"Hermes in grapes" fell, and the price fell into the "ten yuan file" from the "100 yuan file"

Author:Costrit Finance Time:2022.08.20

Sunshine rose grapes are known as "Hermes in grapes".

It used to only appear in high -end fruit areas. The price of hundreds of yuan per catty made many people call directly, "too expensive!"

But in recent years, Sunshine Rose has begun to step down to the "altar". In supermarkets, it often places grapes with other varieties of grapes to accept people's selection.

Sunshine rose price "diving"

For the first time, many people know Sunshine Roses, and they may be the famous Japanese "Kings".

In Japan, Sunshine Rose is known as Shine Muscat (Xia Yin Mascart). King Qing is just one of them. Only Japan Okayama can be called King Qing.

On overseas shopping platforms, China New Finance reporters noticed that the price of a string of Qing King (700 grams) was close to 400 yuan.

The variety was later introduced to China and South Korea. Even in South Korea, as a high -end fruit, the price is more than 100 yuan.

But in China, the price of sunlight roses has encountered "Waterloo" in recent years.

"When I was shopping in the supermarket two years ago, the sun roses were still forty or fifty. Recently, I found that the sunshine roses near the supermarket near the home are less than 20 yuan." A consumer in Fengtai, Beijing.

China New Finance reporters visited a number of supermarkets in Beijing and found that the price of sunlight roses in different supermarkets is relatively large. Some supermarkets have dropped to less than 20 yuan per catty.

Sunshine rose grapes sold in a supermarket in Beijing. Zhongxin Financial Reporter Xie Yiguan Photo

In addition, the reporter noticed on the e-commerce platform that the price of sunlight roses is concentrated between 10 yuan and 30 yuan per catty.

On Weibo, there were also consumers commented that they bought a 9.9 yuan pound of sunny roses.

Supply increases the overall price decline

Why is the once -priced "high above" rose, why is it now "everyone"?

"When the introduction was small, people also felt fresh and good, the supply could not meet the demand, and the price was naturally high." Lu Fang School, chairman of the Chinese Fruit Circulation Association, told China New Finance reporter, "After these years of promotion , Increase the planting area, increase supply, and the overall price decreases. "

The "Analysis Report of the China Sunshine Rose Grape Industry in 2022" (hereinafter referred to as the "Report") released by a market institution shows that in 2021, the national sunlight rose planting area was about 312,100 mu, and the harvest area was about 204,200 mu. Compared with the relevant reports showing that in 2016, the national sunshine rose planting area was 10.01 million mu. In the past five years, the planting area increased by 212,000 mu, an increase of 211.79%.

The above "Report" states that from the perspective of the distribution of planting areas, sunlight rose planting areas spread throughout the country. At present, in the case of large -scale planting in China, "Sunshine Rose" has basically achieved uninterrupted supply throughout the year.

However, Lu Fang School also said, "The sunlight roses are different, and the prices are also different in the market. Some high -quality boutique sunshine roses are still selling more than 50 yuan per catty."

"At the same time, due to changes in the production area and season, the prices will fluctuate. The listing of Yunnan is the earliest, and then it gradually moves north." Lu Fang School added.

Data map: The large yellow -green "fragrant" grapes are large, which releases seductive charm. Photo by Li Xiaochun

After the price is cheap, the quality is uneven

Benefiting from increasing planting area, the price of sunlight roses is almost the same as that of other varieties of grapes, but many netizens reflect that the quality is not as good as before.

"The taste can't eat amazing, it's not as good as the grapes of other varieties." Some netizens said, "Although the price was a bit expensive, the skin was crispy and non -nuclear, and there was a strong aroma. The street, but the skin is thick. "

Some netizens have doubts whether many of them are not real sunshine roses on the market now.

A sunny rose seller from Sichuan told reporters that the quality of sunlight roses is related to weather, moisture and origin.

"Consumers have eaten too much, and they have higher quality requirements, but the current overall planting quality is not going up, the planting area is large, and there are more low -grade fruits." Lu Fang said, " Or because the sun roses are relatively easy to sell, some growers ignore the quality of the pursuit of benefits, and there is also a difference in planting technology. "

An e -commerce seller said that if fruit farmers want to produce, they need to use chemical fertilizers in large quantities. If you use a pyramidonal agent to treat it, you do n’t have to worry about the fruit length, do n’t worry about the sparseness of the skewers, in case of burning, qi burning, there are many fruits and retreat.

"If the yield per mu is 8,000 pounds, it sells 10 yuan per catty, and the output value of the mu is 80,000 yuan. Even if it is not delicious, it sells 5 yuan per catty. The most important thing is to sell. Gao, compete for, "said the e -commerce seller.

According to the industry, in order to list the market in advance, some fructing glyphon is harvested at 13-14, and some have not even taken off acid.

Data map: The hot weather increases the sugar degree of "Xiangyin" grapes significantly. Photo by Li Xiaochun

At the same time as "increment", it also needs to "improve quality"

Data show that my country is the world's fruit industry. The planting area and output of fruit trees ranks first in the world, and the size of the fruit industry market is nearly 2.5 trillion. But at the same time, my country is not a strong fruit industry, and the quality of fruit and the benefits of fruit industry is still different from developed countries.

How to "increase quality" at the same time as "increment" has become a "to be answered" lingering in the minds of China's fruit industry."We all know that the quality is first, but when it is really done, the management technology and planting techniques include the degradation of the variety. Many of us can't keep up, and we still have to work hard in many ways." Lu Fang School said.

Cao Yongsheng, director of the Fruit and Tree Research Institute of the Chinese Academy of Agricultural Sciences, also said in an interview with the media that he should continue to carry out key technologies and product research, build a technology system for light, high -quality, and high -effect tree cultivation to promote the high -quality development of the fruit industry.Improve the product quality, flavor quality, nutritional quality and functional components of fruit and its processing products, and promote the quality, high -value and branding of fruit.

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