of the Yangtze River. It is a well -known citrus industry belt in my country. It has a planting area of ​​370,000 mu and an annual output of about 800,000 tons. It is expected that the total output value of Citrus citrus this year will reach 8.6 billion yuan. As a well -known citrus industry belt, there are not a few fruits that come to acquire each year, but the price is also very powerful. In order to increase the income of folks, branding and e -commerce are the only way.

A few years ago, Zhijiang City integrated agricultural brands such as grain, fruits, and animal husbandry to launch "Zhi Nizhi", becoming the first registered regional agricultural product public brand in Hubei.

In the Zhou Dynasty, this development opportunity was taken to actively obtain the authorization of the "Zhi Ziwei" brand. With the Dongfeng of the Hubei Zhijiang County Government in 2021, the citrus and sand pear were sold into the quality The benchmark of agricultural products -Hema Xiansheng.

Strategic cooperation in Hubei Zhijiang and Alibaba Digital Village

In 2021, "Branches and Taste" took the "Bailizhou Sand Pear" and settled in Hema Xiansheng store in Wuhan, with a sales of nearly 200,000 in less than a month.

"In addition to Alibaba, we also open stores elsewhere, but their competitive way is mainly to fight for price, and do not pay attention to quality. Although the quantity is not small, the fellows cannot make money." Zhou Dynasty said, "The bidding rules of the Ali platform said Not only depends on the price, but also the user's evaluation. The quality of the citrus citrus is so good. We hope to take the road of high quality development. You have to find Ali. "

Digitalization from the dining table to land 8 years to achieve agricultural science and technology modernization pioneer

The countryside changes due to the Internet and depends on the paid for everyone.

Relevant reports from the Ali Research Institute showed that there were a total of 54 Taobao villages in Hubei Province, of which 22 were in Zhijiang. In the latest Taobao village top 100 county list, Zhijiang became the only county (city) in Hubei Province.

The development of Zhijiang e -commerce has a high level of development and has a lot to do with Alibaba's long -term cooperation. In 2014, Alibaba launched the "Thousands of County and Wancun" plan, and Zhijiang actively contacted. In 2016, it was built with a city -level Taobao service center and nearly 100 village -level service stations.

These village -level service stations were mainly provided to the folks with ordering services. These service staff were also affectionately called "village primary two". With the deepening of the Internet enlightenment, the folks gradually learned to place their own orders. Many of these "village primary two" also turned into Taobao shop owners and brought their hometown specialties to the national dining table through the Ali platform.

Hubei Zhijiang Citrus is a bumper harvest

In 2021, more than 3,000 merchants in Zhijiang were active on the Taobao Tmall platform, with annual sales of about 400 million, an increase of over 30%.

Many new formats also land here. The "Customer Service County" project is the innovative government -enterprise cooperation and employment model of the county -level government and Alibaba Group, which can drive the return of talents.

In November 2020, the first batch of "Alibaba Customer Experience Center" project opened by Hubei and Alibaba selected Zhijiang. Nowadays, nearly 200 people have obtained digital employment opportunities at the door of the house, and have reserved a number of digital talents for Zhijiang.

The "Pioneer Plan" injects digital technology for rural revitalization

"At present, one of the difficulties restricting our Zhijiang agricultural product e -commerce development is the high cost of logistics. I don't know if the rookie can help us solve this problem." Question.

"Logistics costs involve all aspects of the storage planning, intelligent level, and policy subsidy. The solution should have it, but you need to go to you to check on the ground to give the answer."郜 郜 郜 answered. The two parties left a contact information to communicate the journey of Zhijiang. According to the guidance of the Department of Science and Education of the Ministry of Agriculture and Rural Affairs, Alibaba Group conducted survey statistics before the exchange, and invited the company's inside and outside experts to come to exchange for specific issues such as digital production, supply chain, and sales that were most concerned about participants. Fujian Gluries, Jiangxi Wuyuan, Chicheng, Hebei, Ningxia Litong, and vine County, Guangxi also exchanged local good practices and scriptures each other.

The Zhou Dynasty bluntly stated that when he saw the training notice of the Ministry of Agriculture and Rural Affairs, he reported his name as soon as possible. I hope that through Alibaba's trip to see if there are more opportunities to lead the folks to get rich. Logistics and brands are the two points he cares about. This exchange has made him more bottomed out.

Sun Fajun, deputy director of the Department of Science and Education and Education of the Ministry of Agriculture and Rural Affairs, and Wen Jia, president of Alibaba Public Affairs, attended the event

Sun Fajun, deputy director of the Department of Science and Technology Education of the Ministry of Agriculture and Rural Ministry, pointed out in the opening ceremony: The national agricultural science and technology modernization county is a very important job. The county's strategy in depth cooperation helps Xianxing County to combine the actual needs of the county's agricultural and rural development to achieve breakthroughs in digital technology transformation and application, digitalization of agricultural industry, and digitalization of rural governance.

Wen Jia, president of Alibaba Public Affairs, said in his speech that rural rejuvenation is the key, talents are the foundation, and technology is new kinetic energy. Alibaba released the hot land plan 2022, which announced 18 measures to help rural rejuvenation. It is also a solid help to rural revitalization from three aspects: industry, talent, and technology. It is hoped that through this training and exchange, we can lay the foundation for the next in -depth cooperation.

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