Stronger and big, do it, China Gold 2022 The first half of the year's performance briefing will be held

On the afternoon of August 18th, China Gold (600916) held a 2022 semi -annual performance briefing meeting in the flagship store of China Gold (Beijing), indicating the specific situation of the first half of the year's performance. In the first half of the year, China Gold achieved a total operating income of 25.331 billion yuan, a year -on -year decrease of 4.77%; the total profit was 543 million yuan, a year -on -year increase of 6.37%; the net profit of the mother was 439 million yuan, a year -on -year increase of 9.14%; the non -net profit of 425 million yuan was 425 million yuan. , Year -on -year increased 5.58%. During the reporting period, the basic earnings per share of China's gold were 0.26 yuan, an increase of 4%year -on -year, and the average net asset yield was 6.55%.

In the first half of 2022, the company's gross profit margin was 4.35%, a year-on-year increase of 1.33 percentage points; net interest rate was 1.75%, an increase of 0.22 percentage points from the same period last year; Yuan. During the reporting period, the main business revenue was 25.172 billion yuan, of which the sales revenue of gold bars, gold jewelry, and gold products products was 24.9 billion yuan, a decrease of 4.7%from the same period last year, and the gross profit margin was 3.97%. In the first half of this year, the cash dividend of shareholders was 403 million yuan.

01

In the first half of the year, China's golden business situation

In the first half of 2022, the geographical conflict superimposed epidemic impacted the global economy. In the face of difficult factors beyond expected, Chinese gold focused on strengthening the construction of eight aspects, and the established goal of "over half of the task" was completed in an orderly manner.

The first is to highlight the strictness and strictness, and the party building leads into the governance.

Give full play to the political core and leadership of party organizations, comprehensively strengthen party building, further improve and resolutely implement the "first issue", promote the company's party organizations at all levels and all party members at all levels to talk about politics, consolidate the company's party organization construction, ensure the company's The implementation of decision -making and deployment, enriching the "three meetings and one lesson" system, continuously carrying out a new situation of ideological work, and consolidating people's hearts.

The second is to highlight the main business and consolidate channels to occupy the market.

The franchise system has in -depth market discussions, focusing on improving brand services, stable channel development, optimizing business support, quickly introducing support policies such as "three minus and one supplement", "3+1", and joined the franchisees to overcome the time and expand the market to join the market to join the market. Channel development savings potential energy.

The direct -operated system deepen the "cultural tourism+business" cooperation model, constantly taps popular attractions, successfully entered the Palace Museum to jointly operate the "Gold and Silver Ware Pavilion" and other attractions, and develop new products with the theme of iconic buildings to achieve brand cultural propaganda Empower.

Silver postal channel continues channel network layout and develop local bank customers. In the first half of the year, the six integrated agencies, Yantai Bank, and Ling Commercial Bank of Heilongjiang have completed the opening of the contract. The current registered users of the golden envelope project have exceeded 3 million and about 50,000 daily live users. The "Internet+" transformation continues to advance, consolidating existing channels to show brand strength.

Optimize the operation of e -commerce channels, accelerate the dual transformation of graphics and live e -commerce. Renewal Tmall joint plan agreement has launched the treasures of the design and writing of internal employee-such as Gold & Tmall joint investment gold bars; grasping platform traffic resource sales nodes, Jingdong platform store investment capital industry ranks first, Douyin platform 618 jewelry gold gold The brand sales ranking ranks second; the live broadcast supervision team is set up to strengthen the brand live broadcast behavior specifications.

The repurchase channel seize the opportunity to quickly expand the market. CICC Refine and improve the online repurchase business, and efficiently build a recycling platform. WeChat public accounts and Douyin have more than 120,000 active users in the first half of the year. Relying on the company's existing channel resources, the user's repurchase demand for the rise of gold price fluctuations in the first half of the year, and fully meet the customer's repurchase business needs.

The third is to highlight the deepening reform and ensure that "the finals do not receive troops."

Promote the reform of the three systems in depth to ensure that the three -year operation task of state -owned enterprise reform is successfully completed. Taking contract management as the starting point, comprehensively implement the contractualization of the manager's term of office, establish and improve and effective managers' incentives and restraint mechanisms, stimulate the enthusiasm of the manager's officer entrepreneurship, and create a new situation of vitality. People marked the incentives and constraints of the company's closely linked to performance and the establishment of an withdrawal mechanism; during the reporting period, the salary distribution system was optimized, and the employee's work appearance was strongly activated and the potential of employees was stimulated. While actively cooperate and embrace supervision, the introduction of professional teaching teams to strengthen training to comprehensively improve the level of work, more professional and efficiently carry out communication and interaction with investors, institutions, and investment and research departments, normalize performance briefing, establish a multi -level benign interactive mechanism, and establish a multi -level benign interactive mechanism. Strengthen investor relations management, enhance market identity, and stabilize market expectations.

The fourth is to highlight the strengthening of management, and the three -dimensional multi -dimensional optimization resource allocation.

The online budget management information system helps continue to improve the level of capital control; establish a visual ordering system to help refine management. Improve business processes to improve the efficiency of borrowing funds. From tight budget management, the implementation of various projects, funds and expenditure implementation process tracking, supervision and control, so as to "no budget and no expenses, no budgets do not exceed".

Fifth, highlighting risks strictly, safe and efficient production and operation.

Adhere to the bottom line of thinking, strengthen brand management, and polish the "China Gold" golden signboard. During the reporting period, the "China Gold" text trademark and "ChinaGold" successfully registered; in terms of brand image construction, continuously improved the store SI management, coordinated management and control brand decoration suppliers, standardized and unified terminal store decoration effects; improved the "market supervision and management regulations 》 Comprehensively strengthen market inspections, consolidate channel compliance operations, and consolidate the results of "benchmarking"; dynamic evaluation management suppliers, ensure that the product supply is timely, the quality of the product is reliable, and strongly maintain the reputation of the brand's product. Sixth, highlighting strategic orientation and creating brand characteristics.

Continuously explore the "culture+" strategy, deeply cultivate research and development innovation, and create excellent products. Joint Xiaomi Youpin launched the "Golden Duck" "Culture+Technology" product model, which enriched the company's product category and connotation; when Shenzhou 13 returned to the China Aerospace System Science and Engineering Research Institute, the China Aerospace Foundation Launched a series of related theme products such as "picking the stars for you" to enhance brand value.

Seventh, firm cultural self -confidence, multi -dimensional publicity brand core value.

Launched the new advertising article "Glowing Gold" to show China's gold as the "national team" as the industry's "national team" to break through the limit and pursue excellence. Coordinated propaganda, the joint marketing of the national store opening information joint communication has been handled together to enhance the popularity of China's gold brand.

Eighth is to highlight the responsibility and highlight the style of central enterprises.

Responsive calls to realize the difficulty of rescue and solve the difficulty of upstream and downstream small and medium -sized enterprises. Resolutely implement the State -owned Assets Supervision and Administration Commission of the State Council's "Notice on Central Enterprises to help SMEs to relieve difficulties to promote cooperative development related matters", form a targeted rescue support action plan, reduce fees and improve quality. Essence

02

Next business plan

In the next step, China Gold will adopt two key business plans to strengthen and make great Chinese gold brands.

Next business plan

The first is to adhere to sincerity and unity, and the channels will win and revitalize sales.

Joining channels. Adhere to the goal of the number of storefronts, while strengthening channel management, implementing the dredging policy, strengthening franchise services, and enhancing the recognition of the company's brand.

Direct -operated channels. Deepen the cooperation of the central land, integrate resources according to local conditions, broaden business ideas, and enrich the shopping experience of consumers through digital customization services, characteristic theme marketing activities, and drainage and pioneering the market.

Silver postal channel. Continuously deepen the potential banking channels, expand the brand's golden sales business, promote the local bank's special version of investment gold bars, grab market share, promote the scale of "Internet+" transformation and pioneering customer base, and achieve performance leapfrog growth.

E -commerce channels. Improve the image of online stores, refer to the company's product promotion plan, carry out content marketing, accelerate the cooperation of online online stores, and drainage and expand customers.

Repurchase channels. Steady opening more stores, continuously optimizing the repurchase business process, increasing repurchase channel services, and through joint publicity, Chinese gold has become the first choice for old -City consumers. Unblocked golden sales repurchase circulation closed loop, strengthening risk awareness, improving management level, and ensuring the standard operation and risk control of gold repurchase.

The second is to adhere to the status of innovation, strengthen and make great Chinese gold brands.

Strengthen boutique research and development. Implement the "Culture+" strategy, deepen cooperation with the China Cultural Relics Exchange Center, integrate cultural connotation, artistic position, ancient law process value, create excellent products, and enhance the added value of the company's product culture. Strengthen marketing publicity, actively promote the transformation and optimization of actual results, radiate different customer bases, and drive brand power with product power.

Strengthen comprehensive quality management. Attach great importance to product quality and brand effects, use product services that build brand excellence as the basis for value creation, improve the dynamic evaluation mechanism of suppliers, guide all employees to establish brand awareness and brand concepts, create a "Chinese gold" gold signboard with their hearts and affection. , Ensure economic benefits and brand benefits.

Coordinate brand management. Standardize the rules of use of trademarks and promote the unity of brand cognition. Improve market supervision and inspection post -inspection mechanism, enhance the efficiency of guidance, unify the end brand image and service standards, and use the "brand, product, channel" as the driving force to drive the construction of China's gold brand.

Create industrial collaboration. Organize the planning of the "Integrity and Focusing Commercial State Enterprise" series of activities, to take multiple measures to promote the coordinated development of the industrial chain, create value for stakeholders, return to society, and return to shareholders.

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