On the first day of Tianjin Consumer Coupon: Ordering the head of the hall in 25 seconds, and the accommodation coupon was snatched for 8 minutes

At 19:50 on August 20, Tianjin Consumer Coupon was officially issued, and citizens opened the "grabbing" model.

Meituan has undertaken three types of consumer coupons such as catering, accommodation, and tourism. Data show that on the first day of the Tianjin Consumer Coupon, most citizens chose catering consumption. For 25 seconds of consumer coupons, some users took the catering coupon with a grab of 100 yuan, and placed an order for a restaurant package. Listing for supper has become a small luck of the Tianjin people this weekend.

The accommodation consumer coupon was snatched after 8 minutes of launch. Some users chose to book more night hotels in order to enjoy the maximum discount of 300 yuan to minus 60 yuan. The pulling effect and leverage effect of consumer vouchers are obvious.

This year, the Tianjin Commerce Bureau clearly proposed to promote the development of night economic innovation, accelerate the creation of the "Nighting City" brand, focus on cultivating nightlife culture, and the side of the supply side and demand side, and stimulate the potential of night consumption.

"Eating" is undoubtedly an extremely important part of the night economy. According to Meituan data, in July, Tianjin Night Church's order order increased by nearly 20 % month -on -month. Hot pot, barbecue, snack fast food, buffet and drinks are the top 5 most popular categories. Binjiang Road, Heping Road, Dayue City, Tanggu City, and Shanghang Road Street are the favorite places for diners to gather at night.

In addition, accommodation and tourism coupons have also stimulated citizens' consumption enthusiasm. After 90 seconds of accommodation coupons issued, the first single user was born. The user ordered at a economical chain hotel for more than night and enjoyed the maximum full limit of 300 yuan minus 60 yuan. Some tourists also placed three tickets for the underwater world of Tianjin Cultural Center after 72 seconds of tickets. The previous price was 209.7 yuan. Under the deduction of consumer coupons, the user actually paid 169.7 yuan.

It is understood that, under the promotion of strong local consumption this year, the tourism accommodation industry in Tianjin ushered in the peak of orders. According to Meituan data, Tianjin's accommodation orders in July increased by 25%month -on -month, and local and surrounding orders accounted for over 70%.

Ms. Wang in Beijing had a work arrangement in Tianjin on August 22. She was prepared in advance, grabbing accommodation coupons and travel vouchers with her hand speed. "I used to come back and forth that day, and I have never played much. Taking advantage of this consumer coupon, I planned to go to Tianjin on the 21st, come in advance, live for one night, experience the special attractions of Haihe night view and Tianjin's eyes." Ms. Wang said.

After preliminary conversion, if you can grab catering coupons of 40 yuan at the same time, accommodation coupons of 300 yuan minus 60 yuan, and travel vouchers of 40 yuan at over 200 yuan, eating, drinking and playing can save a total of 140 yuan. It is equivalent to 20 % off on the basis of platforms and merchants.

Zeng Bowei, director of the China Tourism Economy and Policy Research Center of Beijing United University, said that consumer coupons can effectively expand domestic demand and promote internal circulation, and have been verified in many places. Local governments issue consumer vouchers through local living platforms such as Meituan and Volkswagen, which can improve subsidy efficiency and transaction scale, help local supply and local consumption recovery.

It is learned from Meituan that according to subsequent ticket arrangements, catering consumer coupons will be issued at 10 am on August 27, September 3, September 10, September 17, and September 24th. The coupon will open the coupon to grab the coupon at 10 am on August 27, September 9, September 16, and September 23. Users can search for "Tianjin Consumer Coupon" in Meituan and Public Comment App.

Online information Tianjin passes the fingertips positive energy, singing Tianjin good voice 522 original content public account

Source: Jinyun Review: Wang Shaoyun

Editor: Wang An Material Organization: Xu Xiaowei, Chen Zhuo

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