Musk: Do you have to learn WeChat?Why do Twitter ’s one billion -month work go to WeChat to learn from WeChat?
Author:Jiang Han Vision Time:2022.06.18
On the world's Internet market, the United States has always been the place of the Internet economy. It has always been a Chinese company learning Internet companies, but in the recent famous Silicon Valley Iron Man Musk Special "billion monthly live" strategy should we learn from WeChat? What should we think of Musk's current point of view?
1. Musk: Twitter should learn WeChat?
According to Sina Technology, on the morning of June 17, Beijing time, it is reported that on Thursday, local time, Tesla CEO Elon Musk told Twitter employees that if he wants to realize the 1 billion yuan formulated by him, The target of the daily living user needs to be revised in the direction of WeChat.
Musk first participated in all the Twitter's employee conference on Thursday. According to the employees, when asked how Twitter increased users and strengthened interaction, Musk explained that this application should provide more practicality to ensure that "people get enough entertainment and information." He compared Twitter with WeChat, and the latter merged with many functions such as social media, payment, game and even online car rental.
Musk said that he was late for 10 minutes when he accepted a virtual meeting through his mobile phone. "In China, you are like living in WeChat. If we can use Twitter to reproduce this state, we can achieve great success."
He specifically emphasized Twitter's advantages in news. "I think Twitter performed much better in providing people with serious issues," he said.
Musk reiterated at the conference call that he hoped that Twitter would vigorously develop subscriptions and payment business, indicating that people need to pay fees to be certified. He also put forward the idea of "irony" label, so that a person can make a person's true intention to better show it.
2. Why do you want to learn WeChat?
Seeing Musk said that Twitter should learn WeChat, many people are actually surprised. After all, most people think that the entire Internet software system in China is China. The gap, but Musk feels that WeChat is more learned. What should we think of this?
First of all, objectively speaking, with the development of China's science and technology industry in recent years, more and more technology companies have made unprecedented breakthroughs. Among China, a world -renowned population country, we have a large number of Product users, massive users have formed a large amount of market habits, thereby helping these Internet companies in China to achieve unprecedented development. Therefore, we see that for the current market, massive users, massive experiences, and mass feedback. Eventually, a better product was formed. Especially in many service -oriented products fields, in fact, Chinese companies have the ability to weaken most of European and American companies, and even in some aspects that have surpassed companies in developed countries in Europe and the United States. You will see Musk to learn from WeChat, because WeChat has indeed surpassed the ability of ordinary developed countries in this regard.
Secondly, let's look at WeChat these years. Through its long -term development, we have gradually formed its own market advantages. On WeChat, in fact, WeChat has become a product of a sub -platform. If you do n’t do anything, you do n’t have to jump out of the WeChat platform, you can meet most of your daily life needs, and pay your own WeChat payment. Whether you are in all aspects of your life, you can find the corresponding applets, or even even Even search engines are available, so under this situation, WeChat has become the heaviest application of the Chinese, and many Chinese people even say that they cannot leave WeChat for a moment. For WeChat software, this software has achieved great success in a certain sense. He firmly binds users on his platform, thus forming a strong user contact Twitter to learn It is also this user stickiness.
Third, for Musk, in fact, Musk's purpose is very clear. This is to make Twitter a product of a sub -platform and become a thing that exceeds most apps. Once this goal is completed, in fact, Malaysia is actually a horse. Ske has formed a monopoly in the use of users in a sense. This will be a very important thing for Twitter users. From now on, Twitter is still more like a social and news terminal, rather than a large -scale user system and accompanied by Musk's reform. It is possible that Twitter will become a thing that everyone can't imagine. Essence Maybe he will grow more like WeChat, but after all, Twitter will have his own difference, so it will become like a one, so we might as well wait and see!
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