Jixian Multi -point to enlarge the "Shandong Hand -made" brand effect

In order to further play the brand effect of "Shandong Hand -made" and empower the development of the cultural industry with creativity, Shandong Jixian County is based on cultural resources, aiming at cultural creativity, focusing on market sales, promoting the production and upgrading of "Shandong hand -made" enterprises, focusing on exploring and building construction "Shandong Hand -made" Qixian model.

Give full play to the department's joint efforts, cultivate base projects, and build step by step and improve

Since the implementation of the "Shandong Hand -made" project, Based on the actual situation of local culture, resources, and industries, Jixian County has widely collected project resource information, carefully studied and screened into the warehouse project, and listed the "Shandong Handao · Yixian Youpin" ladder. Plan, classification implementation, highlight the key points, and comprehensively.

The "Yuxian County Implementation Promoting" Shandong Hand -made Work Plan "was formulated, and the propaganda departments were leading the general promotion of the publicity department. The extensive work mechanism of townships and towns to ensure that each item is promoted in an orderly manner and fully developed according to the time node.

Choose a standard project and base to form the cultivation and creation of ladder. Relying on intangible cultural heritage projects, traditional handicrafts and regional characteristic cultural and creative products, 73 items of Jixian hand -made project libraries are established, and 30 boutique projects of "Shandong Hand -made · Yixian Youpin" are selected in the city to create "Shandong hand -in Six in the cultivation base of Yuxian County.

Classify the products of the product and product -grade opponent in accordance with the market demand and sales situation in accordance with market demand and sales. Improve preparation and provide reference.

Focus on inheritance and innovation, empower the advantageous industries, and create characteristic brands

"Shandong Hand -made" is mostly based on intangible cultural heritage as the carrier. It has a thick cultural heritage, with skills, inheritance, and history. At the same time, creators also give them fashion and practical elements, so that it has broad market sales space.

Juxian guides the non -genetic inheritance of 10 local workshops to closely focus on market sales, consumer demand and creativity of similar products, and formulate a work plan for hand -made products to create and improve. The design team has launched original hand -made products through cooperation and exchanges.

Promote the integration of multi -production, focus on research and development investment, and drive income and employment

Chen Yun Culture Company, as the first batch of "Shandong Hand -made" in Shandong Province, entered the non -heritage workshop pilot, and the first batch of "Shandong Hand -made · Jixian Youpin" cultivation base, adhered to the "Internet+cultural entity" development model, Jixian County Assist the company to invest more than 2 million yuan in R & D funds each year, and strive to create high -end products with high value -added and independent intellectual property rights. At the same time, focusing on the creation and improvement of "Shandong Hand -made" products, and comprehensively promoting technological innovation work, at present, 62 original works and autonomous copyright products have been declared copyright protection. Nearly a hundred products are still under copyright protection.

Highlight the cultural connotation and make fine cross -border ideas, which attracts the live water in the market

The county has a long history and profound cultural heritage. The cultural resources such as the primitive Taowen, the millennium ginkgo, and the Wen Sheng Liu Ye are new and unique resources of "Shandong Hand -made".

Plant the cultural elements into hand -made products to make the culture truly "live". Jianxian guided cultural enterprises to conduct creative research and development of cultural elements such as ancient cities, ginkgo, and ancient texts, and created a series of cultural and creative products with a series of Edi. The Caolie Culture Company centered on the primitive Tao Wenwen and its representative cultural relics 5000 years ago. Nearly hundreds of products including creative life series, jewelry series, study room series, and tea ceremony series have developed into a municipal key cultural industry project in just 3 years.

Establish a guidance orientation for excellence and show the ingenuity value of craftsmen. Jianxian actively encourages cultural and creative enterprises to closely focus on market demand, do a good job of cultural creativity and pursuit of quality, encourage artists to adhere to the feelings of craftsmen, make unique hand -made products with ingenuity and emotions, win people with skills, rely on quality to rely on quality Standing in the market. Encourage enterprises such as Ji Li, Ji Pin and other enterprises to develop young, diversified, and enriched cultural and creative products, and launched the city business card of "3,000 Ancient City, Four Thousand Years of Ginkgo, Five Thousand Years" in Jianxian County. From the problem of breaking the problem of porcelain and agricultural and sideline products, Junpin Company successively launched the "Cultural Cup" series of ceramic products, the "Bao Pin Chai Burning" Master Cup series, "莒 品 Tea" series, and the "Gao Guo Ancient City" series. "The series, the product is popular after listing.

In the next step, the key project of "Shandong Hand -made" in Jixian County will further be based on the characteristics of the characteristics, adhere to the market leadership, cultivate leading enterprises, and strengthen the farmers base, the internal and external e -commerce platforms, the international market, and strive to create "Shandong hand -made creation creation "Jixian model. (Correspondent Hu Xiaoyan Gao Xiao)

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