Shooting music MV, creating short videos, making documentary short films ... Oriental Securities made good use of new media platforms to create a good industry ecology and promote the construction of the securities industry

The industry's ecology is closely related to the development of the enterprise. Maintaining the reputation of the industry is the common responsibility of all securities companies.

Focusing on the core values ​​of the industry and the ten factors of the industry's cultural construction, Oriental Securities actively uses a variety of communication methods such as records, song MVs, and short videos, and focus on new media platforms such as WeChat public account and short video. In the form of passing the public in the public, it has actively contributed the "Oriental" power to build a positive and positive securities industry culture.

Creation documentary "Breaking Cocoon" to review the securities industry to help the national development journey

China's capital market has been established for more than 30 years. As an important participant and builder in the capital market, Oriental Securities combined with the core values ​​of "compliance, integrity, professional, and stable" industry culture, as well as the development of the country in the past 30 years and the Chinese capital market in the Chinese capital market Development, created and filmed the record short film "Breaking the Cocoon".

Figure: The video of the short film "Cocoon" produced and released by Oriental Securities

This short film is a metaphor for "bravery cocoon" and "becoming a butterfly transformation". Through the retrospective of historical data and the country's comparison of important progress in many key areas, it tells more than 30 years. Professional winning trust, building a bridge with integrity, and achieving aggressiveness with steadily presents the booming process of China's capital market. It also conveys that Oriental Securities is willing to work with the country, the people, and the industry. Wish and determination.

Creative brand theme song "That Beam Light" MV transmission securities industry is actively aggressive image

In the process of the securities industry and the company's rapid development, countless ordinary and hard -working individuals are inseparable. Oriental Securities combined with the brand theme song "That Bouncing Light", based on the story of ordinary people, created the MV of "The Beam Light" and spread through its own media and cooperative media channels to expand the scope and influence of communication.

The MV focuses on "light", with the metaphorical metaphor of "hard work and illuminating others", describing the three ordinary people, including securities investment analysts, investment fund managers, and ordinary investors to eliminate difficulties, forge ahead, and firm eyes. The stars of the Star Night and Chu Chu, while passing the beautiful quality and spirit to the audience, also show the industry image of the securities person's positive and upward industry. The combination of ordinary people's stories and beautiful melody is more resonant and more moving, allowing the general public to feel the beauty of the securities industry in the subtle way. After the MV's official micro -signal, video number and other channels were released, the MV obtained better feedback and resonance. It has obtained more than 72,000 viewing and reading, and the number of likes nearly 4,000 times.

Create the "Three Kingdoms Series" short videos to entertain the culture of the communication industry

With the rapid development of short video platforms such as Douyin and video numbers, and changes in audience reading habits and sources of information acquisition, in order to allow the cultural construction of the securities industry to have a larger communication platform and more audiences, Oriental Securities combines the characteristics of the new media platforms combined with the characteristics of the new media platform With the keywords of "compliance, integrity, professionalism, stability", and the background of the three countries' allusions, they created the "Three Kingdoms Series" short videos and put it on the official Douyin, video numbers and other channels. Actively practice and disseminate industry culture.

This series of short videos selected the story of Liu Bei Sangu, Lu Meng Baiyi River, and Ma Yi Lost Street Pavilion in the story of the Three Kingdoms. Story and rationality allows the audience to watch the video with a relatively relaxed attitude, and can better understand the content and importance of the cultural construction of the securities industry. According to statistics, the series of videos have received nearly 20,000 playback volume and more than 4,000 praises.

Figure: Oriental Securities released the "Three Kingdoms Series" short video through the official account and other channels through the official account.

Create the concept of scientific and rational investment in "Adhere to Series" short video transmission

Oriental Securities combined with the company's long -term investment, value investment and other brand characteristics, with keywords such as persistence, accumulation, waiting and other keywords, with the help of young people's favorite food, sports, art and other elements, have shot a number of short videos suitable for new media platforms. While spreading beautiful and positive energy, it also conveyed a scientific and rational investment outlook on investment, and actively helped the industry's cultural construction and overall development.

Figure: Oriental Securities released the "adherence to series" short videos in official channels, actively conveying scientific and rational investment concepts

This series of videos takes the core entry point of "successful needs to be accumulated, just like investment needs to be adhered to", "deliciousness is worth waiting, just like investment needs to persist", characterized by real -life shooting, showing sports athletes, musicians, gourmers, etc. On the way to pursue the goal, it is generally praised by the audience with time with time and dancing with time. According to statistics, the series of short videos have obtained more than 85,000 playback volume, and the cumulative praise is about 5,000 times, which has achieved good communication effects.

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