"The dollar is gone, the stars are left"

According to Agence France -Presse reports on August 19, Starbucks coffee chain has withdrawn from the Russian market due to the Russian -Ukraine conflict. On the 19th, Starbucks's successor "Star Coffee" chain ushered in a large number of customers in Moscow.

The Cremlin's rapper Jima Ji and the Russian restaurant operator Anton Pingis acquired Starbucks in Russia in July and gave it a new name. Their slogan is "Bucks (Bucks, transliterate to Barc), and stars are left."

The sign of the store is very similar to its predecessor. A woman wearing a traditional Russian headgear "Koshnick" replaced Starbucks's iconic double -tailed mermaid.

"Stars Coffee) data map

The new owner of this coffee chain store said on his website, "Why is it called" Star Coffee "? Because this new brand will unite the stars in the food industry."

Old customers will see familiar coffee drinks on the menu, but they will not see the Starbucks patented drink "Star Bingle".

This new coffee chain will continue the traditional practice of Starbucks, marking the customer's name on the cup when the customer places an order.

After Russia conducted military intervention in Ukraine in February, Starbucks coffee chain temporarily closed its 130 coffee shops in Russia, and later announced that it will end the country's business history in the past 15 years and exit the Russian market permanently.

Due to the conflict of Ukraine, many brands, including fast food giants McDonald's, evacuated Russia. However, the original McDonald's store has now changed its noodles and re -opened.

The owner of "Star Coffee" said that by the end of September, the chain stores in Russia will open.

According to the Russian "News" website reported on August 19, Anton Pingiski pointed out that Star Coffee did not copy Starbucks, but a new chain brand. He said: "We want to prove it with our own examples, we can do better."

It is reported that the person in charge of the RESTCON consulting company Ye Lianna Pelepelica said: "When the quality of the new product is different from the classic taste of people's habits, there may be problems."

However, the new owner guarantees that the quality of the meal will only be higher. If Starbucks' food is frozen food transported from the "Food Factory", the food will be made on the spot.

The star coffee drinks include both classic Italian concentration, American, Kabucchino and other types, as well as original new flavored coffee, such as rich citrus, strawberry latte, Marin fruit, lavender latte, and so on. The cheapest drink price is 160 rubles (about $ 2.69), and the most expensive is 395 rubles (about $ 6.65).

It is reported that most of the stores of Star Coffee will still be coffee shops, and some will be changed to restaurants.

They also said that Starbucks had 2,000 employees in Russia, about 80%of them chose to stay after replacing the brand.

Source: Reference message

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