Three squirrel semi -annual reports: the first showing results of the transformation supply chain

On the evening of August 19, the three squirrels in domestic nuts released the semi -annual report as scheduled. During the reporting period, the company's operating income was 4.114 billion yuan, and the net profit attributable to the parent company was 82 million yuan. It is worth noting that the financial report discloses the company's high standard automation nuts manufacturing plant in Anhui Wuwei has officially put into production in August, announcing the first step in the three squirrels to enter the manufacturing industry. develop.

The report shows that in the first half of the year, due to the impact of the epidemic and suppressing consumer demand, some warehouses were blocked in staged delivery, and the cost of raw materials rose; at the same time, three squirrels actively reduced single promotions, optimized some stores, and banned standardized sales channels affect revenue performance; brand promotion Continuous investment and equity incentive expenditure have lowered net profit.

In fact, the performance of the semi -annual report was under the expectation of the three squirrels. As early as April this year, the three squirrels followed the "Eclants on Comprehensive Promoting Strategic Transformation and Upgrade and Entrusted to High -quality Development. "It has been pointed out that since this year, the company will shift from the core of the e -commerce to the core of the nut supply chain, strengthen research and development and manufacturing, realize the integration and development of the three industries, and reconstruct brand power, channel power and product power. "While firmly believe that long -term improvement, with the implementation of a series of measures, the company's short -term performance is expected to be affected."

Transformation means a huge change in the status quo, which is an inevitable pain in the development process. Under the ten -year strategic traction of "focusing on the nut industry, creating multi -brand models, and gradually moving towards health, digitalization, and globalization", three squirrels clearly explicitly made the four major changes in 2022, that is, "daily nuts factory creation, global distribution of global distribution Layout, offline store optimization, and reform of the Ministry of Division ". At present, the creation and distribution layout of the Nut Factory has achieved staged results.

The report pointed out that in the context of the reform of "comprehensive transformation to high -quality development", the company focused on extending the industrial chain and entered the second production through independent construction of the Nut Factory. The first factory is piloting the daily nuts of 1 billion yuan in annual sales of 1 billion yuan. By.

At present, the first batch of production lines planned by the daily nut factories have been officially put into production in August. The factory adopts high -standard construction, 300,000 -level clean -up workshop and positive pressure environment, to target pharmaceutical factory standards; 36 sets of automated production lines reduce contact with products and effectively reduce quality risks.

The completion of the first factory is the first step in exploring the manufacturing of the secondary production. In the future, the company will continue to build a "demonstration factory" around 100 million -level nuts. Towards high -quality transformation.

Grasp the manufacturing in one hand and grasp the channel with one hand. During the reporting period, the distribution business of three squirrels received the industry's attention has been completed. The company upgrades the organizational structure of the division, divides six major distribution regions and platform distribution, KA, and the nine major sales business units of the new channels; introduce industry -rich middle -level managers to form a business team of more than 100 people; and more than 500 dealers Partners establish long -term stable brand license distribution cooperation, and focus on the development of new channels such as flagship stores, hot list snacks, Nakajima, and mother and baby shops. Among them, more than 200 island -type counters have been launched. Added more than 100 cooperation. The product side focuses on the nutrient category, upgrades and develops 2022 distribution of 38 products for a total of 38 products to fully adapt to the needs of the channel sales scenarios of the cities and county sinking markets in circulation. In the form of brand island cabinets, they enter various types of main terminal supermarkets.

In addition to the development of the enterprise itself, the three squirrels also use their own scale advantages to drive industry progress. With the drive of the three squirrels to the domestic nut consumer market, the industrial development of domestic characteristic nuts simultaneously promotes the development of domestic characteristic nuts. In the past ten years, the company has joined hands with more than 400 partners to co -promote and promote many suppliers to grow into the industry's head enterprises to promote the orderly, large -scale, and standardized and healthy development of the industry. Up to now, three squirrels jointly established raw material planting bases in Lincang, Guangxi Longzhou, Yunnan. At the same time, since 2019, the company has purchased more than 10,000 tons of walnut raw materials from Xinjiang every year by joint procurement, which effectively promotes the development of the local nut industry and drives local growers to the road of getting rich together. In manufacturing, three squirrel linkage suppliers jointly upgrade the production process of the tree nuts to improve the level of automation production. In addition, only eight national standards, 10 industry standards, and 8 group standards that are dominated by squirrels or participating in the revision of Nuts continued to promote the standardized and standardized development of the industry.

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