Li Geping, general manager of CITIC Construction Investment: Three pain points and cracking paths of the transformation of the wealth management industry

[Dahe Daily · Dahecai Cube] (Reporter Chen Yujing) As the economy enters the new stage of development and the wealth of residents continues to grow, the wealth management market has ushered in huge development space and potential, and also faces new changes and new trends. Under the new development pattern, how to accelerate the transformation and change of the wealth management industry, better meet the new needs of residents' financial management, and help promote common prosperity is an important mission of the wealth management industry in the new era. Opportunities and challenges coexist.

On August 20, the China Fortune Management 50 Men forum (CWM50) held a summer summit in Beijing. The theme of the conference was "Financial Supporting Steady Growth and High -quality Development of Wealth Management." In the link of "New Fortune Demand: Transformation and Change of the Wealth Management Industry", Li Geping, general manager of CITIC Construction Investment, shared his views on promoting the transformation of the wealth management industry.

For the pain points of the transformation of the wealth management industry, Li Geping believes that it is mainly in three aspects: first, the expectations of rigid payment are broken, but the conversion of investors needs time to connect; the other is that the fund is very profitable, but the people do not make money; Third, lack of multi -level financial products.

"The lack of multi -level financial products is largely because, in addition to some basic financial products, the market size of derivatives is still small, which will make the financial product combination a big problem. This is what we are now. Facing some more pain, "Li Geping said.

How to solve? Li Guping believes that he can work from both ends. On the one hand, on the one hand, it is necessary to build a multi -level product system for different groups, on the other hand, pay attention to customer needs; on the wealth side, the most important thing is to implement the customer -centric buyer investment advisory model. In terms of business concept, we must change from the product sales center to the customer service.

"For example, the sales staff of securities companies often face the problem that if the customer does not toss, there is no commission income, but if the customer tosss, it will often lead to the loss of investment and form a contradiction. In a sense, it is necessary to vigorously develop this. "Li Geping said.

Li Geping believes that there is another very important aspect of technology. If you need to personalized services to many customers, you must rely on the support of fintech. By establishing a digital operating system, digital assets to achieve digital transformation, and finally realizing what you want to do can be realized.

Responsible editor: Shi Jian | Audit: Li Zhen | Director: Wan Junwei

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