Containment of "sky -high" moon cakes to cultivate the righteous atmosphere

Recently, the National Development and Reform Commission and other jointly issued the "Announcement on Containing" Sky "moon cakes and promoting the healthy development of the industry", which emphasized that it is necessary to prevent and rectify the prominent issues of "sky -high" moon cake exposure, especially the box price of more than 500 yuan for the unit price exceeds 500 yuan Moon cakes are carried out for key supervision.

Although the "sky -high" moon cake has long been banned, the chaos still exists. According to media reports, the price of moon cakes is refurbished near the Mid -Autumn Festival. Since moon cakes with a unit price of more than 500 yuan are subject to key supervision, then 499.9 yuan has become the general price of many high -end moon cakes; although some moon cakes are priced below 500 yuan, each box of freight is as high as 600 yuan. It has not been reduced; there are some luxury hotels, high -end supermarkets, and e -commerce secretly implementing "yin and yang prices", which has become a hotbed for "sky -high" moon cakes.

Why is the "sky -high" moon cake "self -worth"? In recent years, some moon cake merchants have not worked hard on the flavor and cultural connotation of food, only to dig out the marketing gimmicks of this festival food. The luxury packaging is endless, and the luxury fillings are stunning. The frying of moon cakes from the "food economy" that originally benefited from the general public as a "gift economy" that earns once a year. All kinds of chaos not only promotes extravagance and waste, but may even be alienated into corruption. While increasing consumer economic burden, it has also caused the use of the unnecessary consumption of resources and runs counter to the green concept of environmental protection. There are also some moon cake brands cooperated with well -known cultural IP to jointly create cultural and creative moon cake series products. This is a win -win project that boosted cultural development. The ultimate damage to the leeks cut the leeks is the reputation of the brand.

In recent years, consumers have voted with word of mouth, and the "sky -high" moon cakes with high prices have long entered the market's "narrow door". According to the survey data of relevant departments, from the perspective of market sales in recent years, the sales of moon cakes with a unit price of less than 200 yuan accounted for more than 80%, and the unit price of more than 500 yuan accounted for about 1%. This also shows that in recent years, the state has continued to rectify the "sky -high" moon cakes, etc., to guide the consumption of the entire market to become more rational, healthy, and orderly. On the eve of the Mid -Autumn Festival this year, multiple departments jointly issued an announcement to curb the "sky -high" moon cakes, which will also promote the standards and healthy development of the entire moon cake industry.

How to completely eliminate the living space of the "sky -high" moon cake? First of all, it is necessary to further eliminate the pursuit of brands in the consumer market and the bad trend of enthusiasm for comparison. By guiding consumers to choose the low -priced price of products, let the "moon cake economy" return to the original common sense and the simple festival; followed by Through collaborative supervision forces in all aspects, further standardize the full chain of supply and marketing of the moon cake market, establish and improve effective supervision mechanisms combining prevention, supervision and punishment, thereby blocking loopholes and sweeping dead corners. In addition, industry organizations should also be supported to play the role of industry self -discipline, further improve the formulation of relevant industry specifications, encourage all sectors of society to carry out effective supervision, and use the "sky -high" moon cakes as the incision to jointly create a righteous social atmosphere.

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