Can Ningbo also eat Moutai ice cream?Cross -border or become wine companies "marketing standard"

Moutai ice cream frequently appears on hot search! On June 1, the box of Moutai ice cream was launched in Guiyang. In its pop -up shop, people lined up to taste the ice cream with "True Moutai", and there were even many customers who came from other cities. On June 17, there were reports that Moutai Ice Cream could also be eaten in Ningbo.

Add 2%of Moutai to ice cream. What does it taste? The reporter went to the scene to taste it.

Taste experience: there is a taste of wine, the taste is sweet, the more you eat the more fragrant

In the past few days, there have been reports that "Ningbo can also buy Moutai ice cream." The reporter was informed that Moutai Ice Cream has no formal sales channels in Ningbo, but Ningbo Vientiane Hui has launched the Moutai ice cream drawing activity through the popularity of Moutai ice cream. Members can participate in a single consumption of 88 yuan on the same day. After winning, they can choose one of the three flavors of Moutai Ice Cream.

The 2%"53 -degree Guizhou Moutai wine" is added to the ice cream. What is the taste? On June 17, the reporter went to the scene to experience it. At the Renbin exchange office on the first floor of Vientiane, the reporter saw the "real body" of Moutai ice cream.

Moutai Ice Cream is jointly produced by Moutai Group and Mengniu Group. There are 3 flavors of pre -packaging, namely green plum boiled wine, classic original flavor and vanilla flavor. The price is 59 yuan, 66 yuan, and 66 yuan per port.

For Moutai ice cream, the "containing Moutai wine" is undoubtedly the biggest highlight. Among the three flavors, the content of Moutai for green plums is the least, 1.6%; the alcohol content of the other two flavors is 2%. This may also be why the price of green plum boiled wine is slightly lower.

Judging from the ingredients of the outer packaging, the pre -packaged Moutai ice cream belongs to the whole milk ice cream. Taking the taste of green plums as an example, raw milk accounted for more than 36%, thin cream accounted for more than 20%, and product milk and fat content was greater than 8%. According to reports, because the moisture in the production process mainly comes from raw beef milk, it minimizes the production of large ice crystals and has a delicate taste.

Three ice cream entrances can smell the taste of wine. Because green plums are more added with wine and vanilla flavor, the taste is sweet, but it can still eat obvious wine flavor. In contrast, the classic original sauce flavor is more pure. "I don't usually drink much. Today I tried the fusion of Moutai and ice cream. The taste is very soft and feels more fragrant!" Ms. Lin, who specializes in trying to try, said.

Can I drive after eating Moutai Ice Cream?

"Can you drive the Moutai ice cream?" It is the most concerned issue for foodies. The reporter noticed that on the outer packaging of Moutai ice cream, the words "contain certain alcohol concentrations, minors, pregnant women, alcohol allergies, please do not eat, driving persons, please eat with caution."

It is understood that the current three ice cream is launched on the "I Moutai" APP. From June 12, the distribution scope has expanded from the urban area of ​​Guiyang to the entire province of Guizhou. According to the official Moutai, more cities can be opened in the future.

According to reports, Moutai Group is applying for registering "MoutaiiceCream Moutai Ice Cream" trademark. It seems that Moutai Group intends to make ice cream into a business.

Cross -border or become wine companies "marketing standard"

The cross -border combination of "wine+ice cream" is not the first of Moutai Group and Mengniu Group. Baijiu products have been stereotyped in traditional and business in the minds of consumers for a long time. Under the trend of young consumption and diversification, wine companies have played cross -border and approached young consumer groups.

In Hema Xiansheng Supermarket on the ground floor of Ningbo Vientiane, the reporter also saw several "wine -flavored ice cream".

Many wine -loving people who are no stranger to Japanese sake brand "otter festival" has a "ice cream of the same name" on sale. It is not cheap from the price. The Light of Domestic Store also has a wine -flavored ice cream named "Rice Wine Mei Mei" in the shelf. The price of 75 grams is 19 yuan.

Such cases are not uncommon. In 2021, the rice wine brand Gu Yuelong Mountain and Zhong Xuegao launched a joint model series of rice wine flavor ice cream. Yanghe Group, Fenjiu Group, and Danish wine heart chocolate brand Eatton Bog jointly launched the "Dream Blue M6+Baijiu Heart Chocolate" and "Blue and Fen Jiu Liquor Chocolate". In 2020, Jiang Xiaobai cooperated with Mengniu Group's "casual" brand to combine Jiang Xiaobai and the brand elements of casual ice cream on the outer box to identify "adults over 18 years old". Random "about 5 times the ice cream. Although it has not been widely rolled out, the brand slogan "I do it, you casually" attracts the attention of many consumers.

In 2019, Luzhou Laojiao and Zhong Xuegao launched the "Broken Broken Broken Ice Cream". This product is mainly promoted in a limited number of gifts.

"Under the trend of consumption upgrades, young people have become the main force in the market, and domestic old -fashioned samples have become a big trend. Moutai Group, as a domestic liquor, is a new attempt. For Ningbo old names The category with high consumption frequency and high participation is a idea worthy of reference. "Zhang Kong, president of the Ningbo Old Enterprise Association, said.

Reporter Shi Xun Super Essay/Photo

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