Good wine geographical password reveals!China Wine Production Area Value Forum is held today

Shanxi Painting News (reported by Zhang Junjun) "Good wine is planted". The taste of Chinese liquor is also the taste of the terroir. Humanities and geography are inseparable. Drinking is the poetic interaction between us and the earth, because with Chinese liquor, geography has also become a romantic geography with humanism.

On August 20th, hosted by the China Wine Industry Association, the National Geographic Magazine of China, supported by the Luliang Municipal People's Government, the "Interpretation of a Bottle of Good Wine in the Market Professional Committee of the China Wine Industry Association and the National Geographical and National Wine Geography Geographical Password -China Wine Production Area Value Forum "was held in Fenyang, Shanxi.

The leaders of the forum are Liu Jinping, member of the Standing Committee of the Luliang Municipal Party Committee, deputy mayor, He Yongguo, Secretary -General of the China Wine Industry Association, Liu Zhenguo, deputy secretary -general, Zhang Yongjiao, general manager of Fen Banfan Co., Ltd. Sakura, researcher, doctoral supervisor, doctoral supervisor, doctoral supervisor, doctoral supervisor, special professor of the School of Life Sciences of Sun Yat -sen University, Xie Ying Fund of the National Outstanding Youth Science Fund, Senior Engineer, Ph.D., Ph.D. Han Peijie, deputy secretary -general of the Liquor Industry Association Baijiu Technology Innovation Strategic Development Committee, a doctor of aesthetics of Peking University, a researcher at the Central Academy of Fine Arts High Experience Innovation Center, a special professor of the School of Art Management and Education of the Central Academy of Fine Arts, and the Chinese Academy of Sciences Zhang Baiping, a researcher, doctoral supervisor, a doctoral supervisor, a doctoral supervisor in the National Key Laboratory of the Institute of Geographical Science and Resources Research Institute, Zhang Baiping, member of the Chinese Geographical Society, and executive director of the China Science Exploration Association, and Wang Hongwu, general manager of the National Geography · National Wine Geography. The forum was chaired by Fan Hui, the national geography of the National Geographical · National Wine.

Government, associations, and wine companies have made great efforts to explore the wine passwords

Deputy Mayor Liu Jinping first delivered a speech. She pointed out that the Luliang Municipal Government will rely on the local heavy historical culture, rich resources, beautiful scenery, standing row, building leadership, to accelerate the quality of wine capital, brand building, and promote the integration of wine and brigade of wine, wine, wine, wine Cultivation.

Secretary -General He Yong said that Chinese liquor was born and due to the times. Natural ecology determines the natural connection between "blending and living, love and disgrace, and sharing with each other" in the natural environment. , And no longer exist. The development facts and industrial patterns of China's wine industry have clearly stated that the road of production areas is the future of China's wine industry. Let us conform to the trend of the times, live up to the industry's entrusted, and use the light of ecology to illuminate the road of development and explore the new future of the development of the wine industry.

The assistant manager Zhang Yongjia explained the meaning of marketing in the production area, the deepening of the value of the production area, and how the value of the production area was explained with the consumer. He pointed out that he hopes that in the future, the study of the value of systematic and in -depth production areas, and the Luliang production area will be responsible for righteousness. The study of the value of production areas is a good thing in contemporary contemporary and benefits.

Deputy President Sun Ying said that the liquor and the environment of the production area have inextricable connections, and the bright geographical characteristics of liquor condense the wisdom of the local working people. The National Geographic will continue to carry out in -depth research area research with the strong scientific support of the Chinese Academy of Sciences to empower the new market for liquor.

Experts interpret the geographical password of wine in all aspects

In the keynote speech, Professor Xie Qi, Dr. Han Peijie, Professor Guo Yicheng, Professor Zhang Baiping, and General Manager Wang Hongwu made wonderful sharing with you from the aspects of liquor raw materials, microbes, brand IPs, geographical environment, and cultural expression of production areas.

Why do most Chinese liquor choose sorghum as raw materials? Professor Xie Qi revealed the puzzle on the spot and vividly told the story of Chinese liquor and sorghum.

Why is Chinese liquor the most complicated brewing microbial system in the world? Dr. Han Peijie led everyone to know the microbial world of wine. From the perspective of microorganisms, the secret of brewing a bottle of wine was explored, and he said that in the future, he will be committed to establishing a standard system for establishing a liquor microbial verification platform based on the complex fermentation system of liquor.

How to tap the deep cultural value of the production area and maximize the cultural value of the production area? Professor Guo Yicheng shared with you how IP -based construction helps to help the production area marketing around the perspective of brand to IP.

Different geographical location has created different fragrance characteristics of Chinese liquor. What impact will specific geographical factors have on Chinese liquor? Professor Zhang Baiping interpreted the geographical research of the production area as the guarantee of wine quality.

Chinese liquor has its own beauty, and the expression of production areas is the core expression of Chinese liquor. The culture of production areas, and also the common language of Chinese liquor into the world, and creating a production area culture will also be the only way for Chinese liquor to go internationally. General Manager Wang Hongwu will share with you how national wine geography helps to build Chinese liquor production areas, and the story of China's national geography and liquor.

The forum also carefully organized the participation of the questions from the questions. At the end of the forum, Vice President Sun Ying and General Manager Wang Hongwu jointly awarded the award -winning audience.

Author/ Ye Qingyu

Beauty editor/ Zhang Junjun

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