High -tech enterprise ESG transformation guide

At present, many high -tech and Internet companies around the world have regarded environmental, social and corporate governance (ESG) as strategic issues. The entire enterprise and ecological partners have jointly promoted extensive sustainable and responsible development.

The investigation of executives of Essen's responsible enterprise shows that the thinking mode of the CEO (CEO) of the high -tech and the Internet industry is transforming. 85%of the interviewed CEO believes that emerging technology development requires the company's re -thinking about what is "sustainable and responsible". develop.

Compared with other industries, ESG responsibilities in the high -tech and Internet industry are important. Corporate leaders need to better balance social responsibility and business value, formulate a "sustainable and responsible" business development strategy, and put the enterprise ESG strategy The combination of the systematic system is combined with user experience and enterprise operations. Through scientific and technological empowerment, innovation and sustainable new business model, to more effectively solve the problems of environmental, social and corporate governance problems faced by society and enterprises.

In the future, ESG is not only a means of promotion and customer experience to high -tech and Internet corporate brands, but also combined with existing business to become the starting point for many scientific and technological leaders to improve the company's internal governance. Furthermore, sustainable and social value innovation is expected to bring new business growth points to high -tech and Internet companies. It is the engine of business model innovation.

Eissezhe's responsible enterprise executive research shows that listed companies with higher ESG rating usually have higher operating profit, shareholders' return, and higher profit growth.

How to take care of responsibilities and profits?

Domestic policies, social environment, and user expectations are changing. Anti -monopoly, common prosperity, rural revitalization, adolescent protection, privacy and data security, "double carbon" and other policy orientations have prompted China's high -tech and Internet companies to reflect on their business model , Seeking the integration of science and technology and social value. At the same time, ESG is a compulsory course for enterprises to go to the sea, because overseas markets have improved the regulatory requirements of corporate ethics, user privacy and data security, and carbon reduction. ESG's expectations are higher.

With these internal and external changes, China's high -tech and Internet companies have launched ESG action innovation exploration. However, benchmarking high -tech and Internet companies, ESG levels between Chinese companies are large. Most enterprises ESG operations are relatively scattered and lacking systematic layout, and they have fewer combination with enterprise operation governance and business model innovation. The root cause is that China ’s high -tech and Internet corporate leaders have the limitation of ESG’ s cognition and entangle in the “dilemma” of responsibility and profits.

Essezhe believes that in order to achieve the dual value of society and business, high -tech and Internet companies can implement "sustainable and responsible" innovative growth from the "strategy, management, and technology".

1. Strategy level

The perspective of the company's overall environment, social and corporate governance and mid -term goals are established in a pragmatic formulation. Practical and effective action plans, use data and analysis to monitor progress and inform people with stakeholders to ensure the realization of the goals.

In 2021, Alibaba Group uses ESG as a new growth curve in the future. It will calculate its carbon footprint, determine the group's long -term ESG target, design implementation path and corporate governance model, and release the first ESG report on Alibaba.

2. Management

From the three aspects of user experience and brand refresh, corporate operation improvement, and social value business innovation, look for the ESG landing business to start, and pragmatic balance of short -term costs, technical capabilities and long -term investment. In the short term, focus on improving corporate compliance and operation, continuously improve the user experience and shape brand values ​​in the medium term, and lay out social value innovation investment in the long run.

For example, OPPO defines "science and technology as a person and a good world" as the brand mission, and uses corporate responsibilities as the most important job when the company enters the third stage of globalization; Advantages to establish long -term cooperative relations in sustainable development and related fields; Tencent established a sustainable social value business department with a first -phase investment of 50 billion yuan. Exploration of the fields of emergency, public emergency, pension technology and public welfare digitalization.

3. Technical layer

It is necessary for enterprises to establish a credible and visual sustainable development measurement index system, compliance risk operation system, and build a data record, analysis and display platform. At the same time, enterprises also need to use their strength to innovate to transform business measures into products and products and products into products and products and products into products and products and products into products and products and products into products and products and products into products and products and products into products and products and products into products and products and products into products and products and products into products and products and products into products and products and products into products and products and products into products and products and into products and products and into products and products and into products and products and into products and products and into products and products and into products and products and into products and products and into products and products and into products and products and into products and products, they are transformed into products and products and products into products and products. Solutions, and explore technology empowerment and promote social innovation into commercial value, which put forward higher requirements for digitalization and technological innovation of enterprises.

Taking cloud and artificial intelligence as an example, in January 2021, Salesforce collaborated with Essezzhe, and launched enterprise ESG data records, artificial intelligence data analysis and display platforms, and ESG solutions based on Salesforce C360, which serves its own ESG project results. Tracking has also become a market -oriented client product.

Realize "meaningful profit"

Enterprises should take the purpose of reshaping the business model to embark on the journey of transformation. While achieving their own profit growth and "rebirth", they have become the main participants, key leaders and promoters of sustainable development of society. Essezhe believes that high -tech and Internet companies can promote ESG transformation in three stages. In the first stage, reconstruct corporate vision. Incorporate ESG values ​​into the company's development strategy, clarify the capabilities that need to be constructed, and evaluate the performance of the current enterprises in various dimensions of the environment, society and corporate governance.

In the second stage, change the growth model. Planning ESG strategic paths, carrying out pilots such as sustainable and circulating business models, and using data -driven decision analysis, implementing ESG transformation measures, and incorporated sustainable development into the operation strategy, talent strategy and operation system of business units.

In the third stage, innovative business models achieve meaningful profitability. Expand new brands, new products and services, and pursue income through sustainable and circulating business; target future carbon emission reduction opportunities and key areas, achieve net zero goals, and improve ROI; improve "carbon merchants"; establish enterprise -level sustainable integration Control tower, promote continuous progress monitoring and innovation; reshape the corporate image and reputation with ESG, and reshape the enterprise with examples.

Essezhe recommends that companies immediately start their actions from four aspects: upgrading the sustainable development strategy, implementing the transformation of zero -carbon value chain, promoting sustainable growth and innovation, and accelerating the green clouds of enterprises.

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